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";s:7:"attribs";a:1:{s:0:"";a:1:{s:7:"version";s:3:"2.0";}}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:1:{s:0:"";a:1:{s:7:"channel";a:1:{i:0;a:6:{s:4:"data";s:61:"
	
	
	
	




















































";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:1:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:16:"WordPress Planet";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:28:"http://planet.wordpress.org/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:8:"language";a:1:{i:0;a:5:{s:4:"data";s:2:"en";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:47:"WordPress Planet - http://planet.wordpress.org/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"item";a:50:{i:0;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:78:"WPTavern: Remote Code Execution Vulnerability Patched in WPML WordPress Plugin";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=160485";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:89:"https://wptavern.com/remote-code-execution-vulnerability-patched-in-wpml-wordpress-plugin";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1842:"<p>The popular WordPress Multilingual plugin, WPML, which is installed on over 1,000,000 websites, has patched a <a href="https://www.wordfence.com/blog/2024/08/1000000-wordpress-sites-protected-against-unique-remote-code-execution-vulnerability-in-wpml-wordpress-plugin/">Remote Code Execution (RCE)</a> vulnerability (CVE-2024-6386) that researchers have classified as <strong>&#8220;Critical,&#8221; with a CVSS score of 9.9</strong>. Users are strongly advised to update their websites to the patched version, WPML 4.6.13.</p>



<p>Security researcher <a href="https://sec.stealthcopter.com/">Mat Rollings</a> (stealthcopter) discovered and reported the vulnerability through the Wordfence Bug Bounty program, earning a bounty of $1,639.</p>



<p>Wordfence’s István Márton explained: “The WPML plugin for WordPress is vulnerable to Remote Code Execution in all versions up to, and including, 4.6.12 via Twig Server-Side Template Injection. This is due to missing input validation and sanitization on the render function. This makes it possible for authenticated attackers, with Contributor-level access and above, to execute code on the server.”</p>



<p>Matt Rollings dubbed this vulnerability “a classic example of the dangers of improper input sanitization in templating engines” and has shared more technical details about this vulnerability on his <a href="https://sec.stealthcopter.com/wpml-rce-via-twig-ssti/">blog</a>.&nbsp;</p>



<p>In the past eight days, researchers have earned $21,037 as bounties for reporting three critical plugin vulnerabilities: <a href="https://wptavern.com/critical-vulnerability-patched-in-givewp-plugin">GiveWP</a>, <a href="https://wptavern.com/record-bounty-awarded-as-critical-privilege-escalation-vulnerability-patched-in-litespeed-cache-plugin">LiteSpeed Cache</a>, and WPML.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 27 Aug 2024 20:05:02 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:1;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:47:"WPTavern: WordCamp Europe 2025 Seeks Organizers";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:30:"https://wptavern.com/?p=160466";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:58:"https://wptavern.com/wordcamp-europe-2025-seeks-organizers";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2652:"<p><a href="https://europe.wordcamp.org/2025/">WordCamp Europe 2025</a>, scheduled to take place from June 5 &#8211; 7, 2025, in Basel, Switzerland is <a href="https://europe.wordcamp.org/2025/call-for-organisers/">looking for organizers</a> to make this flagship event a grand success. The planning phase of this event will start in September 2024. </p>



<p>Organizers will be involved in weekly or bi-weekly meetings leading up to the event and will <a href="https://europe.wordcamp.org/2025/call-for-organisers/teams/">work in teams</a> including Budget, Community, Content, and Design. </p>



<p>The WordCamp Europe 2024 in Torino, Italy received prestigious <a href="https://europe.wordcamp.org/2024/wordcamp-europe-receives-patronage-from-the-european-parliament/">patronage from the European Parliament</a>, granted by Roberta Metsola, President of the European Parliament. The event emphasized accessibility and inclusivity and was attended by 2,584 attendees from over 70 countries. The 2023 and 2022 events were heavily criticized by the community for <a href="https://europe.wordcamp.org/2022/diversity-at-wceu/">lack of diversity</a> in speaker lineups and organizing teams but the 2024 version more than made up for it. </p>



<p>WordCamp Europe 2025 looks to be on the right track when it comes to accessibility and sustainability. The <a href="https://europe.wordcamp.org/2025/venue/">venue Messe and Congress Center Basel</a> are fully accessible for people with mobility challenges and prioritize environmental sustainability. However, the event coincides with Eid ul-Adha, a major Muslim holiday.</p>



<p>The organizers have assured that: &#8220;While we cannot change the dates, the organizing team is committed to making WCEU 2025 more inclusive of attendees who are celebrating Eid ul-Adha. To do this, we will consult with the Diversity, Equity, Inclusion, and Belonging (DEIB) Working Group and attendees of the Muslim community to find initiatives that support them to feel welcome at our event during those dates.&#8221;</p>



<p><strong>The last date for applying is August 31, 2024, at 23:59 CEST.</strong> While it is recommended that applicants be based within European time zones due to meeting schedules, any WordPress enthusiast from around the globe can apply. </p>



<p>Though all WordCamp communications will be in English, knowledge of French or German is essential to apply for the local team. </p>



<p>Those interested in hosting WordCamp Europe 2026 are encouraged to apply for the 2025 organizing team to gain valuable experience and insight into event logistics and organizational requirements.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 27 Aug 2024 18:36:54 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:7:"Jyolsna";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:2;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:77:"Gravatar: Passwordless Authentication: What It Truly Means and Why It Matters";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:32:"http://blog.gravatar.com/?p=1733";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:65:"https://blog.gravatar.com/2024/07/18/passwordless-authentication/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:19922:"<p>Passwordless authentication is a modern alternative to traditional password-based security measures. Unlike conventional passwords, passwordless authentication lets you verify your identity through something you possess (like your phone or a security token) rather than something you memorize (like a password), which is much more convenient and secure.&nbsp;</p>



<p>If you’re curious about this authentication method and want to implement it on your own website, this article is for you. We’ll cover interesting topics such as:&nbsp;</p>



<ul class="wp-block-list">
<li>What are the benefits and challenges of passwordless authentication?&nbsp;</li>



<li>Why should you transition away from passwords?&nbsp;</li>



<li>What are the most common passwordless methods available?&nbsp;</li>



<li>How do they function?</li>
</ul>



<p>Let’s start!&nbsp;</p>



<h2 class="wp-block-heading"><strong>Why shift to passwordless? Evaluating benefits and potential challenges</strong></h2>



<p>More and more companies are adopting passwordless authentication because of its security advantages and the fact that it makes user interactions more simple and engaging. However, there’s much more to it than that! Let’s take a look.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Key advantages of integrating passwordless authentication</strong></h3>



<ul class="wp-block-list">
<li><strong>Convenient for your users:</strong> One of the most appealing aspects of passwordless authentication is the elimination of passwords. This change means users no longer need to remember complex combinations or go through the tedious process of resetting forgotten passwords. By offering a more convenient user experience, then you stand to gain an increase in users and even sales. For example, if you have an eCommerce store and your major competitors use traditional passwords, this gives your store an edge.</li>



<li><strong>More secure: </strong>By removing passwords, you significantly reduce the risk of common threats such as phishing, brute-force attacks, and credential theft. Passwordless methods use more secure and unique identifiers, making unauthorized access much harder.&nbsp;</li>



<li><strong>Better accessibility:</strong> Passwordless systems often rely on biometrics or security tokens, making them more accessible to a wider range of users, including those with disabilities or the less technologically inclined. This inclusivity ensures that more individuals can safely and easily access digital services.</li>



<li><strong>Cost-efficient:</strong> Reducing or eliminating password reset inquiries and account recovery operations can save businesses a significant amount of time and money, which can be better spent elsewhere.</li>



<li><strong>Increased productivity: </strong>Streamlined login processes translate into time savings for both users and IT departments. Faster access to services means more time can be devoted to core activities, boosting overall productivity.</li>
</ul>



<h3 class="wp-block-heading"><strong>Identifying the potential drawbacks in the transition phase</strong></h3>



<ul class="wp-block-list">
<li><strong>User resistance: </strong>Change can be hard for people, and the shift to passwordless authentication is no exception. Some users may be hesitant to trust or adapt to new technologies, preferring the familiarity of traditional passwords.</li>



<li><strong>Technical obstacles: </strong>Integrating passwordless solutions with existing systems, especially older legacy infrastructures, can present technical challenges. Compatibility and interoperability issues may require significant troubleshooting and adjustments.</li>



<li><strong>Initial investment: </strong>While the long-term benefits of passwordless authentication include cost savings, the initial phase of implementing these technologies might require a notable upfront investment. However, new platforms are making strides in reducing these barriers, offering more accessible passwordless solutions for businesses and website owners.</li>



<li><strong>Educating users: </strong>A successful transition to passwordless authentication also depends on user awareness and education. Organizations must invest in teaching their users about the new systems, ensuring they understand how to use them effectively and securely.</li>
</ul>



<h2 class="wp-block-heading"><strong>Exploring common passwordless authentication methods&nbsp;</strong></h2>



<p>There are many types of user authentication methods, and each one uses a different authentication protocol. We won&#8217;t go into these now (you can read more about authentication protocols in our detailed guide) but we will go through the more popular authentication methods.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Email magic links</strong></h3>



<img tabindex="0" width="1185" height="632" src="https://blog.gravatar.com/wp-content/uploads/2024/07/magic-link-slack.png" alt="Log in with a magic link – Slack" class="wp-image-1735" />



<p>Essentially, a magic link is a unique, one-time-use URL sent to a user’s email address upon request. The user clicks this link to log in directly, bypassing traditional password entry.&nbsp;</p>



<p>This process is not only simple but also enhances security by eliminating the risk of password-related attacks. However, since it relies on the security of the email account, if the user’s email is hacked, the attackers can gain access to every profile on every platform that uses magic links.&nbsp;</p>



<h3 class="wp-block-heading"><strong>One-time passcodes (OTP)</strong></h3>



<img tabindex="0" width="1920" height="1080" src="https://blog.gravatar.com/wp-content/uploads/2024/07/one-time-passcode-example.png" alt="One-time passcode example" class="wp-image-1736" />



<p>OTPs are temporary codes used for a single login session or transaction, adding an extra layer of security. These codes can be delivered through SMS, email, or authenticator apps, offering flexibility in how users receive them.&nbsp;</p>



<p>While OTPs significantly reduce the risk of unauthorized access, they are still not perfect. For example, SMS-based OTPs can be intercepted through SIM swapping and are still vulnerable to pharming, social engineering attacks, and intelligent phishing.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Social logins</strong></h3>



<img tabindex="0" width="1500" height="1500" src="https://blog.gravatar.com/wp-content/uploads/2024/07/signin-iag.png" alt="Log in with social media accounts" class="wp-image-1737" />



<p>Social logins allow users to access third-party services using their existing social media accounts, like <a href="https://www.facebook.com/" rel="nofollow">Facebook</a> and <a href="https://twitter.com/?lang=en" rel="nofollow">X/Twitter</a>. This method is convenient because users do not have to create new passwords for every service.&nbsp;</p>



<p>However, social logins often raise questions about data privacy and the amount of personal information shared with third-party services. Besides, they’re not very inclusive to people without social media accounts or those who don&#8217;t want to connect their profiles.&nbsp;</p>



<p>A good alternative for web developers is to integrate their sites and apps with <a href="https://gravatar.com/">Gravatar</a>, offering users another way to have a consistent online profile across multiple platforms.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Passkeys</strong></h3>



<p>Passkeys are a cutting-edge approach based on public-key cryptography. They eliminate the need for users to remember passwords while keeping them safe from phishing attacks, which are constantly increasing.&nbsp;</p>



<img tabindex="0" width="660" height="200" src="https://blog.gravatar.com/wp-content/uploads/2024/07/growth-of-phishing-attacks-per-year.png?w=660" alt="Number of phishing attacks from 2019 to 2022, according to research by StationX" class="wp-image-1739" />



<p>According to <a href="https://www.stationx.net/phishing-statistics/#:~:text=3.%20Around%2036%25%20of%20all%20data%20breaches%20involve%20phishing.%C2%A0" rel="nofollow">research by StationX</a>, around 36% of all data breaches are phishing attacks, and email impersonation accounts for 1.2% of global email traffic!</p>



<p>With passkeys, however, users authenticate themselves through their own devices, which hold a private key matched with a public key stored on the server. This makes them a very attractive alternative to web developers and agencies that want to give users a more convenient and secure login option.</p>



<h3 class="wp-block-heading"><strong>Biometrics</strong></h3>



<img tabindex="0" width="1424" height="801" src="https://blog.gravatar.com/wp-content/uploads/2024/07/biometric-verification-1.png" alt="Biometric authentication" class="wp-image-1740" />



<p>Biometric authentication uses unique physical characteristics, such as fingerprints, facial recognition, or iris scans, to verify identities. This method is also becoming increasingly popular for its ease of use and strong security profile.&nbsp;</p>



<p>It&#8217;s widely implemented by <a href="https://www.android.com/" rel="nofollow">Android</a> and <a href="https://www.apple.com/" rel="nofollow">Apple</a> smartphones and computers as a way to unlock private data and authorize online payments.&nbsp;</p>



<img tabindex="0" width="1342" height="518" src="https://blog.gravatar.com/wp-content/uploads/2024/07/desktop-fingerprint-id.jpg" alt="Example of biometric authentication – Touch ID by Apple" class="wp-image-1741" />



<p>However, it raises important questions about privacy and the security of biometric data, as breaches could have serious implications. Besides that, in recent years, trust in biometric technology has been quickly declining, with <a href="https://www.getapp.com/resources/biometric-technology-challenges/#:~:text=A%20full%2085%25%20of%20consumers%20say%20they%20are%20concerned%20about%20sharing%20data%20with%20AI%20tools%2C%20worries%20that%20may%20be%20impacting%20views%20of%20biometric%20technology." rel="nofollow">85% of people sharing that they are worried about sharing their personal information with AI tools</a>.&nbsp;</p>



<img tabindex="0" width="2700" height="1935" src="https://blog.gravatar.com/wp-content/uploads/2024/07/2024-biometrics-02.png" alt="Percentage of consumer comfort with sharing biometric information – research by GetApp" class="wp-image-1742" />



<h3 class="wp-block-heading"><strong>Hardware tokens</strong></h3>



<p>Hardware tokens are physical devices used to authenticate a user’s identity, offering an additional security layer resistant to remote attacks. These tokens, which can use USB, NFC, or Bluetooth technologies, are especially useful in sensitive or high-security environments. While highly secure, their physical nature requires users to carry an additional device, which may not be ideal for everyone.</p>



<h3 class="wp-block-heading"><strong>Software tokens&nbsp;</strong></h3>



<img tabindex="0" width="1920" height="1080" src="https://blog.gravatar.com/wp-content/uploads/2024/07/google-authenticator-app.png" alt="Google Authenticator App" class="wp-image-1744" />



<p>Software tokens operate within authenticator apps, like the <a href="https://play.google.com/store/apps/details?id=com.google.android.apps.authenticator2&hl=en&gl=US" rel="nofollow">Google Authenticator App</a>, generating time-limited codes to <a href="https://blog.gravatar.com/2024/02/21/securing-cyber-space-role-of-digital-identity-verification/">verify the user&#8217;s digital identity</a>. They offer a more scalable and cost-effective alternative to hardware tokens without the need for users to carry an extra device.&nbsp;</p>



<p>However, they can be susceptible to malware or device theft, and the user must ensure they are always charged and functional.</p>



<h3 class="wp-block-heading"><strong>Third-party identity provider</strong></h3>



<p>Third-party identity providers allow you to log in on different websites and apps using a single account, technically acting as a bridge so you don&#8217;t have to share your actual details with each site. For example, social media sites and <a href="https://www.google.com/" rel="nofollow">Google</a> are all third-party identity providers, but they are not limited to social media.&nbsp;</p>



<p>The cons here are that you are dependent on their servers and if the third-party provider experiences downtime or security breaches, it could compromise access to all connected services.</p>



<h3 class="wp-block-heading"><strong>Persistent cookies</strong></h3>



<p>Persistent cookies are small pieces of data stored on a user’s device to remember their login information for future visits so they don&#8217;t have to log in every time they visit a website. Unlike session cookies, which expire once you close your browser, persistent cookies remain until a set expiration date.</p>



<p>For example, when you select “Remember Me” on a website’s login page, it uses a persistent cookie to keep you logged in across multiple sessions. In contrast, session cookies are used to keep you logged in only for the duration of your browser session, meaning if you close the browser, you&#8217;ll need to log in again the next time.</p>



<p>Persistent cookies, while convenient for maintaining user sessions, pose increased security risks and privacy concerns by potentially allowing unauthorized access and tracking users’ online activities.</p>



<h2 class="wp-block-heading"><strong>How does passwordless authentication work?</strong></h2>



<h3 class="wp-block-heading"><strong>Understanding the public-key cryptography infrastructure</strong></h3>



<p>Public-key cryptography is what makes passwordless authentication possible. The premise is relatively simple – this method uses a pair of keys, a public key, which can be shared with anyone, and a private key, kept secret by the user. When data is encrypted with the public key, only the corresponding private key can decrypt it, enabling secure communication over unsecured channels.</p>



<p>In passwordless systems, this technology allows for secure verification of a user&#8217;s identity without transmitting a password. For instance, when you log in, the server sends a challenge encrypted with your public key; only your device, holding the private key, can decrypt it and respond correctly, proving your identity without sending sensitive information.</p>



<p>This cryptographic method’s top advantages are, no doubt, high security and non-repudiation. Non-repudiation prevents someone from denying the authenticity of their signature on a document, as each digital signature is unique and verifiable. Public-key infrastructure (PKI) ensures that digital identities are protected, making it a powerful tool in the development of secure, passwordless authentication methods that are both reliable and user-friendly.</p>



<h3 class="wp-block-heading"><strong>Ownership factors vs inherence factors</strong></h3>



<p>Ownership factors refer to something the user possesses, serving as a key to access services or devices. Examples include security tokens, which generate time-sensitive codes; mobile devices, which receive notifications or codes for login approval; and smart cards, which require physical insertion into a reader or proximity for authentication.</p>



<p>On the other hand, inherence factors are based on the unique personal characteristics of the user like biometric identifiers. These include:</p>



<ul class="wp-block-list">
<li><strong>Fingerprints</strong>, which are used on many smartphones for secure unlocking and payments.</li>



<li><strong>Facial recognition</strong>, which maps and verifies the unique contours and features of the user’s face.&nbsp;</li>



<li><strong>Voice patterns</strong>, which recognize the unique sound and intonation of the user’s voice.</li>
</ul>



<h3 class="wp-block-heading"><strong>Understanding the typical passwordless registration flow</strong></h3>



<img tabindex="0" width="2289" height="1458" src="https://blog.gravatar.com/wp-content/uploads/2024/07/sign-in_iag-1.png" alt="Sign-in process with public-key cryptography" class="wp-image-1745" />



<ol class="wp-block-list">
<li><strong>Registration request: </strong>The process begins when the user expresses interest by clicking a “Sign Up” button or entering their email address or phone number.&nbsp;</li>



<li><strong>Authentication factor selection: </strong>The user is then prompted to choose an authentication method from the options provided, such as mobile notifications or biometrics.&nbsp;</li>



<li><strong>Key generation: </strong>Behind the scenes, the system generates a unique pair of cryptographic keys. The user&#8217;s role here is minimal, as the system securely handles the creation and storage of these keys, laying the foundation for secure communications.</li>



<li><strong>Authentication challenge:</strong> A secure challenge is sent to the user&#8217;s chosen authentication factor. This could be a notification on a mobile device that the user needs to approve or a request for biometric verification.</li>



<li><strong>User authentication: </strong>The user confirms their identity by responding to the challenge. This step is crucial for verifying the user&#8217;s ownership of the authentication factor.</li>



<li><strong>Challenge response: </strong>The user&#8217;s device encrypts the response to the challenge and sends it back to the system within a specific timeframe.</li>



<li><strong>Response validation: </strong>Finally, the system validates the encrypted response against the original challenge. If the response matches, the registration is successful. In case of a mismatch, the system may request the user to attempt the process again or provide alternative verification methods, ensuring a balance between security and user accessibility.</li>
</ol>



<h2 class="wp-block-heading"><strong>Gravatar: Making passwordless authentication more accessible to website owners</strong></h2>



<img tabindex="0" width="1351" height="964" src="https://blog.gravatar.com/wp-content/uploads/2024/07/general-passwordless-gravatar.png" alt="Gravatar Developers homepage" class="wp-image-1746" />



<p>Passwordless authentication is simplifying online experiences and offering users a faster and more convenient way to log in to different websites and services. At <a href="https://gravatar.com/">Gravatar</a>, our mission is to build a <a href="https://docs.gravatar.com/">more open, connected, and user-centric </a>internet, so we’re big advocates of revolutionizing online authentication by eliminating passwords altogether.</p>



<p>If you’re a website or web app owner looking to offer a more streamlined and secure login experience by implementing passwordless authentication, then you should consider going the extra mile by implementing a digital identity management system that allows users to seamlessly set up profiles when they sign up.&nbsp;</p>



<p>This is the essence of Gravatar – a platform that allows users to create profiles based on their email addresses. When a user with a Gravatar profile signs up with your website, you’ll be able to pull that user’s data to automatically generate their profile information, provided they have given you access. This simplicity offers a dual advantage: users enjoy a streamlined onboarding process, while website owners can provide a more engaging and frictionless experience. This also increases security further because no user data needs to be stored from your end.</p>



<p>Integrate your website with <a href="https://docs.gravatar.com/">Gravatar</a> to make the Internet a safer place for everyone!</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 27 Aug 2024 18:00:04 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Ronnie Burt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:3;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:68:"Gravatar: Decoding Passkeys: Your Gateway to Secure WordPress Logins";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:32:"http://blog.gravatar.com/?p=1616";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:95:"https://blog.gravatar.com/2024/06/21/decoding-passkeys-your-gateway-to-secure-wordpress-logins/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:11096:"<p>Passkeys are unique digital signatures that provide each user with an easy login experience without the need to remember complex passwords or risk exposure to common security threats.&nbsp;</p>



<p>More and more websites are switching to a passwordless login system, and if you want to do the same with your <a href="https://wordpress.org/" rel="nofollow">WordPress</a> site, there are two ways. You can either use a passkey plugin or go for an authentication service. </p>



<p>In this article, we will explore the available options for integrating passkey technology into your WordPress site. While plugins offer a starting point, choosing a dedicated authentication service is considered the better solution for its security and customizability features.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Why WordPress users should consider passkey authentication</strong></h2>



<p>WordPress is the leading content management system that <a href="https://wordpress.org/about/features/#:~:text=WordPress%20powers%20more%20than%2043%25%20of%20the%20web" rel="nofollow">runs 43% of the web</a>, making it a prime target for cyberattacks. </p>



<p>One of the <a href="https://www.verizon.com/business/resources/reports/dbir/2023/summary-of-findings/#:~:text=The%20three%20primary%20ways%20in%20which%20attackers%20access%20an%20organization%20are%20stolen%20credentials%2C%20phishing%20and%20exploitation%20of%20vulnerabilities." rel="nofollow">most common reasons for breaches is compromised credentials</a>, and that includes traditional password systems, which, despite their widespread use, carry many security vulnerabilities. </p>



<img width="660" height="551" tabindex="0" src="https://blog.gravatar.com/wp-content/uploads/2024/07/verizon-stats.png?w=660" alt="Verizon 2023 Data Breach Report " class="wp-image-1618" />



<p>The most common threats include brute force attacks, where hackers attempt multiple password combinations to gain unauthorized access; phishing scams that trick users into revealing their passwords, and password theft through data breaches.</p>



<p>Passkey authentication is a significant security upgrade because it eliminates most of these vulnerabilities. Unlike passwords that can be guessed or stolen, passkeys rely on cryptographic techniques, creating a unique digital handshake between the user&#8217;s device and the server. This method makes brute-force attacks pointless, as there&#8217;s no “password” to crack. Similarly, phishing attempts become ineffective since users authenticate through a secure method that doesn&#8217;t involve entering credentials that can be intercepted.</p>



<p>As you can see, passkeys are much better for security, and they also improve the user experience. The traditional login process, which involves recalling and typing in passwords, is replaced by a streamlined, faster authentication method. Users can access their accounts through a simple verification prompt on their devices, making the login process not only quicker but also more convenient, especially for those navigating multiple accounts.</p>



<p>For WordPress site administrators, moving towards passkey authentication is the best way to protect their website against cyber threats and build trust with users. It’s very important for visitors to know that their data is safe online, so replacing traditional logins with a more secure authentication method can lead to increased user satisfaction and loyalty as visitors feel more confident in their interactions with your site.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Can you add passkey authentication to a WordPress website?</strong></h2>



<p>Yes, adding passkey authentication to a WordPress website is definitely achievable. This can be done either by leveraging a dedicated authentication platform or by incorporating specific WordPress plugins designed to facilitate passwordless/passkey functionality.&nbsp;</p>



<p>Let’s take a look at the plugins first.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Shield Security</strong></h3>



<img width="660" height="343" tabindex="0" src="https://blog.gravatar.com/wp-content/uploads/2024/07/shield-pro-homepage.png?w=660" alt="Shield Security homepage" class="wp-image-1619" />



<p><a href="https://getshieldsecurity.com/" rel="nofollow">Shield Security</a> is a popular security plugin designed to protect your WordPress site from various threats. With its <a href="https://getshieldsecurity.com/blog/passkeys-wordpress-login/" rel="nofollow">passkey authentication feature</a>, users can experience a secure, password-free login process. It comes with a feature-packed security package, and it’s easy to use, making it ideal for those looking for an all-in-one solution. However, due to its many different functionalities and purposes, it can be a bit overwhelming for users solely interested in passkey functionality.</p>



<h3 class="wp-block-heading"><strong>Solid Security Pro</strong></h3>



<img width="660" height="410" tabindex="0" src="https://blog.gravatar.com/wp-content/uploads/2024/07/solidwp-security-homepage.png?w=660" alt="Solid Security Pro plugin" class="wp-image-1620" />



<p><a href="https://solidwp.com/blog/passkeys-biometric-login-wordpress/" rel="nofollow">Solid Security Pro</a> is a WordPress security plugin by <a href="https://stellarwp.com/" rel="nofollow">Stellar WP</a> and offers passkey technology and biometric logins like <a href="https://support.apple.com/en-us/102528" rel="nofollow">Touch ID</a>, <a href="https://support.apple.com/en-us/108411" rel="nofollow">Face ID</a>, and <a href="https://support.microsoft.com/en-us/windows/learn-about-windows-hello-and-set-it-up-dae28983-8242-bb2a-d3d1-87c9d265a5f0" rel="nofollow">Windows Hello</a> to be used with the WordPress login. </p>



<img width="660" height="254" tabindex="0" src="https://blog.gravatar.com/wp-content/uploads/2024/07/image.jpeg?w=660" alt="Touch ID on a laptop" class="wp-image-1623" />



<p>It’s supported by all major browsers like <a href="https://www.google.com/chrome/" rel="nofollow">Chrome</a>, <a href="https://www.mozilla.org/en-US/firefox/new/" rel="nofollow">Firefox</a>, and <a href="https://www.apple.com/safari/" rel="nofollow">Safari</a> and allows website admins and their site users to take advantage of this passwordless technology. </p>



<p>Keep in mind that to use this feature, you need to be running PHP version 7.3+ and have the Solid Security Pro plugin installed. Similar to Shield Security, this option might not be suitable for people who already have a security plugin that they like and just need a passkey feature.&nbsp;</p>



<h3 class="wp-block-heading"><strong>WP WebAuthn</strong></h3>



<img width="660" height="337" tabindex="0" src="https://blog.gravatar.com/wp-content/uploads/2024/07/wp-webauthn-product-page.png?w=660" alt="WP-WebAuthn plugin page" class="wp-image-1624" />



<p><a href="https://wordpress.org/plugins/wp-webauthn/" rel="nofollow">WP WebAuthn</a> is a free WordPress passkey plugin. It replaces passwords with passkeys, USB keys, fingerprint scanners, Windows Hello-compatible cameras, and FaceID/TouchID, and also supports usernameless authentication. With four built-in shortcodes and four built-in Gutenberg blocks, WP WebAuthn allows users to add components like sign-up forms to frontend pages. </p>



<h2 class="wp-block-heading"><strong>Why using an authentication service is better than a plugin&nbsp;</strong></h2>



<p>While these extensions provide a solid foundation built on web authentication standards, we recommend going for a dedicated authentication solution. Such platforms are specifically designed to enhance website security through advanced authentication methods, offering a better integration process and a level of reliability and support that plugins might not match.&nbsp;</p>



<p>This focused approach to authentication not only ensures better security but also a more consistent user experience, marking a significant step towards modernizing website access and protection.</p>



<p>If you’re still not convinced, here are some more reasons why we recommend using an authentication service over a plugin.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Authentication platforms often handle data management</strong></h3>



<p>With plugins, you are responsible for protecting stored data. This includes securing user details and ensuring your website meets data protection standards, such as those required by privacy regulations such as the <a href="https://gdpr-info.eu/" rel="nofollow">General Data Protection Regulation (EU GDPR)</a> and the <a href="https://oag.ca.gov/privacy/ccpa" rel="nofollow">California Consumer Privacy Act of 2018 (CCPA)</a>.</p>



<p>On the other hand, authentication services often manage this sensitive data for you. They tend to provide end-to-end encryption and secure data storage, lifting a heavy burden off your shoulders. These services are designed with data protection laws in mind, aiming to make compliance simpler and more straightforward.</p>



<h3 class="wp-block-heading"><strong>API integrations offer more for developers</strong></h3>



<p>Authentication services frequently offer APIs, which enable a much broader scope of customization and integration than plugins. Plugins can be limited by their prebuilt structure, which might not always fit your specific needs.</p>



<p>APIs from authentication services allow for a more tailored sign-in experience, the ability to connect with other services and systems, and the customization of the authentication path to better meet the unique demands of your website and its users.&nbsp;</p>



<h2 class="wp-block-heading"><strong>Embrace WordPress Passkeys with Gravatar</strong></h2>



<img width="660" height="403" tabindex="0" src="https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-homepage.png?w=660" alt="Gravatar homepage" class="wp-image-1625" />



<p>WordPress passkeys are the future, and in this article, we&#8217;ve looked at the options you have available to achieve this. However, no matter which option you choose, managing user data is still a concern, and generally, the less data you need to manage from your side, the better.&nbsp;</p>



<p>Enter <a href="https://gravatar.com/" rel="nofollow">Gravatar</a> – the advanced way to streamline online identity management for people across the web. By connecting your website with Gravatar&#8217;s API, you can streamline profile creation for users and build personalized experiences based on the data you have permission to access.</p>



<p>This simplified sign-up process is already being used by companies like <a href="https://slack.com/" rel="nofollow">Slack</a> and <a href="https://openai.com/" rel="nofollow">OpenAI</a> and can lead to a significant increase in user registrations. Read more about Gravatar and how we’re shaping the future of online identity and security in our <a href="https://blog.gravatar.com/2024/02/27/gravatar-manifesto-one-profile-everywhere/">manifesto</a>!</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 27 Aug 2024 18:00:04 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Ronnie Burt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:4;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:69:"Do The Woo Community: Page Builders and WooCommerce with Anthony Tran";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://dothewoo.io/?p=85351";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:68:"https://dothewoo.io/page-builders-and-woocommerce-with-anthony-tran/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:43233:"<div class="wp-block-group has-border-color has-light-gray-background-color has-background has-small-font-size has-global-padding is-layout-constrained wp-container-core-group-is-layout-6 wp-block-group-is-layout-constrained">
<p class="has-secondary-color has-text-color has-link-color wp-elements-9acf640b7ba38a84a982fc35d618387f">This show is sponsored by&#8230;</p>



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<p class="wp-container-content-2"><strong><a href="https://www.airwallex.com/integrations/woocommerce?utm_source=701Nn000009vJ0mIAE">Airwallex</a></strong>: With <strong>Airwallex</strong> merchants are no longer forced to convert their foreign incoming payments into their home market currencies and they can use the funds to pay suppliers internationally.</p>
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<p class="wp-container-content-4"><strong><a href="https://your.omnisend.com/onlywoo_dothewoo">Omnisend</a></strong>: Whether it&#8217;s for integration into your Woo product, or building sites for clients, <strong>Omnisend</strong> is the solution for email and SMS marketing with their CRM solution for WooCommerce shops and your own website.</p>
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Episode Transcript
<div class="wp-block-group has-global-padding is-layout-constrained wp-block-group-is-layout-constrained">
<p>Emma:<br />Welcome, everybody, to another exciting episode of <em>Do the Woo Biz Chat</em>, where we dive deep into the world of WooCommerce and everything that powers successful e-commerce businesses. We are, again, your hosts, Emma Young and Adam Weeks, and we are thrilled to have you here with us today. Hopefully, we can explore some exciting new trends, tips, tools, and anything to help elevate your site to new heights.</p>



<p>Adam:<br />Thank you, thank you, thank you, Ms. Emma. Yes, that&#8217;s right. We are joined by Anthony Tran today. He&#8217;s the Marketing Director of Beaver Builder, one of the leading page builders in the WordPress ecosystem. He&#8217;s here to share his expertise on how page builders can revolutionize your WooCommerce site and enhance your customer experience. Anthony, welcome. We are so glad to have you here. We’ve met a few times, and it&#8217;s my pleasure to welcome you onto the show.</p>



<p>Anthony:<br />Hey everyone, thanks for having me on the show.</p>



<p>Adam:<br />It&#8217;s good to have you. Anthony, would you mind just sharing with us a little bit about your background, how long you&#8217;ve been at Beaver Builder, and what Beaver Builder is for those who may not know?</p>



<p>Anthony:<br />Yeah, I&#8217;d be happy to. So I started my entrepreneurship journey in 2013. I left my corporate job and started a podcast. I was podcasting about digital marketing, and it evolved into creating my own WordPress web design agency. My wife and I were building websites using Beaver Builder in 2014, and that’s how we learned about it. After a couple of years doing the agency work, Beaver Builder was looking for a Marketing Director, and I thought, “Wow, this would be such an awesome opportunity with my marketing background using Beaver Builder.” I joined the team, I think, in 2019. So I&#8217;ve been with them for about five years, and it&#8217;s been a lot of fun. I’m happy to be here and happy to dive into WordPress, Beaver Builder, or wherever you want to take us.</p>



<p>Emma:<br />That is the ultimate customer success story! You used it for a web agency, and now you&#8217;re the Director of Marketing. That&#8217;s awesome. Do you happen to know, by any chance, where the name Beaver Builder came from?</p>



<p>Anthony:<br />Yeah, there’s a cool story behind it. Robbie has shared this on a mini-podcast, but basically, when they first created the business, it was called Fastline Page Builder. Not a great name, not great branding, but their agency was Fastline LLC, Fastline Media—sorry, Fastline Media. After their initial launch, it didn’t really take off at first. They had some customers who used it and liked the product, but they said, “Hey, maybe you can work on the brand name.” So Robbie and the guys had to brainstorm. They thought, “Let’s figure out what kind of animal builds something.” I think they came up with some really wacky names at first, like “Oh, spiders create webs,” and “Bees make hives.” One day, Robbie came into the office and said, “What do you think about Beaver Builder?” They all kind of chuckled about it; it was kind of goofy. Then they slept on it and thought, “I like it. It’s got a fun ring to it; it’s fun. It kind of has our personality, and we think it’d be fun. Let’s see what happens.” And of course, the name stuck, and it became what it is today.</p>



<p>Adam:<br />Fantastic. It is memorable. I was at CloudFest in Germany, and we were talking to Robbie. I introduced him to the guy who started Groundhogg, and I was like, “We’ve got groundhogs and beaver builders. WordPress is full of quirky animals.” I wasn’t sure where we could go with that, but it didn’t go anywhere other than it being memorable. So, well done to Robbie for something that sticks in your brain. So, WooCommerce and page builders—what I wanted to pull out of this episode is this idea about where these two intersect, and I’m kind of curious about your take. How does someone know if a page builder is right for them or if it’s not for them if they’re starting a store? What’s your general sense? We’ll kind of start from a high level and then work our way down. From a high level, why would someone want a page builder, Beaver Builder being one of them, but there are a number of them out there. There’s Divi, and these different page builders. Why would someone want to use a page builder?</p>



<p>Anthony:<br />Well, from a high level, page builders are great because if you’re looking to create a website and you maybe don’t know how to code, you’re not a developer, or you just don’t want to code, and you want to be able to easily drag and drop layouts on the front end of your WordPress website, then a page builder is perfect for you. I don’t know if you all remember back in 2013 how building WordPress websites was like—you would pick a theme, and you would get stuck with this certain layout. You could change the colors and fonts a little bit, and every time you adjusted something, you had to refresh your screen, open it up on the front end, and see what it looked like. Well, with page builders, it’s nice because you see everything, and it’s very intuitive, just drag and drop. So from a high level, I think page builders are great for anyone who wants to be able to build custom websites and have a lot of flexibility to do so.</p>



<p>And as far as from a WooCommerce perspective, I think it works great. It’s just a perfect pairing, especially with Beaver Builder because WooCommerce out of the box is just a great solution for anyone who wants to create an e-commerce website with WordPress. Out of the box, you can have your shop, your cart, your checkout page, your product pages—those are all going to work out of the box. But what Beaver Builder and other page builders do is take it to the next level, where you can create custom layouts for your shop, custom layouts for your product page, your checkout page, your cart page. So all those shopping cart experiences can now be customized to match your brand and be consistent throughout your entire website. So that’s why I really like page builders with WooCommerce.</p>



<p>Adam:<br />Nice. Excellent answer. Thank you.</p>



<p>Emma:<br />It was really good. It was like all the questions that I wanted to ask as a follow-up were answered already. He’s good. I can see your podcast experience background. Maybe you can go into another thing, like an additional plugin that can help enhance all of these Beaver Builder features?</p>



<p>Anthony:<br />Well, thank you for leading with that question or the follow-up question, because Beaver Themer is an add-on product that we have that actually allows you to create all those custom layouts with WooCommerce and Beaver Builder. The good news is—and I was actually going to tell you this later in the podcast—we are going to be including Beaver Themer in all of our pricing packages soon. So now people can get the power of Beaver Builder, Beaver Themer, and if they want to create WooCommerce websites, it’s all going to be in a nice package for you. You can use it and be able to create it. We also have a free video tutorial course on how to create e-commerce websites using all of our products with WooCommerce.</p>



<p>Adam:<br />Nice. When you said &#8220;The Power of Beaver Builder,&#8221; there was like a He-Man, &#8220;The Power of Beaver Builder.&#8221;</p>



<p>Anthony:<br />Well, Brent, our design lead, always likes to create these themed beavers, especially during Halloween. So I might have to give him that idea, say, “Hey, maybe this year we could do like a Thor Beaver.”</p>



<p>Adam:<br />Yes, there you go.</p>



<p>Anthony:<br />We’re even trying to get him to do a Batman Beaver, but he hasn’t gotten around to that yet.</p>



<p>Adam:<br />Batman… a lot of alliteration going on there. Batman, Beaver Builder. Oh, very cool. Alright, so from a high level, there’s the customization that a page builder can bring you. What challenges might someone face—and this may be if you have any case studies or people that you’re thinking of—what type of challenges can someone run into as they’re building out their e-commerce site using Beaver Builder and WooCommerce? Are there things that you’ve seen, like, “Hey, these are the things you need to avoid,” or “You’re using Beaver Builder wrong”? Anything that you’ve seen that might be some of the challenges?</p>



<p>Anthony:<br />Well, I think when anyone is using any kind of new tool or software, there’s always going to be some kind of learning curve. But I think what people can find confidence in using WooCommerce and Beaver Builder is that both of those products have been around for a very long time. Beaver Builder’s been around for over 10 years, so the product is very stable, very mature, and it’s not going to go anywhere. The same thing with WooCommerce. WooCommerce has been around since, I mean, probably since WordPress started back in 2009 or so. They’re very reliable. The good news is if you do have any questions, there are so many video tutorials, so many courses, so many YouTube videos about both of these products that you’re going to be able to find any answer to any question you might have. Yeah, there’s a learning curve, and you might run into some roadblocks, but you can simply Google</p>



<p>and find the answer to whatever roadblock you have while you’re creating your e-commerce site.</p>



<p>Emma:<br />Do you think there’s ever a case—or maybe you’ve seen an example—where a page builder was maybe not the right choice? Is there ever a situation like that?</p>



<p>Anthony:<br />Yeah, I think if someone’s looking to create a basic online store and they already have a WordPress theme that they just really love and want to use, then that might be a good fit for them. They might say, “Hey, I already have a theme I like, or I have an existing site, and I just want to be able to plug in an e-commerce platform to add some products.” Then that’s perfect for them. They can install WooCommerce, use the default styles and settings, and they’re off and running with creating their e-commerce site. They don’t have to start over with a new page builder or a new website. So if they already have a preexisting site, or they just want to build something very simple, or they want to use a very specific theme, then maybe a page builder is not the right fit for them.</p>



<p>Adam:<br />Got it. Sometimes when you run into the hardcore WordPress person who wrote the code themselves, I have seen this thing where page builders get a bad reputation, like “You don’t want to use a page builder.” What is the source of that angst that you may have seen out there?</p>



<p>Anthony:<br />Well, just seeing how WordPress has evolved over the years, I think, like you said, some of those hardcore WordPress users may have been the people who were there from the very beginning and liked to hand-code WordPress themes and their websites. So maybe they feel like, “Hey, a page builder kind of takes away the fun of hand-coding things the way they’re used to.” So they might not have completely adopted the idea of a page builder, but I think if they’re open to exploring it, they’ll find that, man, it really speeds up their development time—the time it takes to build websites—and they still have the flexibility to add code if they want to. So that’s one of the nice things about Beaver Builder. It’s pretty much a no-code type of product, but it does allow you to custom code, add your own HTML, CSS, JavaScript, things like that.</p>



<p>So you can do customization if you like to, but if you want to use a product out of the box without coding, you can. The other thing I will say is that there’s a lot of misconception when it comes to using page builders. People say, “Oh, it impacts speed or performance.” But there have been so many case studies that have been written online about people doing performance speed tests with page builders, including Beaver Builder, that have proven that page builders are actually very fast and are not the main cause of slow performance. When building a WordPress website, there are just so many factors that could impact speed, like slow web hosting services, if someone installs too many plugins, if people upload image files that are too large and haven’t been compressed, or if they’re not using other speed technology like caching tools and CDNs. I mean, there are so many other factors when it comes to speed and performance that I think people are being narrow-minded if they’re thinking that it’s just a page builder that’s slowing down their website.</p>



<p>Emma:<br />Have you found that some of those hardcore WordPress users who like to do everything themselves from coding everything start to see the beauty of a page builder? And what was it, maybe, that ended up changing their minds?</p>



<p>Anthony:<br />Yeah, I mean, we get testimonials and feedback reviews all the time from people who say the exact same thing—you know, they had that aha moment where they said, “I have been a diehard non-page builder person for many years. I’ve been hand-coding everything myself, and I’ve finally tried out Beaver Builder or other page builders, and wow, I’m blown away. This is amazing. I’ll never go back to hand-coding everything myself.” And that’s just a fun turnaround story that we love to hear because I don’t think people have to necessarily choose one way or the other. They can actually have a hybrid of both. You can still use page builders and can still custom code on page builders. So I don’t think people have to plant their flag and say, “I only choose one side or the other.”</p>



<p>Adam:<br />I love how you go through testimonials and get to know your customers. Beaver Builder has an incredible community. You have a very active Slack, with a lot of people in there talking about Beaver Builder. I’m curious, is there anyone who stands out who used Beaver Builder in a surprising way? There’s this idea I have that you make a tool, and someone uses your tool in a way that the creator wasn’t expecting or beyond the general idea. Has anybody surprised you, like “Wow, you made that with Beaver Builder”? Anything that stands out?</p>



<p>Anthony:<br />Wow, there have been so many great websites and examples to choose from. It’s kind of hard to pick, but what recently surprised me was that there have been a lot of college websites created using Beaver Builder—really very recognized institutions. If you Google &#8220;College Beaver Builder College Websites,&#8221; we wrote a blog post about, I think it was, 13 colleges that created their websites using Beaver Builder. I’m just going to name off a few examples, like Harvard, MIT, Berkeley, USC, University of Florida, UC— I mean, the list goes on. These are all really prominent schools. The nice thing is these colleges are actually teaching these students how to build websites using Beaver Builder. And I’ll give another example that I was recently a part of, which was 48in48—I’m not sure if you guys have heard of that.</p>



<p>It’s a nonprofit organization that helps build websites for organizations that need websites. Basically, they ask for volunteers to build 48 free websites for organizations that need them, and they build them in 48 hours or less, and they’re all using Beaver Builder to create these websites. I got to be part of the judging panel to select the top three. It’s just fun. It’s just some recognition. But I was amazed to see some of these websites that are created—I mean, full five to ten-page websites for these organizations. And I was very impressed by the quality of work that was done. So it was cool just to see people using Beaver Builder in the real world.</p>



<p>Emma:<br />That is so cool. I’m Googling 48in48 right now, and it makes me want to try it because I’ve just been trying to do a WooCommerce site on the side a couple of hours here and there. Now I’m like, “Alright, I’m going to go home—I’m at home—after this call. I’m going to go get Beaver Builder, sign up for it, and make 48 versions of it.” This is the coolest thing. I got goosebumps when you were telling me about this. This is really cool; it should get more attention. I like this.</p>



<p>Anthony:<br />Yeah, we’re definitely trying to spread the word too. It’s just a great cause, and they’re always looking for volunteers. So if you want to help build websites or have any marketing skills that you want to volunteer, they’d be willing to have you help them. They always host this. I think every quarter, there’s a new event, so it’s really cool.</p>



<p>Emma:<br />I just want to quickly circle back to the college websites. I’m also looking at that blog post right now that shows all of the images of it. So would you say—is there a niche or some type of topic that most Beaver Builder users tend to use it for, or does it kind of cover all different types of sites?</p>



<p>Anthony:<br />We’ve seen it all. We’ve seen it all. I mean, obviously we’ve seen e-commerce sites with WooCommerce. We have college websites; we have blogs. I think Robbie even said there was a NASA website that was using Beaver Builder. I mean, there are just some really cool examples of websites. People build directory websites, membership sites. What else is there? Yeah, I’ve definitely seen a variety, even just simple landing pages. There are so many use cases, and it’s really neat to see a lot of people that use it. I mean, there have been over a million websites built with Beaver Builder, so there’s probably everything you can imagine that’s been built with Beaver Builder.</p>



<p>Adam:<br />That’s amazing. A million! There are a number of brands in WordPress that have a following, and I would say Beaver Builder is one of them. Sometimes there’s this tongue-in-cheek idea of your company needing fans and raving fans and how to get them. I would say that Beaver Builder actually does have fans, and it is exciting to see that. And I think your commitment to some of these projects where, “Hey, we’re going to give back; we’re going to do this 48in48,” things like that are spectacular. Alright, shifting gears a little bit, because Bob keeps bugging Emma and me that we’ve got to get our numbers up. SEO for this podcast—Bob keeps bugging us, so I’ve got to use the word AI a few more times, apparently. I’m kidding; Bob doesn’t say that. But that is one of the transformational things of technology in this industry. Nothing is going to be left untouched by AI in some way. I’m curious if Beaver Builder has any plans if anything’s happening in that area. Yeah. What’s your take on page builders and how page builders will relate to AI now and going forward?</p>



<p>Anthony:<br />Yes,</p>



<p>AI is definitely moving very fast, I will say. And it’s exciting. It’s like the internet before the internet became what it is today, and I think that’s why people are so excited. There’s this new technology; they’re all trying to figure out how to apply it to their business, and the potential is limitless. The evolution in the last year or two has just been mind-boggling. Every time there’s a new announcement from OpenAI or Google or Facebook about something using AI, I’m just like, “Wow, it’s amazing.” So anyways, as far as when it comes to building websites, I’ve already seen a lot of technology and products and software that have been created to help web creators build websites using AI. For example, I’ve seen AI that can help create sitemaps. Obviously, they can write content, create stock images, spin up layouts, provide brand colors, and create logos for you.</p>



<p>A lot of these are separate products, and I think where page builder companies will evolve to is they’ll find ways to integrate some of these special features or product capabilities into the page builder, which will eventually give someone more of an all-in-one solution for their customers. So that’s something that we’ve been exploring for our product as well. It’s like, “Okay, we want to continue to evolve our product. We want to give value to our customers, but we also don’t want to…” A lot of big concerns for page builders are that people say, “Oh, we don’t want page builders to have too much bloat.” So there’s a balancing act. We want to add more features, but it’s still got to be lightweight. It’s still got to not impact performance. We want to give all these AI integrations, but is it necessary? Are there other products or tools that are already doing it better that people can just rely on versus us trying to give a different version of it? So there’s definitely a lot of discussion on where AI fits into our business model. But yeah, it’s definitely something that we’re keeping a pulse on, and it’ll be interesting to see how we find ways to use it.</p>



<p>Emma:<br />Very cool. Thank you. That’s a very nice segue into whether there are any sneak peeks or exciting things happening that you can let us know about over at Beaver Builder. Maybe AI-related, but maybe not.</p>



<p>Anthony:<br />Yeah, we actually have a lot of projects in development. We used to be, I guess, a little bit behind closed doors. A lot of times, we didn’t want the secret to come out too early, but now we’re trying to be more transparent, more open about what projects we’re working on. Justin Busa, the co-founder of Beaver Builder, actually wrote two blog posts recently about upcoming features and product development that they’re working on, and we’ve actually published them. We shared them, and if you check out those blog posts, we have screenshots, video clips, and examples of what that new technology is going to look like. And what we found is that being more transparent and letting people know what’s coming ahead has actually been a good thing. It’s created a lot of buzz; people are really excited about it. It’s something for people to look forward to. And it just shows that we’re continuing to grow. We’re definitely not stagnant. We’re continuing to add more to our product, continue to improve our product for our customers, and we’re listening to their feedback because a lot of the ideas that we’re implementing came from their feedback and their suggestions.</p>



<p>Emma:<br />Nice. I love to hear stuff like that—giving clients exactly what they want and a solution to their problems. Actually, those are Adam’s words. I think he drops that at least once in every podcast, but I got him this time. Here you go.</p>



<p>Adam:<br />Alright, so the name of this podcast is <em>Woo Biz Chat.</em> So, business—a lot of people listening to this have a business in WordPress and WooCommerce. Recently, you all made the decision to update pricing. Pricing is one of those topics that business owners in WordPress, and really in most any business, struggle with. How do we price this product? What are the repercussions of pricing? We know why we change pricing—it’s for profit and different reasons—but I recognize that. If you could maybe take us back behind the curtain a little bit and share with us—so Beaver Builder has updated its pricing. Can you walk us through the thought process, the steps you took to get to where you are today, and some of the things that might’ve made you nervous and how you decided to go forward? I’d love to just hear your thinking on pricing and price changes.</p>



<p>Anthony:<br />Yeah, this is actually a really good discussion because we just published a blog post last week announcing our upcoming pricing changes that are going to happen in September. Now, before I even dive into that, I just want to let you know that if any existing Beaver Builder customers have a subscription, this does not impact them in any way. Their subscription, their plans, will all remain the same. They do not have to worry.</p>



<p>Adam:<br />Yeah, that’s a choice right there. That’s part of a philosophy—is that we’re going to grandfather people, and we’re going to keep the people who are on our current plan the same. Okay, this is interesting. Yeah, I want to hear more.</p>



<p>Anthony:<br />Yeah. So Beaver Builder hasn’t changed its pricing for over 10 years.</p>



<p>Adam:<br />Oh, wow. Okay.</p>



<p>Anthony:<br />And of course, over those 10 years, the costs of things have gone up and have changed. But we struggled with changing our pricing because we care about our customers and we didn’t want to interrupt their current pricing models at any time. And so, when we did go through this process, we always thought of them first. These are our legacy customers. Some of these customers have been around for 5, 7, 8, 10 years, and we really wanted to, I guess, reward them for being loyal to us by not interrupting their pricing. We’re going to keep it all the same. So that was number one. It was rule number one—we do not mess with legacy customers’ pricing subscriptions. These changes are only impacting new customers. But we also didn’t want to go with the “Hey, we’re just going to raise prices to raise prices.” That just doesn’t feel good either. We’re really about the people.</p>



<p>So we said, “How can we add more value to our new customer base?” And one of the pieces of feedback that we got over the years was, “Hey, can you include Beaver Themer in all your pricing plans?” Now, when Beaver Themer came out in 2017, it was a new thing. Theme builders were not around. So Beaver Themer was one of the first to do it, or if not the first to do it. And so it was a new revolutionary product. So of course, we felt like, “Hey, this new product—we want to be able to provide it as an add-on subscription. If people want to use it, they can purchase it. If not, Beaver Builder as it is works great.” But over the years, as we got more competitors, our competitors started building theme builders into their pricing plans.</p>



<p>So we said, “Okay, we want to be competitive with our competitors, so we’re going to include Beaver Themer in all our new pricing plans. We’re going to include the WordPress Beaver Builder theme in all of our pricing plans, and we’re going to change our lowest pricing package from $99 to $89.” So it lowers the barrier to entry for any new customer that just wants to build one website. They’ll get all of our products—the page builder, the theme, and Beaver Themer for only $89, which I think makes us very competitive. Then some of our other pricing plans, like our highest tier plan, our unlimited plan, is actually still the same. So not only did we lower our lowest price, we kept our highest price the same, and then our middle tiers are just slightly higher, but they include everything. They include Beaver Themer. So we really said, “Hey, how can we balance providing value and still make us competitive in the market?”</p>



<p>And then the only main differentiator from our legacy users is that before, all of our plans in our legacy packages were unlimited. Now we have some site limitations. So our middle tier has a 50-site limit, our highest tier is unlimited, and our lowest tier is one site. But here’s the thing—we took it one step further. We didn’t just throw out any random number. We did a lot of digging into our analytics and did a case study of all of our customers out there—how many sites each subscription had, how many websites they built, and all these things in different pricing packages. We ran the numbers and said, “Okay, if we were to make this change, would it drastically impact our customers or any of our new customers?” And the answer is no. So we found a really nice balance where it’s like, we’re going to give you more value, and yeah, we’re going to give you slight limitations, but 90% of you are not even going to be impacted even if you change to the new plans. But if you stay with the old ones, you’re still going to be okay. It was a very well-thought-out process. I’m very proud of the team. It took us months to really come to where we are today. Even then, before pulling the trigger, we announced it to our Facebook group just to get some initial feedback to see if anyone brought up any things that we didn’t think of that we might need to adjust.</p>



<p>Luckily, it’s been really well-received, so we’re very excited to push it out.</p>



<p>Adam:<br />Nice. Congratulations on that. It sounds like it was something that you had to think through a lot. There were a lot of questions on, “Are we doing this the right way?” And it wasn’t just, “We need more money—raise prices.” It was done the Beaver Builder way, where you guys think through things and care a lot about your community. So well done there. But you say it’s not actually until September that this is going live?</p>



<p>Anthony:<br />Yes. Yeah. September, I believe it’s September 10th or 11th, somewhere around that range, is when we’re going live. And yeah, I will definitely say that we really wanted to focus on our customers, our community, and we did not want to upset them in any way. And that’s the one thing we definitely led with—this new plan does not impact you if you’re not changing your subscription. Legacy users, you’re still good.</p>



<p>Adam:<br />There you go. So if you are listening to this podcast before September 10th, hurry up and go get your— but if you’re already a Beaver Builder user, you’re fine.</p>



<p>Emma:<br />But that’s actually great advice for all the listeners out there who have pricing plans on their sites—the thought process and all of the data analysis that you guys put into deciding when to do the change and how to do the change and what the price is like. That’s something that we hopefully can adapt into our own business models, however big or small your personal Woo business is. But that leads me into another question. Let’s say somebody jumps on this before the pricing change or after—it doesn’t matter—and they’re considering trying out Beaver Builder. Maybe they’re a first-timer for building a site in general. What kind of things should they focus on to get the most out of this tool? Is there a right or wrong way to build a website? Is there a logical way? It can be maybe something you recommend from experience, but yeah, what would be something that you would advise to someone using it for the first time?</p>



<p>Anthony:<br />Well, if you’re interested in Beaver Builder, I would say there are a couple of opportunities to try it for free. Number one, we have Beaver Builder Lite, which is our free version. We’ve added some more to it, by the way, recently. And there’s also a free live demo on our website where you can actually click, and it’ll spin up a demo website, and you can literally drag and drop the modules and see how it works. So there are definitely some free versions that you can use to try it before you buy it. The other thing is we have free courses, as I mentioned, not only published on our YouTube channel, but they’re also available on our website. We don’t try to sell you anything. We just have you log in, and you can watch the video tutorials. You can watch video tutorials on how to use the product.</p>



<p>We even have a course that walks you from beginning to end on how to build a website, and you watch—we call it Follow Along—where you just follow us building the website, and we give you all the design files. That’s another way to do it as well. And gosh, like I said, there are just so many resources out there. There was a gentleman named Joshua Long—I’m just going to give him a shout-out. He just created a course recently on webdesigntrainer.com, where it’s a beginning-to-end, soup-to-nuts course on how to build a website using Beaver Builder. It’s very well created. I want to give him a shout-out. Also, WP101 has created a course on how to use basic WordPress. Their video tutorials are great, but they also have some course content regarding Beaver Builder. So yeah, there are a lot of different ways to learn about Beaver Builder, learn about WordPress, and learn how to use WooCommerce too. So hopefully, don’t be scared—just jump in, take it a little bit at a time, day by day, and you’ll be surprised at what you can create in a couple of days.</p>



<p>Adam:<br />Yeah, I was very impressed. I Googled WooCommerce and Beaver Builder, and Will Morris wrote a really in-depth article—just step-by-step—on how to build a WooCommerce site using Beaver Builder. And it is just a very well-done tutorial with videos. I think that type of attention to detail is one of the reasons why Beaver Builder is so popular. I think Elementor—and no shade to them at all, they’re great people over there—but one thing about Beaver Builder is that it feels to me like it’s the page builder for the people who know… just, it kind of has that feeling to me. And one thing I liked is that in that article, someone asked a question, and you were the first person to answer it. There was another one back in 2021. This article has been updated. And so you personally hopped in and answered a question. I think that just goes to who Beaver Builder is and what you guys really stand for.</p>



<p>Anthony:<br />Thank you. Yeah, we’re definitely for the people. We try to be personable. And actually, we’re going to be at WordCamp US. So if you are in Portland this year, feel free to say hi to us. The founders are going to be there—Billy, Robbie, Justin, and I. So yeah, make sure you come and say hi. We’ll have a booth out there too.</p>



<p>Adam:<br />Very cool. Yeah, I was just going to ask—so if anybody wants to get to know Beaver Builder, WordCamp US is where you should be.</p>



<p>Emma:<br />Yeah. Hopefully with a beaver holding a Thor hammer.</p>



<p>Adam:<br />I have high expectations.</p>



<p>Emma:<br />But yeah, WordCamp US is just around the corner, so if you have more personal questions to ask Anthony or his colleagues, go find him at his booth, wherever that may be in the large conference hall. But is there maybe something that we didn’t ask you that you wanted to talk about related to Beaver Builder, WordPress, or a Woo site? Or it can be completely unrelated as well. We’re always down with that. Maybe something we forgot.</p>



<p>Anthony:<br />Well, I guess I’ll just leave with this. One of the great things about WordPress I’ve found is the community. Whatever product or products you use within WordPress, I think we all just look at it as a big ecosystem. We’re all one big family, especially when you notice it when we go to WordCamps, the WordPress meetups, local meetups, and of course the big conferences—WordCamp US, WordCamp Europe, Asia, etc. There’s just this really amazing community where we’re all just friends, and we all geek out about the same thing. It’s just fun to be able to hang out with like-minded people. So I would say if you haven’t gone to one of these live events, please do. It’s a lot of fun, and a lot of people put a lot of work into hosting these events. So make a trip, and hopefully, we’ll meet you all there.</p>



<p>Adam:<br />Fantastic. Well, Anthony, thank you so much for supporting the WordPress community by attending these events. And again, yeah, stop by and meet Anthony and the good people of Beaver Builder at a WordCamp near you. Thank you for this time. This has been another episode of <em>Biz Chat.</em> You can find us wherever you find a podcast. Please share this podcast with people that you care about. If you don’t care about them, don’t share it with them. But if you do care about people, you should share this podcast because you’ll get to meet amazing people like Anthony and learn about the companies in WordPress that are doing the work, such as Beaver Builder. And with that, thank you so much. I hope you guys have a great rest of your day.</p>
</div>




<p>In this episode of <em><strong>Woo BizChat</strong></em>, hosts <strong>Emma Young</strong> and <strong>Adam Weeks</strong> chat with <strong>Anthony Tran, Marketing Director of Beaver Builder</strong>, to explore the intersection of WooCommerce and page builders. </p>



<p>Anthony shares his journey from a WordPress web design agency owner to leading the marketing efforts at one of the most popular page builders in the WordPress ecosystem. They talk about the benefits of using page builders like Beaver Builder for creating customized, flexible e-commerce sites, the evolution of page builders in the WordPress community, and the exciting developments on the horizon, including AI integration and upcoming features. </p>



<h2 class="wp-block-heading">Takeaways</h2>



<p><strong>The Power of Page Builders</strong>: Page builders like Beaver Builder offer a user-friendly way to create custom, flexible websites without needing to code. They are beneficial for WooCommerce users looking to enhance their online stores with personalized layouts and consistent branding across their site.</p>



<p><strong>Beaver Builder’s Origin Story</strong>: The name &#8220;Beaver Builder&#8221; was chosen for its fun and memorable branding, which has since become a cornerstone of its identity in the WordPress community.</p>



<p><strong>Customer Success and Community</strong>: Anthony Tran’s journey from a user of Beaver Builder to its Marketing Director highlights the company’s strong community focus. Beaver Builder has cultivated a loyal following, evidenced by testimonials and its active community, including contributions to initiatives like 48in48.</p>



<p><strong>Challenges and Misconceptions</strong>: While some hardcore WordPress users may initially resist using page builders due to a preference for hand-coding, many have found that page builders significantly speed up development time without sacrificing flexibility. Misconceptions about page builders impacting site speed are often unfounded, as many other factors influence performance.</p>



<p><strong>AI and the Future of Page Builders</strong>: Beaver Builder is keeping a close eye on AI developments and exploring how AI can be integrated into its offerings to enhance the user experience, while maintaining the product&#8217;s lightweight and efficient performance.</p>



<p><strong>Upcoming Features and Pricing Changes</strong>: Beaver Builder is continuously evolving, with new features and integrations on the horizon. The company is also adjusting its pricing for new customers, including the addition of Beaver Themer in all pricing plans, while ensuring that existing customers’ plans remain unchanged.</p>



<p><strong>Educational Resources</strong>: For new users, Beaver Builder offers a variety of free resources, including tutorials, courses, and live demos, to help them get the most out of the tool and build their sites with confidence.</p>



<h3 class="wp-block-heading">Links</h3>



<ul class="wp-block-list">
<li><strong><a href="https://www.linkedin.com/in/anthonytranmba/">Anthony on LinkedIn</a></strong></li>



<li><strong><a href="https://www.wpbeaverbuilder.com/">Beaver Builder</a></strong></li>



<li><strong><a href="https://www.wpbeaverbuilder.com/blog/">Beaver Builder Blog</a></strong></li>



<li><strong><a href="https://48in48.org/">48in48</a></strong></li>



<li><strong><a href="https://webdesigntrainer.com/">Web Design Trainer by Joshua Long</a></strong></li>



<li><strong><a href="https://www.wpbeaverbuilder.com/woocommerce-page-builder/">Will Morris’s Article on WooCommerce and Beaver Builder</a></strong></li>
</ul>



<p></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Tue, 27 Aug 2024 09:46:50 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:5;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:79:"Do The Woo Community: Recap of Do the Woo 4.0 Launch and WordPress dot com Post";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:28:"https://dothewoo.io/?p=84450";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:83:"https://dothewoo.io/blog/recap-of-do-the-woo-4-0-launch-and-wordpress-dot-com-post/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1843:"<p>As you know, during the week of WordCamp Europe 2024 last month, June 10 &#8211; 15, we led up to our huge launch of 4.0 at the event. A lot of content was pushed out, plus a so many conversations at WCEU about the launch. If you happened to miss any of it, here are the links to the episodes.</p>



<ul class="wp-block-list">
<li>June 10: <strong><a href="https://dothewoo.io/do-the-woo-4-0-this-week-at-wordcamp-europe/">Do the Woo 4.0, This Week at WordCamp Europe</a></strong></li>



<li>June 11: <strong><a href="https://dothewoo.io/a-new-show-scaling-enterprise-wordpress-and-oss/">A New Show, Scaling Enterprise, WordPress and OSS</a></strong></li>



<li>June 12: <a href="https://dothewoo.io/a-pre-launch-chat-with-jay-walsh-at-woocommerce/"><strong>A Pre-Launch Chat with Jay Walsh at WooCommerce</strong></a></li>



<li>June 13: <strong><a href="https://dothewoo.io/thinking-about-our-launch-on-wceu-contributor-day/">Thinking About Our Launch on WCEU Contributor Day</a></strong></li>



<li>June 14: <strong><a href="https://dothewoo.io/do-the-woo-podcast-channel-4-0-official-launch/">Do the Woo Podcast Channel 4.0 Official Launch</a></strong></li>



<li>June 15: <strong><a href="https://dothewoo.io/learn-about-all-the-shows-on-the-do-the-woo-podcast-channel/">Learn About All the Shows on the Do the Woo Podcast Channel</a></strong></li>
</ul>



<p>Also, BobWP published a guest post on WordPress.com about the launch and partnership with WordPress.com, Woo and Jetpack.</p>



<p><strong><a href="https://wordpress.com/blog/2024/06/14/partner-spotlight-do-the-woo-4-0/">WordPress.com Partner Spotlight: Do the Woo&nbsp;4.0</a></strong></p>



<p><strong><a href="https://dothewoo.io/press-release-do-the-woo-4-0-launches-at-wordcamp-europe/">And if you missed our press release, check that out here.</a></strong></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:6;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:75:"Do The Woo Community: Tips for the One-Person Shop WordPress Plugin Builder";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=7127";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:70:"https://dothewoo.io/blog/tips-for-the-single-wordpress-plugin-builder/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3640:"<p>In an <strong><a href="https://dothewoo.io/running-a-wordpress-plugin-business-single-handedly-with-mark-westguard/">episode on Do the Woo</a></strong>, Mark Westguard from WS Form talked about his journey and what it means to run a successful plugin shop single-handedly.</p>



<p>Here are 12 tips taken from that episode.</p>



<h3 class="wp-block-heading" id="h-community-involvement">Community Involvement</h3>



<p>Engage with the WordPress community by attending events like WordCamps, and consider sponsoring these events to build a network and gain support from other developers and users.</p>



<h3 class="wp-block-heading" id="h-documentation">Documentation</h3>



<p>Develop a comprehensive knowledge base for your plugin. Write articles for frequently asked questions to reduce support requests and provide instant answers to users.</p>



<h3 class="wp-block-heading" id="h-customer-driven-development">Customer-Driven Development</h3>



<p>Focus on customer feedback to guide the development of new features. Use a feature request page where users can submit and vote on new ideas.</p>



<h3 class="wp-block-heading" id="h-support-automation">Support Automation</h3>



<p>Automate support as much as possible. Use tools to recommend knowledge base articles based on user queries and streamline the support process.</p>



<h3 class="wp-block-heading" id="h-efficient-time-management">Efficient Time Management</h3>



<p>Prioritize tasks by balancing between reactive updates (e.g., API changes) and proactive development of new features based on customer demand and potential business impact.</p>



<h3 class="wp-block-heading" id="h-collaborate-with-third-parties">Collaborate with Third Parties</h3>



<p>Work with third-party developers and services to extend the functionality of your plugin. This helps in managing integrations and keeping your plugin up-to-date.</p>



<h3 class="wp-block-heading" id="h-profitability-focus">Profitability Focus</h3>



<p>Maintain a high level of profitability by being cautious about hiring. Consider hiring only when the workload becomes unmanageable and impacts personal life significantly.</p>



<h3 class="wp-block-heading" id="h-multi-function-roles">Multi-Function Roles</h3>



<p>When hiring, look for individuals who can handle multiple roles, including support, development, and representation at events, to maximize efficiency and reduce costs.</p>



<h3 class="wp-block-heading" id="h-self-service-tools">Self-Service Tools</h3>



<p>Develop tools that allow users to solve their problems without contacting support. This includes automated responses and a robust support form that guides users to the right resources.</p>



<h3 class="wp-block-heading" id="h-selective-feature-development">Selective Feature Development</h3>



<p>Not all feature requests should be built. Focus on those that benefit a broader audience and align with your plugins primary use cases. Niche or highly specific requests can often be handled through custom code or third-party services.</p>



<h3 class="wp-block-heading" id="h-marketing-and-visibility">Marketing and Visibility</h3>



<p>Actively market your plugin by demonstrating its capabilities and forming relationships within the WordPress community. Participate in podcasts, write articles, and engage on social media.</p>



<h3 class="wp-block-heading" id="h-balance-work-and-personal-life">Balance Work and Personal Life</h3>



<p>Ensure your work does not negatively impact your personal life. Be mindful of your working hours and make adjustments when necessary to maintain a healthy work-life balance.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:7;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:79:"Do The Woo Community: Press Release: Do the Woo 4.0 Launches at WordCamp Europe";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=7063";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:82:"https://dothewoo.io/blog/press-release-do-the-woo-4-0-launches-at-wordcamp-europe/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:5714:"<p><strong>For Immediate Release</strong></p>



<p><strong>Do the Woo 4.0 Official Launch: Elevating Voices in the WordPress Community</strong></p>



<p>WordCamp Europe, June 9, 2024 — We are thrilled to announce the official launch of Do the Woo 4.0, marking a significant milestone in our journey to build a vibrant community for WordPress and WooCommerce builders and businesses. This launch coincides with the first day of WordCamp Europe.</p>



<p>Since 2018, Do the Woo has evolved through continuously, growing both in content and community engagement. The decision to move Do the Woo to its own site in late 2022 was the first major step for the future. As we entered 2023, our mission began to extend beyond WooCommerce to encompass the broader WordPress ecosystem. The idea was simple: elevate voices and create a podcast by the community, for the community.</p>



<p>At the beginning of 2023, planning for the new started and in October, we solidified our efforts, with the goal of showcasing the diverse range of the Do the Woo podcast channel with our shows. With significant support from WordPress.com, this vision became a reality, culminating in a redesigned site that went live in March.&nbsp;</p>



<p>This week, we start our prelaunch. The official launch will be on June 13, 2024, when we will proudly unveil the fully developed Do the Woo 4.0.</p>



<p><strong>Key Features of Do the Woo 4.0</strong></p>



<p><strong>Comprehensive Podcast Lineup:</strong>&nbsp;</p>



<p>With the official launch, we now have a total of <a href="https://dothewoo.io/our-shows/">12 shows</a> and <a href="https://dothewoo.io/about-the-woocommerce-builder-community/">26 hosts</a>, including our latest addition focused on <a href="https://dothewoo.io/podcasts/scaling-enterprise-wordpress-and-open-source-software/">enterprise WordPress and open-source software (OSS)</a>. <a href="https://dothewoo.io/our-shows/">Each show has its own dedicated page</a>, allowing listeners to learn about the series, explore past episodes, and subscribe to their favorite content.</p>



<p><strong>Enhanced User Experience:</strong>&nbsp;</p>



<p>Our top priority was to provide an easy way for listeners to subscribe to the shows they want. They can subscribe to individual shows or opt for the full Do the Woo feed if they want to stay updated on all content.</p>



<p><strong>Global Community Representation:&nbsp;</strong></p>



<p>The <a href="https://dothewoo.io/about-the-woocommerce-builder-community/">About page</a> features a dynamic map showcasing our hosts, sponsors, and guests from around the world. This interactive feature highlights the global reach and diverse backgrounds of our contributors.</p>



<p><strong>Support for Hosts</strong>:&nbsp;</p>



<p>We’ve introduced a <a href="https://dothewoo.io/support/">new support option</a> on our site, allowing listeners to support specific shows and their volunteer hosts. This initiative aims to sustain the high-quality content produced by our dedicated team and support them in their travels and contributions to the community.</p>



<p><strong>Special Acknowledgments</strong></p>



<p><strong>Partners:</strong>&nbsp;</p>



<p>We extend our heartfelt thanks to WordPress.com, WooCommerce, and Jetpack for their unwavering belief in our community and the incredible support they have provided.</p>



<p><strong>Sponsors:</strong>&nbsp;</p>



<p>Do the Woo&#8217;s existence and growth are made possible by our sponsors. We express our deepest gratitude to our current sponsors: Airwallex, Avalara, Cloudways, GoDaddy, Hostinger, Omnisend, and Weglot. Their commitment to our community is invaluable.</p>



<p><strong>Podcast episodes for the launch week scheduled to go out</strong></p>



<p>June 10: <strong><a href="https://dothewoo.io/do-the-woo-4-0-this-week-at-wordcamp-europe/">Do the Woo 4.0, This Week at WordCamp Europe</a></strong></p>



<p>June 11: <strong><a href="https://dothewoo.io/a-new-show-scaling-enterprise-wordpress-and-oss/">A New Show, Scaling Enterprise, WordPress and OSS</a></strong></p>



<p>June 12: <a href="https://dothewoo.io/a-pre-launch-chat-with-jay-walsh-at-woocommerce/"><strong>A Pre-Launch Chat with Jay Walsh at WooCommerce</strong></a></p>



<p>June 13: <strong><a href="https://dothewoo.io/thinking-about-our-launch-on-wceu-contributor-day/">Thinking About Our Launch on WCEU Contributor Day</a></strong></p>



<p>June 14: <strong><a href="https://dothewoo.io/do-the-woo-podcast-channel-4-0-official-launch/">Do the Woo Podcast Channel 4.0 Official Launch</a></strong></p>



<p>June 15: <strong><a href="https://dothewoo.io/learn-about-all-the-shows-on-the-do-the-woo-podcast-channel/">Learn About All the Shows on the Do the Woo Podcast Channel</a></strong></p>



<p><strong>Join Us</strong></p>



<p>We invite you to explore the new Do the Woo 4.0 at <a href="http://DotheWoo.io">DotheWoo.io</a>. Whether you are a developer, a business owner, or simply a WordPress enthusiast, there is something for everyone. Take a moment to browse through the site, subscribe to your favorite shows, and consider supporting our hosts.</p>



<p>For more information, to be featured on a podcast, or to discuss sponsorship opportunities, please contact BobWP directly. We have exciting plans ahead and look forward to sharing them with you.</p>



<p><strong>Contact:</strong></p>



<p>BobWP</p>



<p>Email: info@dothewoo.io</p>



<p>Website: <a href="https://dothewoo.io">https://dothewoo.io</a></p>



<p>Thank you for being part of our community and for your continued support. We can&#8217;t wait to see where this journey takes us next.</p>



<p>###</p>



<p>End of Press Release</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:8;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:86:"Do The Woo Community: 12 Public Relation Tips for WordPress and WooCommerce Businesses";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6707";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:90:"https://dothewoo.io/blog/12-public-relation-tips-for-wordpress-and-woocommerce-businesses/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3590:"<p>In a recent <a href="https://dothewoo.io/adding-public-relations-to-your-wordpress-or-woo-biz-stack/"><strong>Woo BizChat</strong></a>, hosts Emma and Adam talked about the benefits of PR for WordPress specific businesses. Adam is a PR specialist that is founder of <strong><a href="https://cirrusinfluence.com/">Cirrus Influence</a></strong>.</p>



<ul class="wp-block-list">
<li><strong>Start with the why:</strong> Before starting a PR campaign or diving into networking events like WordCamps, clarify the purpose and objectives behind your efforts. Understanding the &#8220;why&#8221; will guide your actions and decisions.</li>



<li><strong>Identify your tribe:</strong> Find the communities or groups where your target audience is active and engage with them. Building relationships within these communities can provide invaluable support and opportunities for collaboration.</li>



<li><strong>Be bold and persistent:</strong> Don&#8217;t be afraid to reach out to potential partners or event organizers. Even if you receive a &#8220;no&#8221; initially, don&#8217;t be discouraged. Seek constructive feedback and consider alternative approaches for future endeavors.</li>



<li><strong>Develop your expertise:</strong> Continuously work on improving and sharing your knowledge and expertise. Consider giving talks at local meetups or WordCamps to establish yourself as an industry expert.</li>



<li><strong>Practice public speaking:</strong> Engage in activities like Toastmasters to improve your public speaking skills. Confidence in presenting your ideas is crucial for effective communication and networking.</li>



<li><strong>Embrace confidence:</strong> Confidence doesn&#8217;t come from external validation. You have to believe in yourself and your capabilities. Take the initiative and recognize your own potential.</li>



<li><strong>Avoid hard-selling tactics:</strong> When participating in events or engaging with potential customers, focus on building relationships rather than pushing sales. Provide value and focus on becoming a trusted resource for your audience.</li>



<li><strong>Keep track of data and feedback:</strong> Gather data and feedback from your PR activities to assess what is working and what needs improvement. Data points, whether positive or negative, provide insights for refining your PR strategies.</li>



<li><strong>Engage in the margin:</strong> Allocate resources and opportunities for creative marketing initiatives. Having some margin allows you to experiment with brand-building activities and sustain long-term growth.</li>



<li><strong>Utilize WordCamps as relationship building:</strong> Attend and sponsor WordCamps with the intention of building relationships rather than solely emphasizing direct sales. Use these events to connect with the WordPress community and establish your brand identity.</li>



<li><strong>Don&#8217;t wait for confidence:</strong> Confidence is an internal decision. Don&#8217;t wait for external validation or a sudden surge of belief in your abilities. Take charge of your confidence and trust in your potential to make things happen.</li>



<li><strong>Seek encouragement within:</strong> Ultimately, the motivation and encouragement you need comes from within. Don&#8217;t rely solely on external sources for validation. Embrace self-encouragement and belief in your journey.</li>
</ul>



<p>Listen to the full episode here: <a href="https://dothewoo.io/adding-public-relations-to-your-wordpress-or-woo-biz-stack/">Adding Public Relations to Your WordPress or Woo Biz Stack</a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:9;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:71:"Do The Woo Community: 10 Ways to Boost Your WordPress Affiliate Program";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6726";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:75:"https://dothewoo.io/blog/10-ways-to-boost-your-wordpress-affiliate-program/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3224:"<p>Creating and running an affiliate program for your WordPress products or services can be overwhelming and challenging. Alex Standiford is asking everyone to rethink affiliate programs. Here are 10 ideas that may spark something new in your affiliate program.</p>



<ol class="wp-block-list">
<li><strong>Consider Diverse Performance-Based Programs</strong>: Look beyond traditional affiliate models and consider partnerships that offer payouts based on specific performance metrics, such as driving traffic, customer satisfaction, or content engagement, in addition to sales.</li>



<li><strong>Focus on Quality Over Quantity</strong>: Rather than targeting a large number of affiliates, aim to work closely with a smaller group of committed affiliates who are aligned with your brand and have the potential for significant conversions.</li>



<li><strong>Develop Personalized Partnerships</strong>: Foster stronger relationships with affiliates by providing personalized support, workflow insights, and one-on-one consultations to maximize their success.</li>



<li><strong>Explore Profit Margin-based Payouts</strong>: Determine payout percentages based on your profit margins, ensuring that the compensation aligns with the value brought in by affiliates.</li>



<li><strong>Emphasize Collaboration Among Affiliates</strong>: Allow for multiple affiliates to earn credit for the same sale, encouraging collaboration and teamwork among the affiliates rather than fostering competition.</li>



<li><strong>Evaluate the Long-term Commitment of Affiliates</strong>: Understand the level of commitment required for your products or services, especially for items with significant user loyalty, such as recurring payment services, and consider tailored affiliate approaches for each category.</li>



<li><strong>Avoid Over-reliance on Volume-based Traffic</strong>: Challenge the effectiveness of purely volume-based traffic and explore more nuanced and sustainable strategies to create a more targeted and engaged audience.</li>



<li><strong>Encourage Allyship and Teamwork Among Affiliates</strong>: Foster an environment where affiliates can work together as allies, leveraging each other&#8217;s strengths to attract and convert traffic, encouraging specialized roles and collaboration for improved performance.</li>



<li><strong>Consider Tailored Affiliate Programs</strong>: Explore the possibility of customizing affiliate programs to match specific niches, addressing the limitations of generic affiliate approaches and contributing to improved partnership outcomes.</li>



<li><strong>Prioritize In-depth Support and Education</strong>: Provide comprehensive resources, insights, and dedicated support to affiliates, setting up workflows to guide them through effective strategies and enable overall success.</li>
</ol>



<p>You can learn about Alex&#8217;s WordPress plugin <strong><a href="https://www.sirenaffiliates.com/">SirenAffilates.com</a></strong> and / or listen to the full episode on Do the Woo: <a href="https://dothewoo.io/reimagining-affiliate-programs-for-your-woo-biz-with-alex-standiford/"><strong>Reimagining Affiliate Programs for Your Woo Biz with Alex Standiford</strong></a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:10;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:86:"Do The Woo Community: 12 Email Marketing Tips for WooCommerce and WordPress Businesses";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6246";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:90:"https://dothewoo.io/blog/12-email-marketing-tips-for-woocommerce-and-wordpress-businesses/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:6257:"<p>In a podcast episode of <em><strong>Woo BizChat </strong></em>we had email marketing expert Greg Zakowicz from Omnisend chatting with Emma and Adam. Although it&#8217;s recommended that you listen to the full episode, <strong><a href="https://dothewoo.io/email-marketing-tips-for-woo-and-wordpress-businesses/">Email Marketing for Woo and WordPress Builders and Businesses with Greg Zakowicz</a></strong> , here are 12 tips to help with your WordPress or WooCommerce business, whether you create products or provide services.</p>



<h2 class="wp-block-heading" id="h-embrace-automation">Embrace Automation</h2>



<p>Greg emphasizes the effectiveness of automated emails, revealing that 41% of all email marketing orders sent by Omnisend customers came from automated messages. Automation allows you to send targeted and relevant messages based on the user&#8217;s behavior, making it a powerful tool for increasing engagement and conversions.</p>



<h2 class="wp-block-heading" id="h-focus-on-high-intent-automated-messages">Focus on High-Intent Automated Messages</h2>



<p>Greg highlights specific automated messages that drive results, including welcome messages, browse abandonment, and cart abandonment emails. These messages are high-intent and directly tied to user behavior, making them more likely to lead to conversions.</p>



<h2 class="wp-block-heading" id="h-utilize-social-proof-in-subject-lines">Utilize Social Proof in Subject Lines</h2>



<p>Greg suggests that subject lines featuring social proof, such as top-rated products or five-star reviews, can capture attention. Incorporating elements that highlight the quality and popularity of your products or services can make your emails more appealing to recipients.</p>



<h2 class="wp-block-heading" id="h-experiment-with-emojis-in-subject-lines">Experiment with Emojis in Subject Lines</h2>



<p>Despite not being a new concept, Greg emphasizes the continued effectiveness of using emojis in subject lines. Emojis can help break up the visual monotony, especially on mobile devices, making your emails stand out in crowded inboxes.</p>



<h2 class="wp-block-heading" id="h-optimize-for-mobile-and-visual-appeal">Optimize for Mobile and Visual Appeal</h2>



<p>Greg discusses the importance of visual elements, white space, and breaking up text to make emails visually appealing. Since many users access emails on their mobile devices, optimizing for mobile responsiveness and creating visually engaging content can enhance the overall user experience.</p>



<h2 class="wp-block-heading" id="h-clean-inactive-contacts-regularly">Clean Inactive Contacts Regularly</h2>



<p>Greg emphasizes the importance of cleaning inactive contacts from your email list to maintain deliverability and engagement rates. Sending emails to inactive contacts can negatively impact your sender reputation and result in lower inbox placement. Regularly clean your list, preferably twice a year, to remove subscribers who haven&#8217;t engaged in a significant period.</p>



<h2 class="wp-block-heading" id="h-understand-and-monitor-email-deliverability-requirements">Understand and Monitor Email Deliverability Requirements</h2>



<p>Stay informed about email deliverability requirements, such as authentication protocols like DKIM, DMARC, and SPF. Greg mentions that Google and Yahoo have implemented new deliverability requirements, and compliance with these standards is crucial for proving your legitimacy as a sender and avoiding potential deliverability issues.</p>



<h2 class="wp-block-heading" id="h-benchmark-against-yourself-not-just-industry-averages">Benchmark Against Yourself, Not Just Industry Averages</h2>



<p>While industry benchmarks can provide useful insights, Greg advises marketers to primarily benchmark against their own performance. Focus on improving your open rates and click-through rates over time rather than comparing yourself solely to industry averages, as different list-cleaning practices can significantly impact these benchmarks.</p>



<h2 class="wp-block-heading" id="h-leverage-competitive-differentiators-in-email-templates">Leverage Competitive Differentiators in Email Templates</h2>



<p>When creating email templates, highlight competitive differentiators such as free shipping, fast delivery, and customer service policies. Templatize this information to make it highly visible in your emails, catering to the specific intent of users who are looking for such value propositions when deciding whether to engage with your email content.</p>



<h2 class="wp-block-heading" id="h-templatize-social-proof-and-value-propositions">Templatize Social Proof and Value Propositions</h2>



<p>Incorporate social proof, customer testimonials, and value propositions into your email templates. Whether it&#8217;s showcasing five-star reviews, testimonials about great customer service, or emphasizing hassle-free returns, templatizing this content can build confidence and address potential obstacles to conversion, ultimately increasing click-through rates.</p>



<h2 class="wp-block-heading" id="h-implement-automated-retargeting-sequences">Implement Automated Retargeting Sequences</h2>



<p>Greg emphasizes the importance of setting up automated retargeting sequences based on user behavior. Whether it&#8217;s a browse abandonment or cart abandonment, these automated sequences can significantly improve the chances of reengaging with users who have shown interest in your products. By strategically utilizing automation, you can &#8220;feed the wolf&#8221; over time, increasing the likelihood of recapturing customers at a lower cost compared to other retargeting methods.</p>



<h2 class="wp-block-heading" id="h-use-ai-tools-for-subject-line-generation">Use AI Tools for Subject Line Generation</h2>



<p>Greg recommends using AI tools, such as the subject line generator provided by Omnisend, to overcome creative blocks when crafting email subject lines. AI-powered tools can offer a fresh perspective and propose creative subject lines that may not have been considered. This can be particularly useful in ensuring that your subject lines stand out and capture the attention of your audience, contributing to higher email open rates</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:11;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:73:"Do The Woo Community: Learn Marketing Deeply with Your WordPress Products";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6241";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:53:"https://dothewoo.io/blog/wordpress-product-marketing/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2248:"<p>In a recent Emerging Tech episode David Lockie had the chance to talk about a lot of WordPress with Noel Tock plus catch up on what he is doing. This is the final thought coming from Noel, and I would recommend checking out the entire conversation: <a href="https://dothewoo.io/learn-wordpress-product-marketing-deeply/"><strong>Learn WordPress Product Marketing Deeply with Noel Tock</strong></a><strong>.</strong></p>



<h2 class="wp-block-heading" id="h-on-noel-s-mind">On Noel&#8217;s Mind</h2>



<p>I&#8217;d say what I talked about now is probably the thing that bugs me the most or lives rent free in my mind is that amazing effort and energy that everyone puts into WordPress, but then is trying to fit through a pipe that&#8217;s way too small in terms of product marketing is never really displayed in its full glory to the rest of the market in a very specialized way.</p>



<p>And it&#8217;s a struggle to you start thinking, are you delusional because you&#8217;re talking to an enterprise client when they say WordPress doesn&#8217;t do this, doesn&#8217;t do that. And you&#8217;re sitting there thinking, am I just like a WordPress advocate or do I actually know what I&#8217;m talking about?</p>



<p>So I think in many ways, when Matt, years ago, 2015, what was it 2015 when he said learn JavaScript deeply, I think now it&#8217;s learn marketing deeply. That&#8217;s what I think should be WordPress&#8217;s mission for the next two years because we are in a time when we&#8217;ve gone boom bust and we have an opportunity to seize right now as companies are looking at down rounds and they&#8217;re laying off staff.</p>



<p>One of the first places they cut is R&amp;D and innovation, and we have an opportunity to catch up on that ground. Not that we have to necessarily build a lot of stuff at all. I don&#8217;t even think we have to build that stuff, but I think we have to just do a much better job of product marketing at <strong>three, four or five levels of niches</strong>. And to me, it doesn&#8217;t mean that those couple niches define what WordPress is. There are just merely abstractions and narratives that sit on top of the WordPress we know today. It&#8217;s not trying to change what WordPress is.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:12;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:78:"Do The Woo Community: A WordPress Project Funding Solution and Where it Starts";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6181";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:82:"https://dothewoo.io/blog/a-wordpress-project-funding-solution-and-where-it-starts/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2682:"<p>In a deep discussion around supporting essential projects in the WordPress space <a target="_blank" rel="noreferrer noopener" href="https://www.linkedin.com/article/edit/7162363489506861056/">Tom Willmot</a> and <a target="_blank" rel="noreferrer noopener" href="https://www.linkedin.com/article/edit/7162363489506861056/">Joost de Valk</a> explored the issues around the topic. Specifically how does this get solved?</p>



<p>As they described a particular project that you can learn more about in the <a href="https://dothewoo.io/funding-wordpress-projects-with-tom-willmot-and-joost-de-valk/"><strong>full episode</strong></a>, it led into many paths that led to the need for change. For contributors keeping up all of these essential projects and in reality, are like saying &#8220;Hey, y&#8217;all pay up for what I&#8217;m doing for you here for free.&#8221;</p>



<p>Joost opened it up with this thought it it went further into who should really be stepping up.</p>



<h2 class="wp-block-heading" id="h-in-a-perfect-world">In a perfect world&#8230;.</h2>



<p>Joost: But it also opens up a wider discussion about how do we support the tools that we use that are not like the tools that end users may be using, but the tools that we use to build those. It&#8217;s this whole ecosystem. And are we even aware of the fact that we&#8217;re using this code? Well, I think it&#8217;s a problematic thing, and I have my opinions on how we should solve this in an ideal world. Unfortunately, I&#8217;m not the one who gets to decide that.</p>



<p>So in my ideal world, we would have a WordPress app store where WordPress plugins, the plugin repository would not just be for free plugins, but would also be for commercial plugins. And we take a percentage of sales there and put that money to work on stuff like this and lots of other things. I think that would make WordPress better for everyone. We could how we want plugins to sell their things, and we couldn&#8217;t enforce all the proper legalities there that are needed, and we could fund the companies and the projects that we need that we all need to, well, to sustain our work.</p>



<h3 class="wp-block-heading" id="h-and-there-is-so-much-more">And there is so much more&#8230;</h3>



<p>Well, that was the perfect world for Joost. But Tom and Joost went on to talk about other ways of funding these projects and who should be stepping up. Of course, it&#8217;s not even that simple.</p>



<p><a href="https://dothewoo.io/funding-wordpress-projects-with-tom-willmot-and-joost-de-valk/"><strong>Listen to the full episode Funding WordPress Projects with Tom Willmot and Joost de Valk here.&nbsp;</strong></a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:13;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:73:"Do The Woo Community: Starter WooCommerce Performance Tips for Developers";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6174";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:77:"https://dothewoo.io/blog/starter-woocommerce-performance-tips-for-developers/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:10033:"<p>In a <a href="https://dothewoo.io/woocommerce-performance-optimization/">Woo DevChat</a>, I asked <a href="https://www.linkedin.com/in/sabrinazeidan?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACbwBtEBQRgcNmwLLij0zaBN7znv_qYfCuM">Sabrina Zeidan</a> and <a href="https://www.linkedin.com/in/wputasic?miniProfileUrn=urn%3Ali%3Afs_miniProfile%3AACoAACQSmi8BUWyj0LAr-g2JbUQcu799ehldCdA">Uros Tasic</a> to give their insights into WooCommerce performance. One suggestion that Sabrina made was that they come up a a few step for a developer who is not performance expert but they notice or they feel like you feel like the website is acting slow.</p>



<p>They don&#8217;t know whether it&#8217;s fronted or backend. It was fine a month ago and now it&#8217;s acting weirdly.</p>



<h2 class="wp-block-heading" id="h-using-a-query-monitor">Using a Query Monitor</h2>



<p>The first thing I would recommend is so easy. So this is not a developer tool, but it&#8217;s easy if you can add a plugin that is a query monitor. It can show you if there is some error on the site or if there are some slow queries to the database. So again, I know that there are developers going to say you can see slow queries, MySQL queries on the server. So that is advanced thing, the simplest thing, add a plugin and track, not the best thing, but you can see there if there are some issues.</p>



<h2 class="wp-block-heading" id="h-checking-the-logs">Checking the Logs</h2>



<p>If a query monitor doesn&#8217;t reveal anything or important, then I would suggest now depending on your hosting and server provider, you can check logs.</p>



<p>Let&#8217;s say for the people that are not experienced, there are two types of logs. One is the error log and another one is access log. So if you don&#8217;t know when something is happening or what kind of are pages causing it in access log, you can see that. For example, in the last hour you got 1000 views of specific page on the website that has a newsletter and some feed or something and then you can assume that something on that page is creating a problem and continue from there. In that case you can create test page with only one block or with only feed to see if that is going to behave slowly and then you can eliminate one by one. This is if the page is making a problem. Then you can see also if there is some current jobs or W-P-C-L-I commands and then you can address those.</p>



<p>For example, in multiple cases if you have a big database doing a backup, it can slow down the site because the database will be locked and then the site cannot do anything. So again, you can move backups, but you can see those details in the access login error log of the website. Again you cannot see everything there.</p>



<h2 class="wp-block-heading" id="h-using-more-advanced-tools">Using More Advanced Tools</h2>



<p>If you want to go more advanced and I want to be actively doing on performance, there are tools that I would recommend that you can use New Relic, you can use Xdebug or you can use Blackfire. All those three tools are testing your code performance. You can record the whole page and then it&#8217;ll tell you exactly how many queries, what function is called, how many times the function is called, which file is, and how it&#8217;s behaving in the background for you.</p>



<p>From there you can then pick saying, okay, this plugin is taking five seconds to load on this specific page to I really need this plugin or can this be changed? Can I introduce some caching plugin, can I? But those are a little bit more advanced tools but I would spend some time to get familiar with those similar tools.</p>



<p>So just once more, this is Blackfire, New Relic and Xdebug. Some of them are free, some of them have a paid plan. So again, you don&#8217;t need all three but you can start with at least one. And then again, if you want to test the front end and just the Google Page speed, you can use Lighthouse or Google speed may have some suggestion.</p>



<p>To sum it up, first one is query monitor, easy, and there are good things about it. It&#8217;s pretty user friendly. You can just see what&#8217;s happening and if something is red, you know that strong. So it&#8217;s easy to find the bottlenecks.</p>



<p>The second one would be check the logs on the server, both access and error logs and then PHP errors or something like that.And the third one is use one of the tools like Blackfire, New Relic or Xdebug and again you&#8217;ll find issues with plugins but then this is awareness I&#8217;m talking about. But yes, what would your steps be?</p>



<h2 class="wp-block-heading" id="h-sabrina-s-perspective-as-a-performance-engineer">Sabrina&#8217;s perspective as a performance engineer</h2>



<p>I will share the steps when I&#8217;m hired to work on a websites, but steps that someone who is not performance expert but just a developer can take to identify what&#8217;s happening and if something is happening because this is the beginning of the process. So let&#8217;s say you just notice something is off. I would recommend to start with narrowing down the problem if it might be overwhelming for the person who is not used to a lot of performance information.</p>



<h3 class="wp-block-heading" id="h-google-search-console">Google search console</h3>



<p>I would recommend to first identify if the problem exists and if so where it does exist. I would recommend to go first thing to Google search console and check your core web vitals data and see if there are any issues there. Google Search console is place where in page size there is a small thing where you have core web vitals assessment. This is real field data from your website, but it comes from the bigger source of information and the more detailed report can be found in Google search console.</p>



<p>There is a tab there called core vitals. You can go there and check if your website is passing core vitals assessment. If the website is passing core web vitals assessment, especially on LCP and first input delay, which will soon be replaced with INP interactive to the next paint. So if it passing on this two, it means that real users don&#8217;t have problems with speed on your website on front end, but if at the same time you have the feeling that something is off, something is loading slowly, I would try to differentiate probably if it&#8217;s happening only when you locked in, if it&#8217;s happening for locked in users and it&#8217;s not happening for locked out users and then you will have the answer.</p>



<p>If it&#8217;s not happening for locked out users, there are no issues with core web vitals, then this issue most likely will be connected with something on backend that is cached or mitigated by something on front end for locked off users. Okay, this is already a lot of information for us. We already know that we should be looking in the backend because it&#8217;s happening in the backend and from this point I would recommend install query, monitor and looking there. But again, when you install query monitor, there is a huge amount of information there. If you don&#8217;t know where you are looking at, it&#8217;s easy to get lost. And some websites have a lot of issues. This happens to my clients a lot. They see that the website have a lot of issues, there are errors, there are slow queries, there are a lot of sales and scripts loading.</p>



<p>There are so many issues I would recommend to pinpoint what is the most easy thing to fix and the most easy things to fix are usually basic ones, First it&#8217;s PHP version. It would be so easy to, it&#8217;s really, really easy to fix. You just upgrade server to a higher PHP version test there. If all plugins play well with it, you keep it going.</p>



<h3 class="wp-block-heading" id="h-memory-limits">Memory limits</h3>



<p>Now the thing that is often overlooked, there is a theme that we have in WordPress that is called Ability memory limit and by default it&#8217;s set to 40 megabytes and I see a lot of cases when this default number hasn&#8217;t been changed. For years the site was surviving somehow, but now it&#8217;s not because 40 megabytes, it&#8217;s very, very low number.</p>



<p>But it happens often. I see that they are upgrading their hosting, they&#8217;re paying for say two gigabytes of RAM on their hosting, but there is a limit set in their WordPress to 40 gigabytes. So they never use what they&#8217;re paying for. By the way query monitor is showing that thing. So if memory limit is set to the default to 40 megabytes, you&#8217;ll see that in query monitor. That would be another very easiest thing to fix. This is something that you should be able to fix yourself and if after that the problem doesn&#8217;t disappear, that that is a sign there is a problem that this is a sign you should seek for help.</p>



<h3 class="wp-block-heading" id="h-misleading-object-caching">Misleading object caching</h3>



<p>Object caching can be a very good idea and query monitor might be showing that as well. What it shows you sometimes can be misleading. In query monitor it says object caching plugin is not in use and it&#8217;s a little bit misleading because you should check numbers next to this line seeing so many hits and so many cached and if you have from 100%, you have 95% cashed, that&#8217;s fine. It means query caching is working. It&#8217;s just you&#8217;re not using the plugin to manage it, but it is working. There is nothing to worry about. So my recommendation would be try to figure out if it&#8217;s frontend or backend by going to core web vitals. Then going as locked in user and trying to figure out if it&#8217;s backend or frontend. If it&#8217;s backend, it&#8217;s still query monitor, look at query basic things like WP memory limits.</p>



<p>You can listen to the entire episode <a href="https://dothewoo.io/woocommerce-performance-optimization/">WooCommerce Performance Optimization with Sabrina Zeidan and Uros Tasic</a>.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:14;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:82:"Do The Woo Community: Navigating High-Traffic Events with WooCommerce as an Agency";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6082";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:86:"https://dothewoo.io/blog/navigating-high-traffic-events-with-woocommerce-as-an-agency/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:4090:"<p>Operating a large-scale e-commerce business is no small feat, but when Black Friday through Cyber Monday hits, the challenges intensify, making it a crucial period for businesses like Maksimer. From a <strong>conversation on Do the Woo&#8217;s DevChat</strong>, Nenad Conić talks with hosts Zach and Carl about the strategies and experiences shared by the team at Maksimer as they tackle the unique demands of Black Friday and maintain seamless operations during this high-stakes weekend.</p>



<h2 class="wp-block-heading" id="h-preparing-for-a-high-traffic-event">Preparing for a high-traffic event</h2>



<p>Nenad highlights the importance of a two-month preparation period leading up to leading up to an event like Black Friday. Proactive communication with clients becomes paramount during this time, aiming to collaboratively plan and optimize sales campaigns. Emphasis is placed on creating effective landing pages that showcase sale products, allowing targeted optimization without overhauling the entire site. The goal is to enhance the customer experience on specific pages crucial for sales.</p>



<h2 class="wp-block-heading" id="h-challenges-and-solutions">Challenges and Solutions</h2>



<p>Despite great planning, there are always last-minute changes from some clients, creating unforeseen challenges. Nenad acknowledges that while it&#8217;s challenging to prevent such changes entirely, early communication and preparation remain critical. To address unexpected surges in server resource usage they implement monitoring systems. These systems trigger alerts when server resources approach their limits, enabling quick intervention to prevent site crashes.</p>



<h2 class="wp-block-heading" id="h-navigating-the-unknown">Navigating the Unknown</h2>



<p>In the conversation it turns  to the unpredictable nature of server warnings, comparing them to a tsunami warning with a narrow window for response. Despite the challenges, having different departments within the company, such as the growth department and eco managers, provides additional support. Eco managers work closely with clients, offering insights and suggestions for handling their websites during high-traffic events.</p>



<h2 class="wp-block-heading" id="h-the-entrepreneurial-mindset">The Entrepreneurial Mindset</h2>



<p>They talk about the unique mindset of e-commerce store owners, describing them as self-motivated individuals eager to explore new tools and strategies. The challenge lies in balancing their entrepreneurial spirit with practical considerations. The team at Maksimer often receives requests to implement new features, such as affiliate programs, based on success stories from other store owners. Adapting these requests to the specific e-commerce platform and ensuring compatibility becomes an integral part of the collaboration.</p>



<h2 class="wp-block-heading" id="h-building-partnerships">Building Partnerships</h2>



<p>An important piece is the partnership dynamic between an agency and store owners in the e-commerce space. Unlike traditional marketing site builds, e-commerce clients actively engage throughout the entire process, understanding that their website directly influences their income stream. The agency&#8217;s role extends beyond building websites; they effectively control the client&#8217;s income funnel, requiring a collaborative and responsive approach to maintain client satisfaction, especially in crisis situations.</p>



<p>High-traffic events in e-commerce demands a combination of meticulous planning, effective communication, and adaptability. The insights shared by the team at Maksimer shed light on the complexities of e-commerce operations and the vital role played by agencies in ensuring a seamless and successful online retail experience, even in the face of unforeseen challenges.</p>



<p><a href="https://dothewoo.io/database-optimization-monitoring-tools-and-client-communication">You can listen to the full podcast episode, Database Optimization, Monitoring Tools, and Client Communication with Nenad Conić here.</a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:15;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:100:"Do The Woo Community: A Deep Dive into the WordPress and WooCommerce Ecosystem’s Growth Strategies";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6115";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:101:"https://dothewoo.io/blog/a-deep-dive-into-the-wordpress-and-woocommerce-ecosystems-growth-strategies/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:9052:"<p>In the online business world, WordPress and WooCommerce stand tall as two popular platforms that help businesses flourish. But to truly scale and excel, businesses need more than just the knowledge of these platforms—they need a well-thought-out plan.&nbsp;</p>



<p>This post dives deep into the growth strategies that can be implemented within the WordPress and WooCommerce ecosystems.&nbsp;</p>



<h2 class="wp-block-heading" id="h-understanding-the-wordpress-and-woocommerce-ecosystem"><strong>Understanding the WordPress and WooCommerce Ecosystem</strong></h2>



<p>The WordPress and WooCommerce ecosystem is vibrant, involving a wide array of stakeholders that contribute to its rich diversity.&nbsp;</p>



<p>At its core, this ecosystem includes theme and plugin providers, developers, and hosting providers. These entities work hand in hand, each playing a vital role in creating an enabling environment for businesses to thrive.</p>



<p>Theme and plugin providers, for instance, offer essential tools that enhance the functionality and aesthetic appeal of WordPress sites, ensuring users enjoy a seamless experience.&nbsp;</p>



<p><a href="https://dothewoo.io/woo-dev-chat/">Developers, on the other hand, bring in technical expertise</a>, customizing websites to meet specific business needs, while hosting providers offer the requisite infrastructure, ensuring websites are accessible, reliable, and fast.</p>



<h3 class="wp-block-heading" id="h-wordpress-and-its-market-dominance"><strong>WordPress and Its Market Dominance</strong></h3>



<p>An understanding of the WordPress and WooCommerce ecosystem wouldn&#8217;t be complete without appreciating WordPress&#8217;s market dominance. WordPress holds sway over a significant portion of the CMS market, powering <a href="https://w3techs.com/technologies/details/cm-wordpress">over 40% of all websites</a> currently available on the internet.</p>



<p>The factors driving its widespread adoption are its flexibility, ease of use, and extensive customization possibilities. <strong>WordPress&#8217;s open-source nature</strong>, combined with its vast community of developers and theme and plugin providers, provides businesses with virtually unlimited potential for customizability.</p>



<p>It&#8217;s this scalability and versatility that have contributed significantly to WordPress&#8217;s sustained market dominance.</p>



<h3 class="wp-block-heading" id="h-woocommerce-and-its-place-in-ecommerce"><strong>WooCommerce and Its Place in eCommerce</strong></h3>



<p>WooCommerce is a dynamic player in the global eCommerce market. It rides on WordPress&#8217;s success by providing an intuitive, flexible, and powerful ecommerce platform that businesses of all sizes can leverage to set up online stores.</p>



<p>The benefits of WooCommerce are immense. From its seamless integration with WordPress, ease of use, flexibility, and the availability of numerous themes and plugins, WooCommerce offers businesses a customizable platform for setting up online stores.</p>



<p>When stacked against other platforms like Shopify, Magento, and BigCommerce, WooCommerce shines for its affordability and adaptability. Shopify and BigCommerce are monthly subscription-based platforms, while Magento can be complex and may require expert developer knowledge.&nbsp;</p>



<p>On the contrary, WooCommerce is free, open-source, and user-friendly, making it a viable contender in the eCommerce space.</p>



<h2 class="wp-block-heading" id="h-identifying-opportunities-for-growth"><strong>Identifying Opportunities for Growth</strong></h2>



<p>In the dynamic WordPress and WooCommerce ecosystem, businesses must continuously identify and seize growth opportunities. A successful scaling strategy involves playing to the platform&#8217;s strengths and seeing beyond immediate needs to include future prospects.&nbsp;</p>



<p>Below are growth opportunities that businesses can use:</p>



<h3 class="wp-block-heading" id="h-1-expanding-product-offerings"><strong>1. Expanding Product Offerings</strong></h3>



<p>In any business venture, innovation is key. To truly tap into the potential of WooCommerce and WordPress, consider expanding your product offerings. This could be done by developing new plugins or incorporating additional services that complement your current product.</p>



<p>Examples could include tools that enhance website functionality, services geared towards improving the user-experience, or partnerships aimed at promoting your product.</p>



<h3 class="wp-block-heading" id="h-2-building-strong-partnerships"><strong>2. Building Strong Partnerships</strong></h3>



<p>Behind every successful business, there&#8217;s a <a href="https://dothewoo.io/the-enigma-of-wordpress-and-woocommerce-partnerships/">network of strong partnership</a>s. In the WordPress and WooCommerce ecosystem, fruitful connections can be forged with plugin and theme providers, WordPress agencies, and hosting providers.&nbsp;</p>



<p>Collaborating with these entities on various initiatives can lead to reciprocal benefits and expanded growth opportunities.</p>



<h3 class="wp-block-heading" id="h-3-focusing-on-customer-success-and-support"><strong>3. Focusing on Customer Success and Support</strong></h3>



<p>The backbone of every successful business is its loyal customers. By building a robust customer support system, you&#8217;ll foster trust, loyalty, and eventual advocacy.&nbsp;</p>



<p>Prioritize customer success management, which involves understanding your customers&#8217; journey and providing the support they need at every step.</p>



<h3 class="wp-block-heading" id="h-4-investing-in-content-marketing-and-seo"><strong>4. Investing in Content Marketing and SEO</strong></h3>



<p>The secret sauce for <a href="https://www.thedotstore.com/influencer-marketing/">gaining visibility and attracting customers</a> lies in content marketing and SEO.&nbsp;</p>



<p>Creating valuable, engaging, and <a href="https://dothewoo.io/future-seo-content-ai/">SEO-friendly content</a> ensures your business&#8217; visibility to potential customers and argues for your credibility within your industry.</p>



<h3 class="wp-block-heading" id="h-5-adapting-to-industry-trends"><strong>5. Adapting to Industry Trends</strong></h3>



<p>In today&#8217;s rapidly changing digital world, staying informed about industry trends and adapting your strategies accordingly, can be a game-changer for your business.&nbsp;</p>



<p>Regular monitoring of industry best practices, competitor activity, and <a href="https://dothewoo.io/tag/emerging-technologies/">emerging technology</a> trends can keep you on your toes and ready to adapt.</p>



<h2 class="wp-block-heading" id="h-measuring-the-success-of-growth-strategies"><strong>Measuring the Success of Growth Strategies</strong></h2>



<p>Implementing growth strategies without a system to measure their success won&#8217;t yield the desired effect. Analytics play a vital role in gauging the effectiveness of strategies and indicate where improvements are needed.</p>



<h3 class="wp-block-heading" id="h-metrics-to-nbsp-track"><strong>Metrics to&nbsp; Track</strong></h3>



<p>To quantify your strategy&#8217;s success, consider tracking metrics like customer acquisition costs, churn rate, and average revenue per user.&nbsp;</p>



<p>These metrics provide insight into how effectively your strategies are working, where improvements could be made, and whether you&#8217;re reaching your desired goals.</p>



<h3 class="wp-block-heading" id="h-adjusting-strategies-based-on-data"><strong>Adjusting Strategies Based on Data</strong></h3>



<p>Data is your best ally when it comes to steering the direction of your growth strategies. It adds objectivity to the process, helps you steer clear of bias-based decisions and allows for strategic pivots based on insights drawn from real-life performance.&nbsp;</p>



<p>Continuous analysis and refinement of your strategies based on <a href="https://dothewoo.io/woocommerce-custom-order-tables-databases-and-performance/">performance data</a> will help ensure that your growth strategies remain effective and relevant in the long run.</p>



<h2 class="wp-block-heading" id="h-final-words"><strong>Final Words</strong></h2>



<p>The WordPress and WooCommerce platforms are excellent tools for online business growth. However, simply knowing how to use these tools isn&#8217;t enough.&nbsp;</p>



<p>To truly succeed, businesses must have a solid plan. This should involve identifying new opportunities, building partnerships, focusing on customer service, staying updated with industry trends, and making data-driven decisions.&nbsp;</p>



<p>Combining these strategies ensure success not only today but also prepares businesses for the future.</p>



<p class="has-theme-palette-5-background-color has-background has-medium-font-size"><strong>This is a guest post from our sponsor and the team at <a href="https://www.thedotstore.com/">Dotstore</a></strong></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:16;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:72:"Do The Woo Community: Documentation is a Gift to the WordPress Community";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6007";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:76:"https://dothewoo.io/blog/documentation-is-a-gift-to-the-wordpress-community/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1370:"<p>While we we were recording an episode of <strong><em>The WordPress Way</em></strong> at Do the Woo about <a href="https://dothewoo.io/importance-of-product-testing-in-wordpress/"><strong>The Importance of Product Testing in WordPress</strong></a>, guest Brian Alexander did a quick note in the chat tool we use during a recording, simply saying, &#8220;Documentation is a gift to the community.&#8221; Host Abha Thakor asked him to elaborate on that.</p>



<p><strong>Brian</strong>: Yeah, consider someone who is not as familiar with WordPress or is having a problem with their website or is a developer who&#8217;s just getting started. All of those different roles benefit from having strong updated documentation. Think of how many forum posts might not have been logged because it was clearly stated how to use a particular feature in the documentation or perhaps uncovering bugs as you said, because that&#8217;s all part of it. Validating your documentation in a way you&#8217;re testing what your assumptions are and if those assumptions are incorrect, then you&#8217;re assuming the wrong thing or there&#8217;s a bug in the system.</p>



<p>So that definitely becomes a gift to the entire community as a resource that doesn&#8217;t require one-on-one time or tying up one person. It&#8217;s very inefficient for one person to answer all the questions.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:17;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:65:"Do The Woo Community: How the Pace has Changed with SEO at Google";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5991";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:69:"https://dothewoo.io/blog/how-the-pace-has-changed-with-seo-at-google/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1697:"<p>In a podcast episode of Emerging Tech at Do the Woo, host David Lockie asked Alex Moss this question.</p>



<p>With how much is SEO changing &#8217;cause it&#8217;s a pretty mature practice now, and obviously like the cries of SEO is there have been ringing for, you know, almost as long as SEO&#8217;s been around, what sort of changes is Google making? You talked about schema. What&#8217;s that pace of change like now compared to how it has been over the last say, 20 years?</p>



<p><strong><em>Alex replied.</em></strong></p>



<p>I would say it seems that since September, Google have woken up to updating a lot more stuff. from what I heard, Google was busy with other things internally that that was prioritized over supporting schema within search console and different elements of it. But I saw when things like the FAQ and the event snippets were removed from the SERPs, there&#8217;s been a lot of testing over time of what different elements should be output in the search results.</p>



<p>And at the same time, you&#8217;ve got their own AI integrations with their own SERP. So there&#8217;s been a lot of changes, not only, I would say more clarification and expansion into what they&#8217;ve already been telling us the entire 20 years. So 20 years ago they had the webmaster guidelines, it was quite basic, right? But now it&#8217;s a whole documentation area of the site. everything&#8217;s been done. Even things like EEAT with their ethos on experience authority, trust, and expertise.</p>



<p><a href="https://dothewoo.io/future-seo-content-ai/">You can listen to more of his answer and the entire conversation around the future of AI, Content and SEO here.</a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:18;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:101:"Do The Woo Community: Managing Response Times for Support with Your WooCommerce and WordPress Plugins";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=6061";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:105:"https://dothewoo.io/blog/managing-response-times-for-support-with-your-woocommerce-and-wordpress-plugins/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:4822:"<p>In a Woo BizChat show <strong><a href="https://dothewoo.io/the-path-for-creating-a-premium-plugin-extension/">about the path to creating Woo or WP plugins as extension of other plugins</a></strong>, host Marcus asked Maarten and Katie about support response times.</p>



<p><strong>Maarten</strong>: Well, if you want low response times, you have to do a lot yourself. So I did support for a long time before I hired somebody to help me with it, and now we&#8217;re kind of splitting the workload and I still go in there from time to time just to see what are the really technical tickets or if I know a customer, I will reply to them just to maintain that relationship or if I feel like I can get some more information out of the issue that the customer has or what they might want next for the plugin. </p>



<p>I&#8217;ll also jump in and reply. So I keep doing a lot of support and since I develop my own plugins, it&#8217;s always going to be the fastest. I can do probably 20 tickets in an hour and they will be finished too. There will be a reply.</p>



<h2 class="wp-block-heading" id="h-using-support-to-perfect-documentation">Using support to perfect documentation</h2>



<p>So that&#8217;s really the best thing to do for me. But yeah, it takes a lot of time, so you want to have to put in that time. But other than that, what I also did is I keep perfecting documentation, so I keep going back to the same documentation. If a customer has a question that is in the documentation and they didn&#8217;t find a reply, I will rewrite it. I will find a different way to say the same thing. And now I&#8217;m also experimenting with AI just to see if it can help with lowering that burden on support and also just give a quicker answer to my customers.</p>



<h3 class="wp-block-heading" id="h-the-average-ticket-when-you-delegate-support-might-take-half-an-hour-to-do">The average ticket when you delegate support might take half an hour to do</h3>



<p><strong>Katie</strong>: It&#8217;s interesting what you say about being able to do 20 tickets an hour because that highlights the most difficult thing that I have found in outsourcing your support and getting help with it because I too, as the founder, very, very fast at responding to tickets at what I think is very high quality. I know the product so well, I know our documentation, I wrote it after all. And so I can provide good responses very quickly, but then as soon as you start hiring out people to do it, whether they&#8217;re in-house or not, you find that that&#8217;s not what you receive. </p>



<p>Typically, and I&#8217;ve talked to many other WordPress product companies, the average ticket when you delegate support might take half an hour to do. They&#8217;re not doing 20 tickets an hour or anything like that. And as a founder, that&#8217;s really frustrating because you don&#8217;t understand why they&#8217;re not as fast as you, but you kind of have to just learn to accept that it&#8217;s one of the inevitable consequences of growing.</p>



<p>For example, at Barn2, we handle 22,000 support tickets last year. So clearly I can&#8217;t do all the support myself, and I would love to, I really enjoy support, particularly pre-sales because it&#8217;s an excellent touchpoint with your customers where you can really learn their motivation, how they see your products, and constantly when I do step into support and talk to customers, I&#8217;m finding opportunities to improve the documentation, improve the products, improve our sales pages. I learned so much from doing the support, but it&#8217;s not realistic. And so you have to get help and as part of that, you just have to accept that nobody is as fast as you.</p>



<h3 class="wp-block-heading" id="h-i-still-go-in-there-and-i-do-a-lot-of-support">I still go in there and I do a lot of support</h3>



<p><strong>Maarten</strong>: Yeah, and I was going to add that I fully agree with you there. It&#8217;s very frustrating in the beginning to find a support agent because you are used to your own speed of doing things, and it&#8217;s like you said, you have to come to terms with it. And for me, it took like six months where I was very frustrated with how things were going, and then I realized that it&#8217;s just all in my head and my expectations need to be different, and now everything&#8217;s going well. </p>



<p>I&#8217;m very happy with the support guide and it&#8217;s all known off my shoulders, so it&#8217;s perfect really. But I still go in there and I do a lot of support, but it&#8217;s on my agenda to lower my burden on support for this year because I&#8217;m doing too much and I&#8217;m spread a little bit too thin, especially if I&#8217;m developing new plugins. So I&#8217;m going to have to let it go this year and do less support</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:19;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:80:"Do The Woo Community: Why Malware Scanner Plugins Do Not Work on WordPress Sites";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5258";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:84:"https://dothewoo.io/blog/why-malware-scanner-plugins-do-not-work-on-wordpress-sites/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:7383:"<p><strong><a href="https://dothewoo.io/security-from-the-basics-to-enterprise-with-calvin-alkan/">In a episode on Do the Woo, we had Calvin Alkin chatting with hosts Carl and Kathy.</a></strong></p>



<p>Kathy asked Calvin this question.</p>



<p>Calvin, I want to get back to why the plugin is, why that whole model doesn&#8217;t really work. Because of how PHP works. There might be some non-technical people who might not understand exactly how that model doesn&#8217;t work, and they might not be able to find time to read your research. But can you just give an overview of why that doesn&#8217;t,</p>



<p>What happens, I mean, I&#8217;ve seen the malware that&#8217;s done this, that&#8217;s like, oh, well, you can find everybody else&#8217;s malware, but you&#8217;re not going to find mine. And that hacker can modify those files. Can you explain why they can, why they get a site has an intrusion from, let&#8217;s say a SQL vulnerability, that SQL injection that does not have anything to do with anything happening in PHP, but they can still then get access to PHP files and modify them.</p>



<h2 class="wp-block-heading" id="h-why-scanner-plugins-won-t-work">Why scanner plugins won&#8217;t work</h2>



<p>So let&#8217;s start by at the point of through some means your site has been infected, so it doesn&#8217;t matter that infinite attack vectors, how that could have happened, but now your site has malware on it, and you also have a plugin that does malware scanning, maybe like using the WP chron periodically, or you can start it from the UI, whatever. But ultimately this scan, the malware scan runs in the same process, the PHP process and with the same privilege level as the malware. So the most simplest and the most blunt hit with the hammer approach, the malware could just simply disable or delete your security plugin from the file system. This will be like the easiest to understand the first time the malware runs, it just deletes your security plugin. That&#8217;s the easiest after there aren&#8217;t any scans, but obviously you as a site administrator would realize that at some point, yeah, maybe not immediately, but maybe you&#8217;ll realize eventually that your security plugin is gone.</p>



<p><br />So what they do is then because they can read the source code of the plugin, they can see how it works, and since they&#8217;re operating at the same privilege level, they&#8217;re both running inside of WordPress in the PHP process that powers WordPress, they can then alter the malware scanner in a way that maybe imagine this. They&#8217;re very complex operations going on to determine if a file is malware or not, and then the actual malware modifies that final result. It is displayed to you in the UI and just says, yeah, you&#8217;re all clean. Pretty much that&#8217;s how it works. They make the malware scanner lie to you. They make the malware scanner tell you there&#8217;s no malware, but there actually is. And the way to do that depends on malware based on the malware scanner that you have. And obviously we didn&#8217;t disclose what we did there. We don&#8217;t want to make it easier for folks, but it&#8217;s pretty easy, to be honest, like 10 lines of quote maybe to do that. It&#8217;s not hard. So yeah, that&#8217;s the fundamental issue. The system that is potentially infected wants to monitor itself, and that doesn&#8217;t work. It has to be from somewhere higher up or someplace that is more privileged at the server level.</p>



<h3 class="wp-block-heading" id="h-plugins-that-have-firewalls-associated-built-into-the-plugin">Plugins that have firewalls associated built into the plugin</h3>



<p>So the firewall would be protection, not scanning. I mean, if you have hardware on your side, the firewall can be disabled in the very same manner. That&#8217;s also the, but at that point, you&#8217;re already infected. The firewall usually is there to prevent you from getting infected in the first place. There isn&#8217;t anything wrong in particular with plugin based firewalls. It&#8217;s more so that everything that you can do in a plugin with a firewall, you can do, for example, the Edge at CloudFlare or in the Nix firewall.</p>



<p><br />Yeah, just it&#8217;s heavy from a CIS admin perspective, especially in enterprise, right? We&#8217;re talking enterprise. So larger WooCommerce stores, larger sites, they need more PHP workers. They want their code to be more efficient so that the response time is faster and all those things. If every request has to be processed as a firewall request, it&#8217;s a lot of processing time dedicated to that. It&#8217;s not. Trivial in itself is a one serious reason to just not use super heavy security plugins like that is if they just do a lot and they put a lot of weight on your WordPress installation, which is a problem again for enterprise because they&#8217;re trying to be more performant, they&#8217;re trying to handle more sales, more everything, and you&#8217;re basically, it&#8217;s like having an ankle weight. You&#8217;re kind of dragging. Every request has this huge ankle weight that you&#8217;re dragging, and that serves not no purpose, but as we&#8217;re discussing the malware scanning doesn&#8217;t work. It&#8217;s more like security theater, right?</p>



<p><br />The malware scanning and some other things. Fundamentally, it&#8217;s impossible to perform that at the plugin level. And there are other things that are the same, but for example, the firewall, it is absolutely possible to write a secure firewall in a WebPress plugin. There&#8217;s nothing that makes it conceptually impossible, unlike the malware example. You can do that, whether the existing ones are secure, it&#8217;s a different topic, but it is theoretically possible. The thing is, it will not be performed because as Carl mentioned, at that point where the plugin based firewall runs, you already incur the majority of the cost of that request. You already went through the edge layer. Engine X ran, WordPress was booted, and then your firewall is hit. So it&#8217;s not performant. It&#8217;s possible to do it securely,</p>



<p><br />Or let&#8217;s go one step further to you&#8217;re trying to mitigate a DDoS. If your firewall&#8217;s, the actual PHP application, you ain&#8217;t mitigating anything, right? Your site&#8217;s blowing up either way. It&#8217;s all cool. You have a firewall, but you&#8217;re still getting hammered by hundreds of thousands of requests, your server&#8217;s not going to be able to handle it, and it&#8217;s not really designed for that either. You can do it on the same machine. I&#8217;ve done work with people that nonprofits where they can&#8217;t use American companies for security reasons, and so they can&#8217;t use CloudFlare or things like that. So you have to do a lot of the protection yourself at the machine level, but it&#8217;s not, you want those requests to be blocked. You can even overwhelm a Linux machine if you&#8217;re not careful, even with a DDoS. So that&#8217;s why it&#8217;s not efficient either, right? Part of the goal of a firewall is to prevent those DDoS attacks, and you basically are not doing that with a PV based firewall.</p>



<p><a href="https://dothewoo.io/security-from-the-basics-to-enterprise-with-calvin-alkan/">You can listen to the full episode here</a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:20;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:74:"Do The Woo Community: Headless WooCommerce: Pros, Cons, and When to Use It";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5911";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:75:"https://dothewoo.io/blog/headless-woocommerce-pros-cons-and-when-to-use-it/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:7873:"<p>Headless WooCommerce is a modern approach to ecommerce websites, where the frontend (the part that users see and interact with) is separated from the backend (the part that processes data and business logic).&nbsp;</p>



<p>This separation allows developers to create custom, high-performing stores and gives them more control over the user experience. APIs (Application Programming Interfaces) are the key to enabling communication between the frontend and backend in this headless architecture.</p>



<p>In traditional WooCommerce websites, the frontend and backend are tightly coupled, limiting flexibility and potentially impacting performance. With Headless WooCommerce, developers can harness the power of decoupled architecture to create lightning-fast websites that are more adaptable to change.</p>



<h2 class="wp-block-heading" id="h-how-headless-woocommerce-works"><strong>How Headless WooCommerce Works?</strong></h2>



<p><a href="https://bobwp.com/defining-headless-with-woocommerce-and-wordpress/">Headless WooCommerce</a> relies on a decoupled architecture, meaning that the frontend and backend operate independently from one another. This separation allows each layer to be developed and maintained independently, while still communicating effectively through APIs.&nbsp;</p>



<p>The use of <a href="https://developer.wordpress.org/rest-api/">REST API</a> or <a href="https://graphql.org">GraphQL</a> plays a crucial role in exchanging data between the two layers, enabling them to work together seamlessly.</p>



<p>When creating a custom frontend for Headless WooCommerce, developers can choose from various JavaScript frameworks such as <a href="https://react.dev/">React</a>, <a href="https://angular.io/">Angular</a>, or <a href="https://vuejs.org/">Vue</a>. These frameworks provide the tools needed to build interactive, high-performance user interfaces while capitalizing on WooCommerce&#8217;s robust backend infrastructure.</p>



<h2 class="wp-block-heading" id="h-benefits-of-headless-woocommerce"><strong>Benefits of Headless WooCommerce</strong></h2>



<p>There are several major advantages to implementing Headless WooCommerce, including:</p>



<ul class="wp-block-list">
<li><strong>Improved performance and website speed</strong>: Separating the frontend and backend allows for optimization of each layer, leading to faster load times and an overall better user experience.</li>



<li><strong>More freedom for frontend developers</strong>: With a decoupled architecture, frontend developers can build custom layouts, designs, and interactivity without worrying about conflicts or limitations from the backend.</li>



<li><strong>Better integration capabilities</strong>: APIs make it easier to integrate other services and applications into your ecommerce platform, streamlining business processes and customer interactions.</li>



<li><strong>Enhanced security</strong>: Separating the frontend and backend can create an additional layer of security, as potential vulnerabilities in one layer might not directly impact the other.</li>



<li><strong>Scalability</strong>: A headless setup supports the growth of your ecommerce business by allowing you to easily scale and adapt the frontend and backend independently.</li>
</ul>



<h2 class="wp-block-heading" id="h-drawbacks-of-headless-woocommerce"><strong>Drawbacks of Headless WooCommerce</strong></h2>



<p>Despite its advantages, there are potential disadvantages of opting for a Headless WooCommerce setup, such as:</p>



<ul class="wp-block-list">
<li><strong>Complexity in development and maintenance</strong>: Building and maintaining separate frontend and backend systems can require a higher level of technical knowledge and expertise, increasing the complexity of projects.</li>



<li><strong>Limited access to certain plugins and tools</strong>: Some <a href="https://www.thedotstore.com/woocommerce-plugins/">WooCommerce plugins and tools</a> might not be compatible with a headless setup, which may affect your choice of extensions and features.</li>



<li><strong>Cost factors related to development and hosting</strong>: Customizing and hosting separate systems may increase costs compared to traditional WooCommerce implementations.</li>



<li><strong>Steeper learning curve</strong>: Developers might need to learn new technologies, frameworks, or architectures to effectively work with Headless WooCommerce.</li>



<li><strong>Possibility of creating disjointed experiences</strong>: If the frontend and backend aren&#8217;t well-integrated, it can lead to dissonance or inconsistencies in the user experience.</li>
</ul>



<h2 class="wp-block-heading" id="h-when-to-use-headless-woocommerce"><strong>When to Use Headless WooCommerce?</strong></h2>



<p>Headless WooCommerce may not be suitable for all ecommerce stores, but it can yield significant benefits in specific situations. If your business is based on unique user experiences or needs custom interactivity that can&#8217;t be achieved with traditional themes, Headless WooCommerce could be the answer.</p>



<p>Businesses that require high scalability and flexibility are more likely to benefit from the separation of frontend and backend.&nbsp;</p>



<p>Also, those who need to integrate their stores with external systems, such as <a href="https://www.oracle.com/erp/what-is-erp/">ERP systems</a> or specialized CRM software, might find Headless WooCommerce more accommodating.</p>



<p>However, it&#8217;s important to remember that implementing Headless WooCommerce does require more development resources and skills. Be sure you have the team and budget to handle the increased complexity.</p>



<h2 class="wp-block-heading" id="h-alternatives-to-headless-woocommerce"><strong>Alternatives to Headless WooCommerce</strong></h2>



<p>Not all businesses are equipped or need to implement a headless approach. For those who find the concept excessive or unfit for their requirements, there are alternatives available.</p>



<p>Managed WordPress hosting solutions, for instance, provide an easier way for you to maintain your WooCommerce store. They handle technical aspects like security, backups, and updates, so you can focus on your business.&nbsp;</p>



<p>Additionally, if WooCommerce doesn&#8217;t meet your needs, there are plenty of other ecommerce platforms available. Shopify, Magento, and BigCommerce each have their own distinct advantages and could be worth considering. Though they might not offer the same degree of customization and flexibility as WooCommerce, they may fit your clients needs better.</p>



<h2 class="wp-block-heading" id="h-final-words"><strong>Final Words!</strong></h2>



<p>Headless WooCommerce presents ecommerce businesses with the chance to maximize the potential of their platforms, enabling them to create unique user experiences, optimize performance, and enhance security among others. However, the complexity of the architecture, a steeper learning curve, and potentially higher costs serve as potential challenges.</p>



<p>The decision to adopt this approach will heavily depend on your business type, resources, budget, and specific needs. Those who can meet the demands of a headless architecture can truly unlock powerful possibilities for their ecommerce store. As always, it&#8217;s vital to consider all alternatives to ensure finding the best fit for your ecommerce venture.</p>



<p>Remember, the aim is to provide the best experience for your customers, and the choice of platform should align with this objective.</p>



<div class="wp-block-kadence-column kadence-column5911_f4b5d1-72"><div class="kt-inside-inner-col">
<p class="has-theme-palette-5-background-color has-background has-medium-font-size">This is a guest post from the team at <a href="https://www.thedotstore.com/">Dotstore</a></p>
</div></div>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:21;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:104:"Do The Woo Community: 10 Tips on Why You Need to Do a Marketing Post Mortem with Your Black Friday Sales";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5842";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:108:"https://dothewoo.io/blog/10-tips-on-why-you-need-to-do-a-marketing-post-mortem-with-your-black-friday-sales/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:4064:"<p>In a podcast episode on Do the Woo. hosts Adam and Emma walked listeners through the importance of doing a marketing post-mortem after your Black Friday sales. Though you may feel Black Friday is done and gone, best to revisit this to be prepared for the next time you do a huge sale on your WordPress products or services.</p>



<p class="has-medium-font-size"><strong>1. Schedule a time as soon as possible.</strong></p>



<p>While it might be tempting to wait until the rush of orders and customer service inquiries subsides, conducting a post-mortem as soon as possible allows you to capture fresh insights while memories are still vivid. Aim for a time when things have settled but not too long after the event so that the data is still relevant.</p>



<p class="has-medium-font-size"><strong>2. Identify your goals and objectives.</strong></p>



<p>Before diving into the numbers, clearly define your goals for Black Friday. Were you aiming to increase sales, reach a specific customer segment, or simply boost brand awareness? Having clear objectives will help you assess whether you achieved them and identify areas for improvement.</p>



<p class="has-medium-font-size"><strong>3. Gather and analyze data from various channels.</strong></p>



<p>Don&#8217;t limit your analysis to just your website traffic and sales figures. Examine data from email marketing, social media, paid advertising campaigns, and other marketing channels to get a comprehensive overview of your performance across all fronts.</p>



<p class="has-medium-font-size"><strong>4. Evaluate the effectiveness of your marketing campaigns.</strong></p>



<p>Which marketing channels generated the most traffic and conversions? Which creative elements resonated best with your audience? Identify the campaigns that performed well and explore how you can replicate or enhance their strategies for future events.</p>



<p class="has-medium-font-size"><strong>5. Analyze product performance.</strong></p>



<p>Examine which products sold well and which ones fell short of expectations. Understanding why certain items were more popular than others can inform your product development, purchasing, and pricing decisions in the future.</p>



<p class="has-medium-font-size"><strong>6. Identify customer behavior trends.</strong></p>



<p>Analyze customer purchase patterns, browsing behavior, and engagement metrics to gain insights into their shopping habits and preferences. This information can guide your marketing efforts and product offerings in the long run.</p>



<p class="has-medium-font-size"><strong>7. Gather feedback from customers.</strong></p>



<p>Reach out to your customers via surveys, social media polls, or direct messages to gather their feedback on your Black Friday experience. Their insights can help you identify areas for improvement and enhance customer satisfaction.</p>



<p class="has-medium-font-size"><strong>8. Document your findings and action plans.</strong></p>



<p>Create a detailed report summarizing your key findings, action plans, and recommendations. Share this report with your team to ensure everyone is on the same page and can contribute to implementing the improvements.</p>



<p class="has-medium-font-size"><strong>9. Use the insights to inform your future marketing strategies.</strong></p>



<p>Don&#8217;t let the post-mortem be a one-time exercise. Integrate the insights you gained into your overall marketing strategy, including planning for future Black Friday and promotional events.</p>



<p class="has-medium-font-size"><strong>10. Continuously refine and improve.</strong></p>



<p>The goal of a marketing post-mortem is not just to evaluate past performance but also to identify areas for improvement. Use the insights gained to continuously refine and optimize your marketing strategies for future success.</p>



<p><a href="https://dothewoo.io/a-post-mortem-marketing-analysis-of-black-friday-aka-stuff-you-should-do/">You can listen to the full episode or read the transcript for the show here.</a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:22;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:80:"Do The Woo Community: How Much Woo Can One Cram in a Short Podcast with ChatGPT?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5572";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:83:"https://dothewoo.io/blog/how-much-woo-can-one-cram-in-a-short-podcast-with-chatgpt/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3526:"<p>A bit of fun today, or maybe not. I asked ChatGPT to <em>Give me a shorter script of a podcast where I mention WooCommerce or Woo, short for WooCommerce as many times as I can.&nbsp;</em>Well, if you know me, and my personality, I am a basically a mellow guy. So I took this one step further seeing that ChatGPT obviously doesn&#8217;t know me well and will deliver a monotone version of the results.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />



<p>[Intro Music]</p>



<p>Host: Welcome, Woo enthusiasts, to another exciting episode of WooWonderland, where we dive deep into the magical world of WooCommerce. I&#8217;m your host, [Your Name], and today&#8217;s episode is going to be an exhilarating journey through the enchanting landscape of Woo-commerce. Yes, we love saying Woo!</p>



<p>[Transition Music]</p>



<p>Host: Woo, woo, woo! Before we jump into the heart of today&#8217;s discussion, let&#8217;s take a moment to appreciate the incredible community that surrounds WooCommerce. Woo, you guys are amazing! Whether you&#8217;re a seasoned Woo expert or just starting your Woo journey, there&#8217;s always something new and exciting happening in the world of Woo.</p>



<p>[Woo Chanting]</p>



<p>Host: Now, let&#8217;s talk about the latest Woo updates because, you know, staying current with Woo-commerce is crucial for all you Woo enthusiasts out there. The Woo team has been working tirelessly to enhance the Woo experience, and guess what? The latest Woo update is nothing short of spectacular. Woo!</p>



<p>[Applause]</p>



<p>Host: Speaking of updates, have you ever wondered how other businesses are utilizing Woo-commerce to elevate their online presence? Well, wonder no more because we have some incredible Woo-commerce success stories lined up for you today. These stories showcase the versatility and power of Woo. Woo-hoo!</p>



<p>[Background Cheers]</p>



<p>Host: Now, let&#8217;s Woo our way into the realm of e-commerce trends. Woo-commerce is not just a platform; it&#8217;s a trendsetter! From headless commerce to mobile commerce, Woo-commerce is at the forefront of shaping the future of online businesses. Woo, it&#8217;s like the trendiest kid on the e-commerce block.</p>



<p>[Transition Music]</p>



<p>Host: And here&#8217;s a pro tip for all you Woo enthusiasts out there: if you want to optimize your Woo-commerce store for success, pay close attention. Speed up your Woo site, master the art of SEO, enhance the user experience — because a well-optimized Woo store is a happy Woo store. Woo-hoo!</p>



<p>[Background Cheers]</p>



<p>Host: Now, let&#8217;s take a moment to celebrate the Woo experts in our community. Being a Woo expert is like having a VIP pass to the coolest e-commerce party in town. If you&#8217;re not part of the Woo expert program, what are you waiting for? Join the Woo party and let the Woo-magic unfold!</p>



<p>[Transition Music]</p>



<p>Host: As we near the end of this Woo-tastic episode, I want to thank all our Woo fans for tuning in. Remember, whether you&#8217;re a Woo novice or a seasoned Woo master, there&#8217;s always something Woo-nderful to discover in the world of Woo-commerce.</p>



<p>[Closing Music]</p>



<p>Host: That&#8217;s a wrap for today&#8217;s WooWonderland episode. Until next time, keep woo-ing and stay enchanted by the magic of Woo-commerce. Woo you later!</p>



<p>[Music Fades Out]</p>



<p>Well, now you can see the reason why I shared this in text vs. audio. LOL</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:23;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:70:"Do The Woo Community: Defining Headless with WooCommerce and WordPress";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4761";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:74:"https://dothewoo.io/blog/defining-headless-with-woocommerce-and-wordpress/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2730:"<p>You have likely heard the term headless thrown around as it has encroached on the WordPress space. Personally, I have read several posts and even listened to some talks. I was kind of getting the concept, but let&#8217;s just say I couldn&#8217;t wrap my head around it. (No pun intended.)</p>



<p><strong><a href="https://dothewoo.io/headless-woocommerce-with-jacob-arriola/">That was until we had Jacob Arriola on the podcast.</a></strong> And it finally made sense to me.</p>



<h2 class="wp-block-heading">Headless is More Than the Legend of Sleepy Hollow</h2>



<p>I&#8217;ll give you the way I understand it. Right? There&#8217;s a lot of different interpretations. We take WordPress and <strong>WooCommerce</strong> as an example that is a monolithic application, meaning it&#8217;s responsible for a lot of things. It&#8217;s your CMS, right? Your admins, your shop owners log in and add content, you&#8217;ve got media library, it&#8217;s got products, it&#8217;s got orders, et cetera. But it&#8217;s also responsible for serving the front end, the public facing side of your application. The product catalog page, the single product page, the cart page, <strong><a href="https://jacobarriola.com/post/hosted-woocommerce-checkout-headless-application" target="_blank" rel="noreferrer noopener">checkout</a></strong>, so on and so forth. So it&#8217;s doing a lot of things.</p>



<p>And so when you talk about headless, the head really represents that view layer, that UI layer, that public facing layer. When we talk about what is headless, we kind of cut off the head or we decouple the UI, now WordPress, is no longer responsible for delivering the front end of the application. It&#8217;s only responsible for being the CMS, which it&#8217;s really, really good at, right? And then in the WooCommerce case, all the logic regarding ecommerce variations, orders, all that stuff, database facilitation, <strong><a href="https://jacobarriola.com/post/headless-woocommerce-stripe-checkout-graphql" target="_blank" rel="noreferrer noopener">payment gateways</a></strong>, things like that.</p>



<p>And so now you are now responsible for building UI in a different kind of context, whether that&#8217;s a different domain, a whole different framework, whatever the case may be, right? So we separate that out the head, the view layer, the UI, what&#8217;s publicly available.</p>



<h3 class="wp-block-heading" id="h-diving-into-headless">Diving into headless</h3>



<p>Now that clearly should give you a better idea if you had been confused before. Of course that is only the tip of the iceberg and you may want to listen to the podcast as Jacob takes even deeper into the world of headless and WoCommerce.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:24;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:54:"Do The Woo Community: Why Do They Call it Black Friday";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5399";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:58:"https://dothewoo.io/blog/why-do-they-call-it-black-friday/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2420:"<p>In all the hoopla around Black Friday, some people think they know why it&#8217;s called such. Or maybe they don&#8217;t. History is fascinating, and podcast host Adam Weeks gives us the story behind it.</p>



<h2 class="wp-block-heading" id="h-black-friday-sounds-bad">Black Friday sounds bad</h2>



<p>So Black Friday has a long history that has nothing to do with shopping. There was the term, black Friday was used in some bad things such as stock market crashes such as the plague, different issues. There was the day after Thanksgiving, people would often call in sick because they just wanted to take that Friday off as well. In modern history as a marketing term started about in the eighties and the notion was that essentially Black Friday was the day that retail stores actually started making a profit. </p>



<p>So if you think back to your classes of finance or doing the books, when you do not make money, when you are losing money, it is red. When you are making money, it is black. So hence Black Friday, which is mostly true. It&#8217;s a little bit of a folklore of how true that is and I,m sure it is different for different retail outlets, but essentially that&#8217;s the idea is that this is the season when people start to make money.</p>



<h2 class="wp-block-heading" id="h-big-friday-didn-t-quite-work">Big Friday didn&#8217;t quite work</h2>



<p>It was kind of a marketing thing. They started out wanting to call it Big Friday, but Big Friday didn&#8217;t stick and Black Friday is what we are left with and because of its success, we are now also adding Cyber Monday. Do you know why they call it Cyber Monday? Back in the day, people had slow internet connections at home. At home they would have something called a modem that would make, and then when someone would pick up the phone, you&#8217;d get kicked off of the internet. So surfing on the internet was stupid for many people at home. And what they remembered is that my employer pays a lot of money for a really good internet connection at work. So when I get to work on Monday, that&#8217;s when I&#8217;m going to start shopping.</p>



<p>If you would like to also hear some tips around selling on Black Friday, like which works better? Percentage off or a dollar amount off? Curious, <strong><a href="https://dothewoo.io/woocommerce-wordpress-sales-black-friday-2023/">check out the full podcast here</a></strong>.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:25;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:58:"Do The Woo Community: Building Community Without the Noise";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4750";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:62:"https://dothewoo.io/blog/building-community-without-the-noise/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:8328:"<p>When I first launched this site Do the Woo, I had written a post about this. I wanted to pull a bit from that before I bring you to-date.</p>



<h2 class="wp-block-heading" id="h-my-first-thoughts-on-community-and-noise">My first thoughts on community and noise</h2>



<p><strong>Dated October 20, 2020</strong></p>



<p>Tomorrow comes the official launch of this new site. And let me tell you, it’s been an amazing journey of learning and understanding myself as well as the audience I will be speaking to.</p>



<p>One interesting aspect of this is the main goal, connecting the Woo builder community. I talked about this on a previous post, but I would like to dive into the concept of connecting. And conversation.</p>



<p><strong>I was asked about  groups for Do the Woo</strong></p>



<p>What brought the idea of Facebook groups to mind was something that happened as I have been chatting with various people about my new site. When I talk about connections, conversation and community, a few times I was asked,</p>



<p>Are you creating a Slack Channel? Starting a Facebook group? Perhaps a forum? Where are you growing your community and letting them have a conversation?</p>



<p>When we go into or lurk in community chats, whether it’s a Facebook group, regular chatter on any social platform or even Slack, often we end up in the middle of a massive amount of noise. There is a lot going on. Conversations going left and right. Sometimes with a bit of anxiety, bitterness, and yes, anger.</p>



<p>Now I’m not saying that nothing good comes out of these conversations. But that isn’t the only way to connect and grow a community.</p>



<p>It can start with this, the art of listening. Remember when that was part of connecting? Taking the time to listen to someone else share their insights and perspectives. Getting a better understanding of that person, and often, the community they are representing. In fact, get three people together for a good conversation and I can guarantee that you will get a lot more out of it vs. endless streams and threads of online chatter.</p>



<p>Let’s take it a step further, though: personal connection. Learning about someone and then reaching out to them. Or perhaps, even having a connector that will help to introduce you to others in the community.</p>



<p>Yes, that’s it. I am the connector.</p>



<p>Whether it’s via a podcast conversation or a post interview, I am connecting you to a new face. Or it might even be me connecting you personally with someone else.</p>



<p>I get enough of that noise, or what you might consider chatter amongst dozens of people via social and other platforms. And yes, I enjoy that. But with Do the Woo, I am cutting through that noise while bringing the Woo builder community together.</p>



<p>So in the end, when I do conversations, they are one-on-one. A Zoom chat. A DM on Slack. Email and a variety of other ways. The point is, again, no matter how or where you do it, listen.</p>



<h2 class="wp-block-heading" id="h-now-it-s-today">Now it&#8217;s today</h2>



<p>So I was hoping as you read that you hung onto the fact that I wrote this over three years ago.</p>



<p>Since then, it has since resonated with me and, to be honest, I think it has always been a part of how I have built my own communities. The fact is we all do it in some way. For Woo builders, while keeping it on the business side of things, it may be a community of customers or clients. It may also be a community within a business you work for, or perhaps, colleagues of yours.</p>



<p>You may also build communities around you brand or business on your site, on social, on Slack, you name it.</p>



<p>There are community experts out there that will give you advice. There are also social media consultants that will do the same, specifically for social communities. The thing is that one size doesn&#8217;t fit all. And often that is what you will discover over and over when seeking advice on building your own community.</p>



<p>I have been building community long before I got into the WordPress space in 2006. With our other business, there were ways that we built our community, and some of this was long before we did it online. I don&#8217;t proclaim to be an expert on community building, but I can share my own experiences that have worked for me. No promises here that I will deliver the perfect piece of advice for your needs, but I am hoping this will give you a bit of a different perspective on community building and something to ponder on.</p>



<h3 class="wp-block-heading" id="h-a-community-does-not-need-a-bunch-of-noise">A community does not need a bunch of noise</h3>



<p>Now before I get into this part, understand that this is how it works for me, and in these last few years with Do the Woo, it has proven right for me. And by no means am I saying it&#8217;s the right way, or the only way.</p>



<p>I just feel that a lot of people never think about other options when building community. They tend to &#8220;jump on the bandwagon&#8221; of <em>engagement</em> and <em>active conversation</em> as the only way to build all communities.</p>



<h3 class="wp-block-heading" id="h-engage-or-die">Engage, or die</h3>



<p>Community and social media experts say you must engage. Or else why do it? Your community will not thrive without this engagement. It often is literally rammed down your throat. At the same time, engagement isn&#8217;t always clearly defined, and seen as this constant need to reply, comment and add your own opinion, advice or simply be part of the conversation, no matter what.</p>



<p>In fact, I have seen social media experts take &#8220;engagement&#8221; to a new and disturbing level. They constantly drop into conversations with replies like &#8220;nice&#8221;, &#8220;that&#8217;s great&#8221;, &#8220;cool&#8221; and &#8220;yeah&#8221;. If that is considered engagement, well, count me out. In fact, shouldn&#8217;t engagement also mean bringing value to a conversation. Not simple, meaningless replies that help you as they build up your metrics in your social media engagements.</p>



<h3 class="wp-block-heading" id="h-everyone-has-an-opinion">Everyone has an opinion</h3>



<p>This is the beauty of the human race. We all have an opinion and can freely express it. But on the other hand, at times, it&#8217;s nothing but added noise. How often do you see a thread of a conversation and it appears that most of the comments are left by people who never read what others have said. And alarmingly, more people appear to never have read the original comment.</p>



<p>As a result, it comes across as being all about &#8220;you&#8221;. You and what your opinion. It&#8217;s like a freaking room of people just shouting out what they are thinking, and ignoring everyone else. Nothing gets resolved and more times than not, it can turn sideways and end up being a never-ending debate or argument, instead of a discussion.</p>



<p>Now with both engagement and conversations, it&#8217;s not cut and dry. And neither of them are something that you should consider totally dismissing. In fact, depending on the goal of your own community, you may just ignore the advice I have given you so far.</p>



<p>With that all said, I simply bring these up to give you another thought to ponder on as you build your own community.</p>



<h2 class="wp-block-heading" id="h-where-is-this-all-going">Where is this all going</h2>



<p>This has turned into quite the long post and if you are still with me, I&#8217;m amazed. But hey, it also means you are listening, or perhaps, reading.</p>



<p>Do the Woo now has 14 co-hosts and more coming on board. On top of that I am constantly having people come in and host their own show, more of a one-off opportunity. And who knows what is next.</p>



<p>The fact is that each time you hear a show on Do the Woo, and you don&#8217;t hear me, well, that&#8217;s because I was listening. Behind the scenes, taking notes, and enjoying the conversations. Sure there is what you might consider noise in our community, but it&#8217;s softer, more viable and easy to focus on. There is a time and place for lots of noise in many communities, and that is where it will thrive and stay.  But for now, I&#8217;m in my happy place.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:26;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:67:"Do The Woo Community: The Perfect Marriage of Content and Community";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5385";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:71:"https://dothewoo.io/blog/the-perfect-marriage-of-content-and-community/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2303:"<p>I typically don&#8217;t spend a lot of time in the past, but every once in awhile I become reflective. As I move into the next phase here at Do the Woo, well, that is when it happens.</p>



<h2 class="wp-block-heading" id="h-content-and-community-a-combo-that-hit-me-hard">Content and Community, a combo that hit me hard</h2>



<p>If you have been following my journey, you know that, since diving into WordPress 16 years ago, community and content have played a key role in what I do.</p>



<p>But when I set this site aside, BobWP in October of 2020 and <a href="https://dothewoo.io/do-the-woo-is-live-connecting-the-woocommerce-builder-community/">turned my focus on Do the Woo</a>, it was a transition that grew not only from the previous months of 2020, but all the years before that. </p>



<h3 class="wp-block-heading" id="h-an-interesting-thing-happened-back-in-2020">An interesting thing happened back in 2020.</h3>



<p>It can best be described as two-pronged: <em>community and content.</em></p>



<p>As we all know, in-person connections went down the toilet during COVID. Although I had not been traveling as much over the years prior to COVID, still, I found myself reaching out to more people online. More one-to-one conversations. More digital meetups. More forms of smaller online events. But, to be honest, I probably connected more with the community that than I have in any of the previous years in the space.</p>



<p>During that same year I found myself burning out on content creation around blog post tutorials. I have done these for years and I just couldn&#8217;t poke one more out at the keyboard.</p>



<p>So I decided to focus on more community-focused content, such as my podcasts and virtual meetings. It became a natural marriage of content and community.</p>



<h3 class="wp-block-heading" id="h-between-now-and-then">Between now and then</h3>



<p>So on reflection, this was one of the best moves I have made in my WordPress career. I continued on building the community at Do the Woo. Online connections grew, and then when IRL events started back up, well, they blossomed. That tie between content and commiunity have grown to be such a huge part of Do the Woo, and everything I do these days. And now on to 2024, the biggest year yet for Do the Woo.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:27;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:86:"Do The Woo Community: Reflections on the First WordPress State of the Word in NYC 2021";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5150";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:90:"https://dothewoo.io/blog/reflections-on-the-first-wordpress-state-of-the-word-in-nyc-2021/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:19806:"<p>Now I&#8217;m not talking about the State of the Word&#8217;s that we hear from Matt at WordCamps. I am talking about the first one that was a stand-alone event and how I not only was able to attend, but I had quite the experience on the train. </p>



<p>Also, I am moving over some content from my other site Do the Woo to here as we will no longer have text posts over there. Only podcast episodes. So as a result I am going to make this quite the post by adding the original posts from Do the Woo and linking back to some so I have this experience archived somewhere. </p>



<p>So let me take you back to December 2021.</p>



<h2 class="wp-block-heading" id="h-follow-do-the-woo-to-the-state-of-the-word-2021">Follow Do the Woo to the State of the Word 2021</h2>



<p><em>published December 6, 2021</em></p>



<p>Last week on the podcast I announced the cross-country journey I am taking to attend the <a href="https://wordpress.org/news/2021/11/state-of-the-word-2021/" target="_blank" rel="noreferrer noopener"><strong>State of the Word in New York City</strong></a>. As we get closer to the date, the reality of this 8-day adventure is drawing nearer.</p>



<h2 class="wp-block-heading">Join Me For the Trip</h2>



<p>Let&#8217;s get one thing straight off. This is not about a train trip where I kick back and enjoy the scenery along the way. Well, okay, I&#8217;m sure I&#8217;ll enjoy it, but this is more about bringing together the community through my ears and eyes. As much as as wish each one of you were on this train, although that is physically impossible, this is my chance to bring a different perspective on this years State of the Word from Matt Mullenweg.</p>



<h3 class="wp-block-heading">Sights, Sounds and Experiences</h3>



<p><strong><a href="https://dothewoo.io/do-the-woo-is-heading-to-the-wordpress-state-of-the-word-2021/">In this podcast I shared how this all came about</a>.</strong> And moving forward, it is almost impossible to tell you everything that will take place. But I can promise you podcasts, videos and posts with insights of the State of the Word. Plus pictures of community we meet along the way and in New York City. And I can&#8217;t do this without some snippets of the actual journey across the US. The details are not here now, but will transpire over the duration of the trip.</p>



<h3 class="wp-block-heading">How to Keep Up It All</h3>



<p>There are two perfect ways to follow along on this adventure.</p>



<ol class="wp-block-list">
<li><a href="https://dothewoo.io/sotwevent/"><strong>Bookmark our special landing</strong></a> where you will find it all</li>



<li>Follow the <a href="https://twitter.com/hashtag/WooTrainClan" target="_blank" rel="noreferrer noopener"><strong>hashtag #WooTrainClan on Twitter</strong></a></li>
</ol>



<p>If you are subscribed to the Do the Woo podcast, you will at least catch all of the conversations and updates done via our episodes, but trust me, there will be a lot more than that.</p>



<p>However you choose, I am hoping to bring to you the first ever unique event centered around the <strong>WordPress State of the Word</strong>.</p>



<h2 class="wp-block-heading" id="h-thanks-to-these-sponsors-for-sending-do-the-woo-to-the-state-of-the-word">Thanks to These Sponsors for Sending Do the Woo to the State of the Word</h2>



<p><em>published December 7, 2021</em></p>



<p><strong>The WordPress and WooCommerce community never ceases to amaze me.</strong></p>



<p>When I came up with the idea of this 8-day event wrapped the State of the Word NYC, I knew it could be big. At the same time it was nearing the end of the year and it&#8217;s not the best time to approach companies about sponsorships. In fact, when your goal is to get things solidified within a week, that is another thing.</p>



<p>But thanks to four incredible sponsors, <a href="https://poststatus.com" target="_blank" rel="noreferrer noopener"><strong>Post Status</strong></a>, <a href="https://www.godaddy.com/en-ph/pro/hub-dashboard" target="_blank" rel="noreferrer noopener"><strong>GoDaddy Pro</strong></a>, <a href="https://www.cloudways.com/en/woocommerce-hosting.php?utm_source=dothewoo&utm_medium=banner&utm_campaign=sotwwoo&utm_id=sotw"><strong>Cloudways</strong></a> and <a href="https://mindsize.com"><strong>Mindsize</strong></a> who stepped up to the plate, the Do the Woo adventure is happening.</p>



<p>So please visit their sites, or give them a shout out on Twitter. Because when it comes to WordPress, and yes, WooCommerce, it&#8217;s all about community.</p>



<h2 class="wp-block-heading" id="h-why-do-the-woo-is-talking-about-the-state-of-the-word">Why Do the Woo is Talking About the State of the Word</h2>



<p><em>published December 10, 2021</em></p>



<p>Over the next week or so, the content here on Do the Woo will be primarily focused on the large WordPress community and the upcoming State of the Word.&nbsp; Likely WooCommerce will poke up here and there, but you will notice an obvious wider perspective on all of the content during this time through Dec. 18th.</p>



<h2 class="wp-block-heading">Woo and WordPress, It&#8217;s All Good</h2>



<p>The first obvious reason is apparently the fact that I have created this trip/event around State of the Word.</p>



<p>But the second reason should also be obvious and it&#8217;s something I talk about a lot here. It&#8217;s the simple fact that WooCommerce sits on top of WordPress. Right? Just about everything that happens with WordPress affects WooCommerce builders in one way or another, ultimately affecting the end user or client.</p>



<p>Again, as I have said time and time again, if you build with Woo, you must keep on top of WordPress.</p>



<h3 class="wp-block-heading">And There&#8217;s the Community</h3>



<p>I have been hanging in the WordPress community for 15 years. During that time I have met incredible people and yes, started doing the Woo. With a history like mine, it&#8217;s easy to build event around the bigger ecosystem. Now I will admit that this is not a WordCamp I am going to and I won&#8217;t see as many people as I would have. But the times are weird and we are all doing what we can. But it will be able to share this experience with those online as well as those I get to see in person, both on the way to the State of the Word and during it.</p>



<p>The community will also hear reflections of Matt Mullenwegs talk from community members and myself on the return home.</p>



<p>So yes, I do the WordPress and I Do the Woo.</p>



<h2 class="wp-block-heading" id="h-an-eat-and-run-with-chicago-wordpress-peeps-on-the-way-to-state-of-the-word">An Eat and Run with Chicago WordPress Peeps on the Way to State of the Word</h2>



<p><em>published December 13, 2021</em></p>



<p><em><strong>Best laid plans of mice and men</strong></em></p>



<p>If you listen to this podcast (link coming soon), you will hear the story of how <a href="https://twitter.com/mpmike"><strong>Mike Demo</strong></a> from <a href="https://www.codeable.io"><strong>Codeable</strong></a> made his plans to jump on the train (not literally) for the leg from St. Paul to Chicago. This transpired into a dinner for some Chicago WordPress peeps. Long story short, plans where made at the Hard Rock Cafe in downtown Chicago and invites were sent out.</p>



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/11/IMG_0521.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-5486" />



<p>Then if you listen to this <a href="https://dothewoo.io/serendipity-a-chat-with-susan-ramsey/"><strong>podcast</strong></a>, you will hear how I ended up running into Susan Ramsey, longtime WordPresser and friend, from Fort Worth, Texas. Yes, and she joined the dinner.</p>



<h3 class="wp-block-heading">Chicago WordPress Rules</h3>



<p>It was so cool for both Mike and I to have dinner with <strong><a href="https://twitter.com/bgardner">Brian Gardner</a>, <a href="https://twitter.com/onehappystudio">Susan Ramsey</a>, <a href="https://twitter.com/sds52">Steve Stern</a>, <a href="https://twitter.com/beckyddesign">Becky Davis</a></strong>, <strong><a href="https://twitter.com/KKoppenhaver">Keanan Koppenhaver</a>, <a href="https://twitter.com/zstepek">Zach Stepe</a>k </strong>and<strong><a href="https://twitter.com/RobertJacobi"> Robert Jacobi</a>.</strong></p>



<p>Even from my perspective it was an interesting group relationship-wise. I have known Becky and Brian from way back at Chicago WordCamp, 2011 or thereabouts. Susan has always been on my radar with her past activities in the Genesis community and, of course, my co-hosts of this podcast, Zach and Robert. But it was also very cool to meet two new faces, Steve and Keanan. Because of the limited time and where I was sitting I got to know Steve a bit better, but hoping I will have the chance with Keanan in the future.</p>



<h3 class="wp-block-heading">Trains Will Run Late</h3>



<p>Yes, we learned how trains, especially at this distance, can and will run late. In fact two hours late. As Mike and I had done a podcast on the train and hung out and just chatted, as we grew closer, Mike would frantically check the updates as minutes were slowly being added to the delay. But, hey are we going to let what came as a 2 hour late arrival spoil the party. No way.</p>



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/11/IMG_0515.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-5488" />



<p>Robert Jacobi made he was there to greet everyone. When we got off the train, Mike took off to grab a cab while Susan and I looked for the place that would hold my bags. She was damn good at helping me find the right place.</p>



<p>Mike did make it, gave the cab drive a $20 bill for a $7 fare, and started the party going. We followed and soon were enjoying appetizers and conversation.</p>



<h3 class="wp-block-heading">The Best Part</h3>



<p>Sure, I arrived around 7 and by 8:00 was in the Hard Rock shop grabbing a gift for Judy. Of course I was behind Mike who was stocking up on his Hard Rock findings. As I made my way back to the train station, looking at the photo of the group, I could do nothing but smile, thinking about how much fun everyone seemed to be having, catching up IRL, laughing, telling stories. Seeing each other for the first time in awhile.</p>



<p>It was a joy to see and made me think about this amazing community we have in WordPress.</p>



<p>So again, thanks to <a href="https://www.codeable.io"><strong>Mike and Codeable</strong></a> for helping bring an amazing highlight to my trip of the #WooTrainClan</p>



<h2 class="wp-block-heading" id="h-the-podcasts-on-the-trip">The Podcasts on the Trip</h2>



<p><em>podcasts published from November 30, 2021 &#8211; December 22, 2021</em></p>



<p>I ended up doing podcasts before I left, on the train, at the hotel and a few other places. Here are the links to those. One of the train podcasts was completely by luck. So happens a WordPresser I know was on the same train car. Amazing!</p>



<p><a href="https://dothewoo.io/do-the-woo-is-heading-to-the-wordpress-state-of-the-word-2021/"><strong>Do the Woo is Heading to the WordPress State of the Word 2021</strong></a></p>



<p><strong><a href="https://dothewoo.io/just-a-quick-note-on-the-do-the-woo-trip-to-nyc/">Just a Quick Note on the Do the Woo Trip to NYC</a></strong></p>



<p><strong><a href="https://dothewoo.io/a-community-chat-with-cami-macnamara-in-seattle/">A WordPress Community Chat with Cami MacNamara in Seattle</a></strong></p>



<p><strong><a href="https://dothewoo.io/thinking-of-my-sponsors-while-traveling-through-montana/">Thinking of My Sponsors While Traveling Through Montana to State of the Word</a></strong></p>



<p><strong><a href="https://dothewoo.io/serendipity-a-chat-with-susan-ramsey/">WordPress Serendipity: A Chat with Susan Ramsey</a></strong></p>



<p><strong><a href="https://dothewoo.io/random-thoughts-on-the-train/">Random Thoughts on the Train Traveling to State of the Word in NYC</a></strong></p>



<p><strong><a href="https://dothewoo.io/mike-demo-riding-the-woo-train/">Mike Demo Riding the Woo Train</a></strong></p>



<p><strong><a href="https://dothewoo.io/pre-state-of-the-word-2021-with-adam-warner/">Adam Warner Talks About the Upcoming State of the Word</a></strong></p>



<p><strong><a href="https://dothewoo.io/pre-state-of-the-word-2021-with-daniel-schutzsmith/">Daniel Schutzsmith Shares Thoughts on the Upcoming State of the Word</a></strong></p>



<p><strong><a href="https://dothewoo.io/pre-state-of-the-word-2021-with-cory-miller/">Cory Miller from Post Status on Community and State of the Word</a></strong></p>



<p><strong><a href="https://dothewoo.io/post-state-of-the-word-topher-cate/">Topher and Cate DeRosia Talk HeroPress and the State of the Word</a></strong></p>



<p><strong><a href="https://dothewoo.io/state-of-the-word-mark-westward/">Thoughts on the State of the Word from Mark Westguard</a></strong></p>



<p><strong><a href="https://dothewoo.io/the-beginning-of-the-end-wootrainclan/">The Beginning of the End, State of the Word and the WooTrainClan</a></strong></p>



<p><strong><a href="https://dothewoo.io/matt-mullenweg-on-woocommerce-at-the-state-of-the-word-2021/">Matt Mullenweg on WooCommerce at the State of the Word 2021</a></strong></p>



<p><strong><a href="https://dothewoo.io/last-thoughts-on-the-state-of-the-word-from-the-community/">Last Thoughts on the State of the Word from the Community</a></strong></p>



<p>And before I left NYC and caught that train home, had the time to grab a nice lunch out with Bud Kraus, Robbie Adair and Cate and Topher Derosia</p>



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/11/IMG_0648.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-5518" />



<h2 class="wp-block-heading" id="h-oh-and-then-there-was-state-of-the-word-2022-in-nyc">Oh, and Then There Was State of the Word 2022 in NYC</h2>



<p>Of course, when it came around the next year, I opted to do this again but plane instead of train and no podcasting.</p>



<h3 class="wp-block-heading" id="h-do-the-woo-is-headed-to-the-state-of-the-word-nyc-again">Do the Woo is Headed to the State of the Word, NYC, Again</h3>



<p>It&#8217;s that time of the year, or at least for the second year in a row. <strong>Matt Mullenweg will be giving the State of the Word again in New York City</strong>. And yes, once again I will be making the trek across country to attend.</p>



<h4 class="wp-block-heading">What is and what was</h4>



<p>You may or may not recall that last year, due to a misunderstanding with flying and ID&#8217;s required, I ended up taking a roundtrip adventure on a train to NYC. In fact I have <strong>several posts here that not only talk about the adventure, but also podcasts that were done along the way as well at in NYC</strong>. I don&#8217;t need to go into the details again, but let&#8217;s just say I have opted for a flight this time. <img src="https://s.w.org/images/core/emoji/15.0.3/72x72/1f642.png" alt="🙂" class="wp-smiley" /></p>



<h4 class="wp-block-heading">Time for connection, reflection and optimism</h4>



<p>So you may be asking why I used the resources to fly six hours one way for a three hour event. Well, first I feel I need to be there to represent Do the Woo. And I am able to do this because of the <strong>support of our Pod Friends</strong>.</p>



<p>But it also is perfect timing for the end of the year.</p>



<p><strong>Connection</strong> &#8211; this goes without saying. Although a small crowd, maximum of 50 people, I always look forward to connecting with my WordPress friends. In fact, sometimes smaller is better.</p>



<p><strong>Reflection</strong> &#8211; when Matt reviews the year, for some it may seem to be only on the surface. But post-state of the word gives me time to think about what he has said. What it means to the community. And what it means for our efforts here at Do the Woo. For me personally, it has more meaning and goes deeper when I experience it in person. Plus it gives me something to think about on the flight home.</p>



<p><strong>Optimism</strong> &#8211; I am by nature optimistic. And though there can be skepticism, doubts or even drama for others, each year always brings me optimism in the future of the project.&nbsp; Which lends to the whole experience that I have before, during and after the State of the Word.</p>



<p>I do admit I am lucky that I can attend. And yes, again I have my sponsors to thank for that. Also, there is a part of me that hopes the SOTW could be worked to be given at all of the flagship WordCamps, as it had been done with WordCampUS before. But knowing that it plays on the end-of-the-year, maybe I am too optimistic there.</p>



<p>If you are one of the few that are able to attend, and we haven&#8217;t talked about meeting up yet, let me know. NYC, here we come!</p>



<h4 class="wp-block-heading" id="h-a-state-of-the-word-dinner-with-some-woo">A State of the Word Dinner with Some Woo</h4>



<p>As you likely know from earlier posts and podcasts, I was able to attend the State of the Word this year in New York City. All because of our Pod Friends.</p>



<h4 class="wp-block-heading">When a community comes together</h4>



<p>Since I would be there on the night before the event, <a href="https://meetmichelle.online/"><strong>Michelle Frechette</strong> </a>and I started a conversation with others who were attending. &#8220;How about getting together for dinner?&#8221; Of course, as with any WordPress event, large or small, you will find those interested, both old and new friends. And the fact that the hotel we both were staying at had this very convenient restaurant and bar, well, it was an easy decision.</p>



<p>Except when you call to make a reservation, get a failed call notice, and learn from the hotel that the restaurant is closed.</p>



<p>This led into more conversations with those attended, and those not. Apparently with the size of most restaurants in NYC being small and, to add to that, the holidays, well, finding a reservation for 10-11 people turned into a challenge. The fact that I had left this to only a few days before the dinner didn&#8217;t help.</p>



<h4 class="wp-block-heading">It takes a community</h4>



<p>We are a hearty group and don&#8217;t give up easy. Along came superhero <a href="https://nevharris.com/"><strong>Nev Harris</strong></a> suggesting he calls the American Express concierge to help and recommend some restaurants was a game saver. And although what we found was an outdoor heated patio, with temperatures in the low 30&#8217;s F, we couldn&#8217;t be picky. Luck was on the side of this WordPress group and we felt we were treated to a semi-private room where good food, drinks and conversation took the stage.</p>



<img width="768" height="1024" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/11/51C33347-33A0-4015-A2D4-199FB6D0B253_1_105_c.jpeg?resize=768%2C1024&ssl=1" alt="" class="wp-image-5492" />



<p>Of course, once you have had a terrific Italian dinner there is no better place to extend the holiday cheer than for a few of us to visit Rockefeller Center.</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/11/IMG_1504-1024x768.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-5491" />



<h2 class="wp-block-heading" id="h-state-of-the-word-2023">State of the Word 2023</h2>



<p>Which brings me right back to where we are. Will I be attending SOTW at the end of this year? You just never know, but once I get started&#8230;.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:28;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:66:"Do The Woo Community: Partnership &gt; First Win &gt;Talk About It";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4971";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:61:"https://dothewoo.io/blog/partnership-first-win-talk-about-it/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:4483:"<p>A large part of what we do over on Do the Woo is help builders with product growth. Now I am no expert in the field, but by osmosis, through our partners, our podcast guests, and yes, our show&#8217;s co-hosts, there is a wealth of knowledge that I facilitate and bring to the table.</p>



<h2 class="wp-block-heading" id="h-partnerships-are-a-big-thing">Partnerships are a big thing</h2>



<p>Since I have been in business, even before WordPress, I valued every partnership I grew. And when it comes to partnerships and product growth, a lot of us hear tips and insights that are helpful, but seldom do they take a twist on things. That is what I am always looking for.</p>



<p>My friend and colleague, <strong>Jonathan Wold</strong>, is instrumental in helping me get Do the Woo where it is at today. I could go on and on about Jonathan, but another trait I really value from him is his unique and powerful insights that he brings to the Woo and WordPress ecosystem. And recently I was revisiting a post from last year about the challenges founders face with product businesses being undervalued in the WordPress ecosystem, my ears perked up. It&#8217;s titled, <a href="https://jonathanwold.com/using-the-loop-to-grow-a-wordpress-product-company/"><strong>Using the Loop To Grow a WordPress Product Company.</strong></a></p>



<p>The post resonated with me initially as it applies to my own partnerships and how I can help my partners get the most out of it.</p>



<p>I really felt Jonathan hit the nail on the head. With as many of these product companies who are struggling with growth, they can take his thoughts and actually step back with an approach that is more refined and strategic.</p>



<p>Now I don&#8217;t want to give away the whole post, but I wanted to tease you with these three elements of what he calls the &#8220;loop&#8221;.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />



<h3 class="wp-block-heading" id="h-from-jonathan-s-blog">From Jonathan&#8217;s blog</h3>



<p>Here is a small part of the post:</p>



<h4 class="wp-block-heading" id="h-partnerships">Partnerships</h4>



<p>Our ecosystem is warming up to the idea of growing through strategic partnerships. I spoke about it at WordCamp Europe and published a framework for strategic partnerships that’s served as a starting point for founders.</p>



<p>Within the context of our growth strategy, the idea is that you start with a partnership. Identify another business within the WordPress ecosystem aligned with the audience you’re serving and the problem you’re focused on solving and form a partnership.</p>



<p>Early on, you can’t know whether a partnership will work out or to what extent. Accordingly, it’s critical to focus on your..</p>



<h4 class="wp-block-heading" id="h-first-win">First Win</h4>



<p>Work with your new partner to identify a first win. Given our emphasis on customer centricity, the ideal first win is going to be helping a mutual customer succeed.</p>



<p>This is where I often see partnerships go wrong. They “partner up”, and wait around for wins to happen. Stay focused on the partnership until you have a win that has all involved succeeding.</p>



<p>A first win is also a great way to gauge the quality of the partnership and decide how much further each of you are willing to invest.</p>



<h4 class="wp-block-heading" id="h-talk-about-it">Talk About It</h4>



<p>Take the win and keep the customer in focus; it’s about them, not you. With the customer’s blessing, tell the story. Work with your partner to share the mutual win within your spheres of influence.</p>



<p>Talking about the win and keeping the customer in focus gives you an opportunity to both anchor and continuously refine your positioning.</p>



<hr class="wp-block-separator has-alpha-channel-opacity" />



<h3 class="wp-block-heading" id="h-the-loop">The Loop</h3>



<p>Of course the loop is the part that is as simple as this, <em>rinse and repeat</em>.</p>



<p>Now, as I said before, this was just a teaser as there is a lot more to the post that will be helpful to any product company looking to grow, whether it&#8217;s a product for WooCommerce or the bigger WordPress ecosystem. He goes more into his thoughts around this strategy including some solid guidance. <strong><a href="https://jonathanwold.com/using-the-loop-to-grow-a-wordpress-product-company/">Check out Jonathan&#8217;s post here</a>.&nbsp;</strong></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:29;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:74:"Do The Woo Community: Finding Team Members to Fit Your Company’s Culture";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4954";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:75:"https://dothewoo.io/blog/finding-team-members-to-fit-your-companys-culture/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3141:"<p>In a podcast with <a href="https://dothewoo.io/building-an-agency-team-and-culture-for-success/"><strong>Marius Vetrici from WPRider, we dove into his agencies culture</strong></a>. Host Ronald Gijsel asked him, &#8220;How do you find out if somebody is the right fit into your culture? Is that something that you are very conscious on when you&#8217;re recruiting somebody?&#8221;</p>



<h2 class="wp-block-heading" id="h-recruitment-into-a-culture-of-values">Recruitment into a culture of values</h2>



<p>Between 2003 and 2013, I had another software company, and there we failed with five different products and made all the mistakes that you can do. That was a product company. So that&#8217;s why this time when we are approaching the new product, we did some research, we looked at positioning and the market and the needs that customers value.</p>



<p>Now coming back to the recruitment, we start by trying to attract the right people. WPRiders was just starting up when it was founded as a company. I wrote down the values that I would ideally have that would run our company. These were not only just some words but an explanation of values, what was my understanding of those values at that time, and how does somebody objectively know if a person lives up to the values or not?</p>



<p>When we started hiring people, I would just add those values into the job ad because that would communicate to certain people that, hey, these guys are like this, this is their values. And throughout the years we had people telling us that they had created the resume just to apply to your job. I have never had to apply to a job, but something clicked and I wanted to just meet you guys. So this is the effect that you are getting when you are consciously sending those messages, almost like a subliminal message on a certain wavelength. And then during the interview there are questions designed to discuss examples of this or that value, for example, integrity, honesty. And every six months we do evaluate ourselves with a performance appraisal and look at the values again to make sure we allocate some resources and budget in order to support and to foster those values.</p>



<h3 class="wp-block-heading" id="h-how-reviews-are-done-for-team-members">How reviews are done for team members</h3>



<p>Throughout the years we&#8217;ve designed a process for this. Actually, that&#8217;s one way that helped me convert myself from a freelancer, one-man show, into a team. Every time I would do a repetitive task, I would just write down a checklist, like a guideline, a procedure. And then I would run it based on that checklist just to make sure I&#8217;m not missing anything. Later on when new colleagues came in, they would just pick up on those checklists and would develop them further.</p>



<p>So yeah, we are doing these reviews internally based on these processes that we&#8217;ve developed. And we have our director of operations who&#8217;s evaluating most of the people because they are in the operational department and I am still doing the performance appraisals for the other areas like sales and recruitment.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:30;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:80:"Do The Woo Community: What Sets a Good Freelance Developer Apart From the Others";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4763";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:84:"https://dothewoo.io/blog/what-sets-a-good-freelance-developer-apart-from-the-others/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3025:"<p>Freelancing is not for the weak-hearted. It takes a lot of grit, <strong>empathy</strong> and courage. Some who choose that path wouldn&#8217;t have it any other way. There are opportunities they are given that would not have been the same if they were working for a company or an agency. And although you might be thinking that the freedom alone is one of the strong points, when it comes to what really sets apart a good freelancer if beyond that creative drive.</p>



<h2 class="wp-block-heading" id="h-the-super-power-of-building-relationships">The Super Power of Building Relationships</h2>



<p>A lot of developers start their career opening an agency. You spend your time trying to gain clients, trying to provide solutions, running after different projects. But for some freelancing is the best route. Whether it&#8217;s yourself, or you work for a company like Codeable, it provides the best way to get the kind of clients you want. Ideally, those who are respectful, and they appreciate your work, and they return to you and you build a relationship with them.</p>



<p>What many developers have admired the most about the freelancing is the relationship that you can build with clients.</p>



<h3 class="wp-block-heading">Freelancing Gives You the Ability to Communication with Clients</h3>



<p>With the ability to communicate with clients, to express yourself, to even talk about technical stuff and not only the technical stuff. All of that together makes it much more sense to as a human being and as a system solver or provider, to work with clients than any other way.</p>



<p>What sets a good freelancer apart is the ability to build relationships. It&#8217;s never about what that customer needs now or what that customer might need now, it&#8217;s about supplying them with what they need now in such a manner that they are always going to come back to you for it. You are their trusted partner in this journey that they are making with their website, and they will always come back to you. It&#8217;s about establishing those relationships in very solid manner. And it&#8217;s about the small things. It&#8217;s about saying, please, thank you, or remembering them on a holiday and saying, &#8220;Hey, happy holiday.&#8221; It&#8217;s the little things that make it.</p>



<h3 class="wp-block-heading">The Hardest Part is the Soft Stuff, Not the Technical Stuff.</h3>



<p>As a result, what sets a really amazing freelancer apart from ones that tackle the hardest part, the soft skills. That&#8217;s the most difficult part to really tone down.</p>



<p>The technical stuff you can learn in a book. Saying it&#8217;s not hard I suppose is reductive. But you&#8217;re capable of learning it with ease, there&#8217;s a structure to it. The soft stuff is the harder piece of it.</p>



<p><strong>This post was inspired by the conversation with <a href="https://dothewoo.io/woo-bizchat-with-christopher-churchill-and-marcel-schmitz/">Christopher and Marcel</a>&nbsp;on the podcast.</strong></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:31;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:68:"Do The Woo Community: Thoughts on Translating the WooCommerce Plugin";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4967";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:72:"https://dothewoo.io/blog/thoughts-on-translating-the-woocommerce-plugin/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:7179:"<p>Last year on a <a href="https://dothewoo.io/translation-community-sustainability-woocommerce"><strong>podcast</strong></a> host <strong>Abha Thakor</strong> had a chat with three Woo builders as they shared their stories around translation, meetups and sustainability. It&#8217;s great to reflect on past conversations as we need to keep these important elements of WooCommerce moving forward.</p>



<h2 class="wp-block-heading" id="h-translating-woocommerce-as-a-plugin-into-your-local-language">Translating WooCommerce as a plugin into your local language</h2>



<p>When it comes to the WooCommerce plugin, there are thoughts around the importance of translating it into local languages. For example, Simon Kraft from Germany weighed in on this.</p>



<p>He started by stating that WooCommerce is similar to WordPress and any WordPress plugins because people often find their way around English strengths since English is the default in WooCommerce and many other plugins. But in cases like eCommerce, it&#8217;s very important to have that in your local language. This helps any user or developer to understand what you&#8217;re doing and find your way around a shop or a website. Luckily with WordPress there is a large community of volunteers pledging their time to translating enormous numbers of text to their local languages.</p>



<h3 class="wp-block-heading" id="h-translations-in-german">Translations in German</h3>



<p>When it comes to Simon&#8217;s native language, German, he noted that they are a bit picky with having strange language strings in their websites and WooCommerce shops are no exception to that. Years ago when he started translating WooCommerce, he would find wrong or misleading translation, something that was translated with some automated software like Google Translate, but was not precisely on point in German. At that point he thought, &#8220;Hmm, we can do better than that.&#8221; So Simon moved over to the translation side of things and tried to fix it and not break stuff on my way there.</p>



<h2 class="wp-block-heading" id="h-getting-started-on-translating-the-woocommerce-plugin">Getting started on translating the WooCommerce plugin</h2>



<p>Vachan from India added how he started translating WooCommerce and how others can start. It started with his team and wanting to help the community. As a project translator the simplest way to do this is to go to the <a href="https://translate.wordpress.org/"><strong>translation page on the WordPress official website</strong></a>. There you will be able to easily find what interests you in translation. Just select your language and you can select which project you want to work on. For WooCommerce, once you have chosen your language, search for it. There you will find a complete front end system where you can see what has been translated and what is pending.</p>



<p>In most cases, there are two primary places where you can help contribute to the translation. The first is the stable version, which is actually live and people are using it. Secondly, there&#8217;s a trunk, which is the future release, the immediate future release. Both are equally important because the current version helps whoever is already installed and working on that to ensure it gets updated whenever the user updates their website. And of course, the trunk is for the future release.</p>



<p>He goes on to say that working in both is a good idea. It&#8217;s about your fluency and how comfortable you are picking up any language. If you feel you&#8217;re confident enough to take any language, you can explore it. See what words, which phrases are requiring any translation and you can suggest that translation. And it&#8217;s as simple as just filling up that simple clicking on the word, clicking on that phrase and just in inputting your translated reply. That&#8217;s it.</p>



<h3 class="wp-block-heading" id="h-do-you-need-to-be-a-woocommerce-developer">Do you need to be a WooCommerce developer?</h3>



<p>Vachan does not feel you need to be a developer. You just need to understand WooCommerce enough and have used it. It&#8217;ll help you because you understand where that phrase is being used. Because in some languages, what happens with the same word could mean something differently, such as a different context. So just being aware of the context is a good thing. You don&#8217;t have to be an expert in development as there isn&#8217;t any coding language required. It&#8217;s just the language you know. And understanding the context of where that phrase is going to get used in the software is important.</p>



<h2 class="wp-block-heading" id="h-challenges-of-translation">Challenges of translation</h2>



<p>Everyone on the podcast gave a bit of insight to the challenges not only met with WooCommerce translations, but WordPress as well. Maja gave one example of translating a certain term like <em>tab</em> or <em>field</em>. Once this is done and you translate to a new deposit, this word in the glossary. For instance, if the tab is being translated into my language, if you go and Google that word in my language, you will not find anything actually that explains how to solve your problem. So it would be great if there would be a visual supporting articles explaining this or expanding on the glossary.</p>



<p>Simon, when revisiting translating German, added that here are cases where stuff like that happens. In German, it&#8217;s not so bad because German and English are quite close to a certain degree. The main issue with German is that German words are very long in many cases. Because in German it&#8217;s grammatically sane to just chain words and have like <em>donaudampfschifffahrtsgesellschaftsmützenfabrikant</em>. That&#8217;s a valid word. It&#8217;s about a hat for a sea captain.</p>



<p>So in many, many cases, it&#8217;s actually an issue to find a translation that fits the context. For example, you have a button somewhere and the button cannot be huge. So you have to find a fitting word that meets the context. That&#8217;s hard sometimes.</p>



<p>When it comes to WooCommerce or any eCommerce context, translating with localizing the currency is important. WooCommerce, which is America-focused in many cases, we have examples in U.S. Dollars and similar currencies, which is perfectly fine. But if we translated for the German or European market, then we would replace those examples with Euros or Pound or whatever.</p>



<p><strong>Final Thoughts</strong></p>



<p>The overall conversation carried a theme as first mentioned. It is important for WooCommerce builders, who have the resources and capabilities, to get involved with helping to translate the WooCommerce plugin. From what I have seen, the growth of Woo is building in countries across the world and here at Do the Woo we want to help you to bring your translating skills to help that growth.</p>



<p>Again, you can listen to or read the full transcript here of the episode <strong><a href="https://dothewoo.io/translation-community-sustainability-woocommerce">Stories of Translation, Community and Sustainability with Vachan, Maja and Simon</a></strong></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:32;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:84:"Do The Woo Community: Breaking Into the WooCommerce Ecosystem as a Product Developer";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4747";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:88:"https://dothewoo.io/blog/breaking-into-the-woocommerce-ecosystem-as-a-product-developer/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2986:"<p>If you are a product developer, you may be thinking of moving into the the Woo ecosystem. You may be starting a plugin or extension or have already built it. Maybe you are looking at a big player in the space to acquire it. Or reselling on the <strong><a href="https://dothewoo.io/woocommerce-marketplace/">WooCommerce marketplace.</a></strong> Here are three good places to start.</p>



<h2 class="wp-block-heading" id="h-make-your-product-compelling">Make Your Product Compelling</h2>



<p>What is compelling about a product is when it&#8217;s really created with customer need in mind. Less breath, and more depth. By that have it focus on this one problem and just really introduce an elegant, simple, easy solution that reflects and understanding of the customer&#8217;s true need.</p>



<p>Everyone has seen products out there, plugins, extensions, consumer products that are just patched together, modified from one thing to suit a different need. What is important is the thing that you&#8217;re creating really does meet a real need in the market.</p>



<h3 class="wp-block-heading" id="h-introduce-an-elegant-solution">Introduce an Elegant Solution</h3>



<p>This is looking at it from the customer perspective and not from a coding or development standpoint If the store owner uses your plugin , they want to with minimal guidance and to be able to feel confident in their use of it. That is the bigger picture.</p>



<p>This may not be feasible depending on the level of complexity of the problem that you&#8217;re trying to solve. But it can be bolstered by really great docs, videos, and how to&#8217;s. With Google these days, people can find guidance out there. If they are using something and it&#8217;s intuitive or it&#8217;s adapting to their skill level or needs, that is really beautiful.</p>



<h3 class="wp-block-heading" id="h-winning-hearts-with-reviews">Winning Hearts with Reviews</h3>



<p>It&#8217;s not always about market share or numbers. It&#8217;s also about winning the hearts of those that you&#8217;re trying to serve. So the amount of passion that comes through reviews should reflect a love for a brand, or the story about &#8220;hey, it really made my work a lot easier,&#8221; or &#8220;It boosted my sales by 40 percent,&#8221; or, &#8220;it changed how I think about my business, and it changed the opportunity for me.&#8221;</p>



<p>These are just three examples that were shared with from <strong><a href="https://dothewoo.io/a-roundtable-chat-with-clara-lee-product-marketing-at-woocommerce/">Clara Lee who leads product marketing at WooCommerce.com</a></strong>. She has a lot of insights she shares more behind the scenes via marketing the WooCommerce marketplace and other products. You can listen to the full podcast. Or if you would like to hear <a href="https://dothewoo.io/woocommerce-product-builder-ecosystem/"><strong>my perspective on breaking into the Woo ecosystem, I have a few thoughts as well.</strong></a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:33;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:88:"Do The Woo Community: Four Major Considerations on Shaping an AI Feature in Your Product";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4776";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:77:"https://dothewoo.io/blog/three-major-considerations-on-shaping-an-ai-feature/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:4715:"<p>A bit ago we had an episode with host <a href="https://dothewoo.io/wordpress-woocommerce-ai/"><strong>Dave Lockie and Dan Walmsley, Interim Head of Artificial Intelligence at Automattic</strong></a> as they dove into AI, what it means to WordPress and WooCommerce, as well as how the future of AI is perceived within Automattic. Dave asked Dan about the speed of AI and shipping features out whether that be in the next month or the next week or the next year, and probably, at this rate, tomorrow.</p>



<h2 class="wp-block-heading" id="h-long-term-short-term-long-term-test">Long term, short term, long term test</h2>



<p>Dan shared when it comes to contemplating how to shape a feature, he has at least three major considerations. One is over the long term. Is there something foundational about this? Is there something fundamental about this? For example, they worked on this chat feature for Seth Godin&#8217;s blog and there&#8217;s a few other blogs it&#8217;s on too, and there there&#8217;s a lot of improvements of that coming down the pike. It was very much a first pass, but Dan believes that chatting with a blog, making it possible for someone to take any knowledge base, whether that&#8217;s something they&#8217;re curating or it&#8217;s a long tale of their blog history and making those recipes, those diary entries, those words of advice or whatever else that you filled your blog with accessible through a chat interface, he believes is a fundamental new both user interface paradigm and a much more powerful way to interact with content than we&#8217;ve had in the past.</p>



<h3 class="wp-block-heading" id="h-every-site-owner-should-be-able-to-tune-for-their-own-use-case">Every site owner should be able to tune for their own use case</h3>



<p>At Automattic, they believe that this is something that every site owner should be able to tune for their own use case. Much like with ChatGPT, how you can plug in tools, what does it look like to plug AI tools into a chat experience powered by a WordPress website? Dan thinks a lot of people are thinking about that and they&#8217;re thinking about that too. They just think there&#8217;s a huge amount of value. Is there something fundamental, is one question, and then are there many possible different use cases, all the way from a free site up to an enterprise site? Can we imagine that same feature, say chatting with a blog, being useful? Well, yes, if you provide customer support, if you provide advice, if you provide recipes, if you provide stories for kids, those are all different personalities and knowledge bases that can be delivered through exactly the same user interface paradigm and set of tooling. The adaptability of the GPT series of models means that we can use the same stuff to serve all those things, so that&#8217;s great.</p>



<h3 class="wp-block-heading" id="h-does-it-solve-a-pain-point-people-have-today">Does it solve a pain point people have today?</h3>



<p>Then in the short term, the question is, and this is the third piece, does it solve a pain point people have today? Is there something missing in their lives? That part is a little harder. He feels like we are in a moment where people aren&#8217;t quite sure what this AI thing is for yet or how much to invest in it, but he does think that for many products, people are intrigued by AI and willing to try it as an add-on to something they already know. Oh, you were going to buy the pro plan. Oh, it comes with an AI thing. Well, you are definitely going to get it now and try it out for a week and whatever and see what that&#8217;s about because you want to know what AI can do for you and your business.&#8221; So we&#8217;re in a moment like that, that that&#8217;s kind of a bubble where I think that&#8217;s going to tip a lot of AI companies&#8217; conversions over the edge in the time being.</p>



<h3 class="wp-block-heading" id="h-are-you-actually-providing-value">Are you actually providing value?</h3>



<p>But the long-term test, the long-term tell is are you actually providing value? Do you actually have a moat? Can you be eaten alive by someone else with better data? He thinks at Automattic they have many, many, many possible things they can try that all of which look really, really promising and are based on, again, the reason why they invested in Sync is they asked the question, &#8220;Is it fundamental? Does it enable multiple potential use cases and does it scale from simple sites all the way to the enterprise?&#8221; And the answer for all three was yes.</p>



<p><strong><a href="https://dothewoo.io/wordpress-woocommerce-ai/">You can listen to the full show or read the transcript here.</a></strong></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:34;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:78:"Do The Woo Community: What Storytelling Means to a WooCommerce Product Builder";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4962";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:82:"https://dothewoo.io/blog/what-storytelling-means-to-a-woocommerce-product-builder/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:7390:"<p>Abha Thakor, co-host on my podcast <strong><a href="https://dothewoo.io">Do the Woo</a></strong>, has been bringing on guests to tell stories since she joined our team. Before she did that, <strong><a href="https://dothewoo.io/building-stories-community-and-woocommerce-sites/">she was a guest herself </a></strong>and took the time to explain why storytelling is such an important part of being a builder.</p>



<h2 class="wp-block-heading" id="h-the-reason-behind-storytelling">The reason behind storytelling</h2>



<p>I get really exasperated when people tell me in a professional environment, &#8220;Oh, we do storytelling&#8221; when this storytelling is basically nothing about the person or capturing what it is that it means to them. And it is just a corporately-engineered line. Some corporate blurb that has nothing about the real person or people involved. <a href="https://dothewoo.io/woo-stories-they-are-everywhere/"><strong>Storytelling</strong></a> has been around for thousands of years, the only difference is the tools that we use. A story, to be effective, has to have certain components to help people understand that story, to reach others, and for them to be moved or inspired by that story.</p>



<p>That doesn&#8217;t mean that they should create stuff that&#8217;s not there. This is one of the things that I would really say to WooCommerce businesses, please don&#8217;t create stories that aren&#8217;t true. If you change people&#8217;s stories or what they share in reviews to fit your corporate brief or what you&#8217;re trying to sell, they will come back about it and they will not work with you again. They will also be a lost customer.</p>



<p>And actually, you don&#8217;t need to approach it like that because the story they&#8217;ve told you is the one which will inspire somebody else. Storytelling needs to be something that is positive, it needs to have an integrity to it. It also needs to avoid being translated into words that actually people will not understand. People don&#8217;t relate to that, people relate to people.</p>



<h3 class="wp-block-heading" id="h-what-storytelling-means-to-a-product-builder">What storytelling means to a product builder</h3>



<p>The best stories are often going to be the people who write to you and give you a particularly strong review, saying why it made a difference. Now, don&#8217;t just use their review and run it as a promotion with all your branding around it. Talk to the person. Because talking to the person will give you more of the context of that story. That story itself is likely to be more powerful. You have empowered the person and the customer, you&#8217;ve made them feel valued, which is important because this customer has taken time to contact you. It is often so easy to give a negative review. In our culture, sadly, people will not jump to pay a compliment. Value that customer who does and help them share their story.</p>



<p>The Royal National Lifeboat Institution is a really good example. They are a charity in the UK and Ireland, and like many other organizations, they monitor what is happening. They monitor what is being said. But they don&#8217;t just take it, reproduce them and say, &#8220;Hey, this is all about us.&#8221; What they do is actually something that is the same for what you would do for a product.</p>



<p>It&#8217;s, &#8220;Let&#8217;s talk to this person, let&#8217;s see what the context is. Let&#8217;s see what else they might want to say.&#8221; It may be that they want to share more. If you don&#8217;t have the conversation, you could have just missed out on the best story, something that will not only interest your audience, but will also motivate your team or staff.</p>



<p>Stories can also come from other sources and interactions with your customers. Encourage your team to look out for how to help build your community.</p>



<h3 class="wp-block-heading" id="h-the-story-brings-trust-for-newcomers-to-woocommerce">The story brings trust for newcomers to WooCommerce</h3>



<p>We often say to one of the WooCommerce agencies we work with, &#8220;Okay, if you are working with a charity or you are sponsoring something because you passionately believe in it, what are you want to say about that?&#8221; And not from the perspective of making money off that charity or making money off that cause. But what is it that is part of your story? Because actually telling your story is more than telling the public that you sponsored something.</p>



<p>And I&#8217;ve seen it with WooCommerce builders. I&#8217;ve dealt with a couple of sites recently that they&#8217;ve sent me. [These sites in their version of stories]&nbsp; literally talked about what they had in their toothpaste and when they brushed their teeth, what came out of their teeth. And &#8220;Why would people want to know this?&#8221;</p>



<p>It was because the teams looked at social media where people talked about breakfast and things like that. They didn&#8217;t know where to start, so, that&#8217;s what they did too. I have got permission to re-tell that story because the team there said, &#8220;Someone should have told us this.&#8221;</p>



<p>But it&#8217;s telling your story and telling what you are comfortable with sharing. I&#8217;m one of the editors of the People of WordPress series. And we&#8217;ve interviewed lots of people who are from e-commerce, but hear them say, &#8220;Okay, what are you happy to be reading about yourself? What are you going to be happy about someone talking to you about? Is really important and that&#8217;s for any person.</p>



<h3 class="wp-block-heading" id="h-it-s-about-being-listened-to-and-heard">It&#8217;s about being listened to and heard</h3>



<p>And that&#8217;s the joy for me, coming from a PR background where I&#8217;m a Chartered PR Practitioner and that&#8217;s a lot about actually thinking about the ethics of communication and how we deal with things in a positive way and how we involve people. We don&#8217;t do communications to them, we create or we do communications together because it&#8217;s about being listened to and being heard. And <a href="https://dothewoo.io/woocommerce-builders-content-creation/"><strong>helping people be listened to and heard is the greatest way to do that</strong></a>.</p>



<p>We talk about ownership a lot. So if I was talking to you as a product developer, I would say, &#8220;Okay, share a little bit about what that means in terms of why it&#8217;s special to you, how and why it excites you,&#8221; because that is your story. And that may be what you invite other people to share as well.</p>



<p>For example, with the boats work that we do, we ask the captains to share what it is that they love about taking people on these wonderful excursions. And it becomes much more than this e-commerce thing that you&#8217;re supposed to do. It becomes a living and breathing part of your business and part of your organization. And that is when business really innovates, it&#8217;s when you get fantastic solutions, it&#8217;s where you meet and collaborate with other people. And more importantly, you get to meet exciting customers that makes day with you for the rest of your business career. And that&#8217;s the people that you want to be at your party when you retire. So, it&#8217;s bringing that locality back to you, really.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:35;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:46:"Do The Woo Community: Looking at Code as Words";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4770";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:50:"https://dothewoo.io/blog/looking-at-code-as-words/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:2814:"<p>During a past <a href="https://dothewoo.io/cooking-up-some-code-with-kim-coleman/"><strong>podcast Abha Thakor was chatting with Kim Coleman about her journey as a developer</strong></a>. Previously she had talked to her and one of the things that Kim liked about code, it is words and when you look at code, that is what you see. For those who are especially struggling or wanting to learn more she asked Kim to elaborate.</p>



<h2 class="wp-block-heading" id="h-oh-this-is-code-i-can-t-understand-it">Oh, this is code. I can&#8217;t understand it.</h2>



<p>WordPress itself in the early days and even to today, is largely built in a language called PHP. And it is a human readable language. If you get over the fact that you&#8217;re looking at code, it reads in English words that we all know and we can understand. But I think the hurdle is getting past looking at code and saying, &#8220;Oh, this is code. I can&#8217;t understand it.&#8221; You&#8217;re not looking at zeros and ones, you&#8217;re looking at words you can understand. For me, I got my start doing graphic design. I was creating print products, I was using Adobe tools to create them.</p>



<p>And over time I started working more with my husband, Jason. He was my boyfriend at the time, building websites. He was studying computer science and he himself was more doing the backend in the code work. I was designing things as kind of a static mockup of the site and then I realized I could go a little farther, I could take another piece of this from his plate, I could do the actual HTML and CSS markup.</p>



<p>Again, both languages that really are human readable languages. And then over time started doing some of the PHP work. I would call myself a front end developer at this stage, but it was really a granular process of using the resources I could find on the internet, using Stack Overflow, using what we called the WordPress codex at the time, now, the developer resource library.</p>



<p>And finding examples of code where people were extending WordPress, where people were adjusting the appearance of a theme, copying it, pasting it into my editor, reading the code and deciphering the code enough to say, &#8220;Oh, I just need to tweak this one little bit, this ID or this selector or this location to my term and then it will work.&#8221; So there&#8217;s a bit of a daring aspect to doing that. And it feels scary because you could potentially &#8220;break&#8221; something, but luckily we can undo things. Command Z, control Z often is your best friend when you are beginning to develop and not quite sure if you&#8217;re going to break something.</p>



<p><strong><a href="https://dothewoo.io/cooking-up-some-code-with-kim-coleman/">You can listen to the full show or read the transcript here.</a></strong></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:36;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:77:"Do The Woo Community: Multilingual Sites Are a Good Bet for WooCommerce Shops";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4981";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:81:"https://dothewoo.io/blog/multilingual-sites-are-a-good-bet-for-woocommerce-shops/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:5257:"<p>No person is an island, and the same can be said for your WooCommerce store. In fact, you’ll want to make sure any potential customer can find you, regardless of the language they speak. If you run a multilingual WooCommerce store, you have the best chance of finding greater profits, and more success than ever before.</p>



<p>There are lots of ways to do this, but if you use WordPress and WooCommerce, you have a stellar foundation. Both are market-leading platforms, and if you extend the ecosystem using plugins, you can create almost any type of store imaginable. What’s more, you have enormous flexibility and power under the hood.</p>



<p>For this post, we’re going to take a look at a number of ideas and thoughts around why you should launch a multilingual WooCommerce store. To set some context, let’s talk about the popularity of WordPress and WooCommerce.</p>



<h2 class="wp-block-heading" id="h-wordpress-market-share-and-how-woocommerce-leverages-it">WordPress’ Market Share (And How WooCommerce Leverages It)</h2>



<p>First off, WordPress is a huge industry. It is used for <strong>nearly 45 percent</strong> of all websites and sees constant growth. More users come to the platform on a regular basis, despite the competition. There are lots of positives to this, which we’ll discuss later on.</p>



<p>As for WooCommerce, the statistics still make for good reading and account for several million sites.</p>



<h3 class="wp-block-heading" id="h-how-e-commerce-statistics-correlate-with-wordpress-own-numbers">How E-Commerce Statistics Correlate With WordPress’ Own Numbers</h3>



<p>Worldwide e-commerce is also big business. Purchase numbers were around <strong>two billion across 2020</strong>, and with around 25 percent in growth of the market, it’s a channel that lots of stores should be a part of. The good news is that WordPress and WooCommerce can both scale to meet those demands and is continually growing.</p>



<p>In fact, WooCommerce has core design and code to help you <strong>scale a store</strong>. This is just one of the many positives of using the platform in this way.</p>



<h3 class="wp-block-heading" id="h-the-benefits-of-running-a-multilingual-woocommerce-store">The Benefits of Running a Multilingual WooCommerce Store</h3>



<p>There are likely customers, ready and waiting, almost everywhere in the world. By extension, this means there may be demand for your products or services.&nbsp;This is the core benefit of running a multilingual WooCommerce store, but there are lots more to consider:</p>



<ul class="wp-block-list">
<li><strong>User Experience (UX)</strong>. The UX of your site will improve because you will cater to the most number of users. A site in a familiar language is going to be easier to navigate, use, and interact with.</li>



<li><strong>Search Engine Optimization (SEO)</strong>. Each extra page for your multilingual content will have a rank in search engines. At a base level, the greater number of pages you index, the more chance a user will click one.</li>



<li><strong>&#8216;Social currency’.</strong> This aspect covers a number of areas. For example, your attempt to localize your site (a key aspect of running a multilingual WooCommerce store) will bolster trust in your customers. Also, you stand to earn more credibility, goodwill, and loyalty.</li>



<li><strong>Ahead of the competition</strong>. If your sales are going well in your original market there’s a strong chance your products will gain the same success elsewhere. Perhaps you have several competitors in your home market that aren’t as ready and willing to create a multilingual store, this sets you apart and puts you ahead of the competition when it comes to international conversion rates.</li>
</ul>



<p>Overall, a multilingual WooCommerce store can open up new markets, and give your products and services fresh attention from would-be customers.</p>



<h3 class="wp-block-heading" id="h-how-to-launch-a-multilingual-woocommerce-store">How to Launch a Multilingual WooCommerce Store</h3>



<p>Of course, you’ll need some tools, services, and platforms in place before you begin to create a multilingual WooCommerce store:</p>



<ul class="wp-block-list">
<li>Your site will need to run an up-to-date version of WordPress.</li>



<li>By extension, you’ll also want to run the latest version of the WooCommerce platform too.</li>



<li>You’ll need some way to translate your content, and display it for users.</li>
</ul>



<p>Most WooCommerce sites will already have products in place and optimized text, which leaves the translation process.</p>



<h3 class="wp-block-heading" id="h-conclusion">Conclusion</h3>



<p>Finding new customers is tough. While there’s merit in trying to reduce that churn, you will also need a strategy to find fresh customers for your products and services. A multilingual WooCommerce store is a top-tier yet simple way to do so.</p>



<p>The premise is that the more eyes there are on your store, the greater the chance of a purchase or conversion. However, to get here, you’ll want to run a multilingual WooCommerce store. </p>



<p><strong><em>This is a guest post from our sponsor Weglot</em></strong></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:37;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:67:"Do The Woo Community: WordCamp US 2023, Another Fantastic WP Memory";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4815";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:70:"https://dothewoo.io/blog/wordcamp-us-2023-another-fantastic-wp-memory/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:17398:"<p>Well, it was inevitable that I should post a recap of WordPress US. I am writing this after returning to my home and office in Porto on Monday morning, this being Thursday of the same week. And I&#8217;ll tell you, I am just starting to get over my exhaustion.</p>



<img width="1024" height="576" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/bobwp.jpg?resize=1024%2C576&ssl=1" alt="" class="wp-image-4941" />



<h2 class="wp-block-heading" id="h-the-trip-to-wcus">The Trip to WCUS</h2>



<p>Flying back to the states, I loved the way over. No overnight experiences for me, and leaving at 7:30 am Porto time, arriving in National Harbor 7:30 pm EDT. Of course, during the flight I started with breakfast, then a drink and lunch and segued into dinner at some point which ended with a snack. Lot&#8217;s of food and can&#8217;t honestly remember when I ate what. </p>



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2733.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4934" />




<img width="1024" height="683" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/Photo-on-8-22-23-at-10.55-AM-3.jpg?resize=1024%2C683&ssl=1" alt="" class="wp-image-4833" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2742-3.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4834" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2743-3.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4835" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2744-1-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4837" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2753.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4836" />




<p>I did meet a few friends when I landed, but by then I was pretty much half asleep. It was nice seeing my good friend Mark Westguard right off the bat.</p>



<img width="768" height="487" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/mark-and-bob.jpg?resize=768%2C487&ssl=1" alt="" class="wp-image-4843" />



<h2 class="wp-block-heading" id="h-the-first-day-in-national-harbor">The first day in National Harbor</h2>



<p>Unlike my other WordPressers who were already there, the next day I was not part of the Community Summit nor did I have the desire to be a tourist in Washington DC. The latter did not tempt me with the heat or the sights. </p>



<p>So I spent the day hanging around the hotel/convention center to make life easy. Now the Gaylord National Resort and Convention Center is enormous. And I mean freakin&#8217; huge. It kind of reminded me of those large cruise ships, although I have never been on one. It&#8217;s set up quite well. You never really need to leave and everything is overpriced. But hey, that&#8217;s America, right?</p>



<p>The morning I spent wandering around the grounds, inside and out.</p>




<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2768.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4860" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2755-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4859" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2756.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4856" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2757-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4861" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2758.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4854" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2759.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4858" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2764.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4853" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2760.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4857" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2761-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4855" />




<p>The other part of the day Mark and myself just did this and that. Lunchtime we went and had some drinks and nachos. After that we just roamed around the hotel and Mark was obviously delighted to find his logo with all the sponsors on the entryway to the conference center.</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2769-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4862" />



<p>Then we had Casey join us, Mark&#8217;s better half, and dinner time where at even more food. </p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2770-2-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4863" />



<p>So after a day of local exploring, drinks and food, we did what any normal WordCamper would do. We went to a party, WP-Includes Summer Fest. </p>




<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2771-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4869" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2772-1024x768.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4868" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2774.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4867" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2775.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4865" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2776.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4872" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2779.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4870" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2781.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4866" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2782.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4871" />




<h2 class="wp-block-heading" id="h-contributor-day">Contributor Day</h2>



<p>The next day was Contributor Day. And guess what? It was amazing. So much so that I didn&#8217;t take one photo as I was busy listening and interjecting every once in awhile. But I did snag the group photo from that day just to share the all the groovy WordPressers who were part of that day. By the way, photo credit goes to Shusei Toda. </p>



<img width="1024" height="683" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/F4UzCE7WMAAIWhS.jpeg?resize=1024%2C683&ssl=1" alt="" class="wp-image-4874" />



<h2 class="wp-block-heading" id="h-wordcamp-us-the-event">WordCamp US, the Event</h2>



<p>As with most WordCamps, I find myself so busy connecting with old and new friends, and just being a happy WordCamper that I never take as many photos as planned. But, I do the best I can do.</p>



<p>Of course, I cannot go without thanking my sponsors, A2 Hosting, Avalara, Hostinger, GoDaddy, Jetpack and Weglot. Oh, and yes, WooCommerce! </p>




<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2788.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4881" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2794-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4877" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2795.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4880" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2797-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4879" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2798.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4878" />




<h2 class="wp-block-heading" id="h-do-the-woo-a-pseudo-sponsor">Do the Woo, a Pseudo Sponsor</h2>



<p>And then this happened. My friends over at Multicolab were not able to use their sponsor booth. Anil Gupta was able to attend, but he had problems with getting his team over to the US. So his table sat unattended and barren.</p>



<p>I had a chat with Anil as he is a good friend of mine, and also a past sponsor of Do the Woo. Long story short, I took over the booth and used it for the DTW hq at WordCamp US. So I had the opportunity to be able to do some podcasting as well as meet many of our listeners. </p>



<p>Here is Anil sharing some thoughts on WordCamp. </p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2824-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4883" />



<p>Here is my makeshift booth.</p>



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2799.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4885" />



<p>And some of our podcast guests.</p>




<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2823-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4889" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2837-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4887" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2839.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4888" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2847.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4890" />




<p>And a very special podcast. Three WordPressers from the Spain WordPress community did a show, and they did it all in Spanish. What fun!</p>



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2829.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4893" />



<p>As it so happened during contributor day, also at the event I didn&#8217;t get as many photos as I would have wanted. Was just too busy enjoying IRL conversations. But here are just a few more friends that I caught.</p>




<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2851.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4895" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2825.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4898" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2787-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4899" />




<h2 class="wp-block-heading" id="h-what-s-a-flagship-wordcamp-without-nathan-s-head">What&#8217;s a Flagship WordCamp without Nathan&#8217;s head</h2>



<p>Now for those of you who know Nathan, you get it. For those that don&#8217;t, well I will add a mysterious moment to your life. A good friend and fellow podcaster of mine, Nathan&#8217;s head often shows up in the weirdest spots, or simply frightening people here and there. And the second day started out with just that. </p>




<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2802-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4917" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2803-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4910" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2804-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4907" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2806-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4909" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2807-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4912" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2802.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4918" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2808-3-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4914" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2815-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4903" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2803.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4911" />



<img width="768" height="1024" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2818-2.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4904" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2804.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4908" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2809-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4906" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2813-2-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4915" />



<img width="768" height="1024" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2817-2.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4920" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2810-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4905" />



<img width="1024" height="768" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/IMG_2812-2.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-4916" />



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2811-2-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4913" />




<h2 class="wp-block-heading" id="h-the-after-social">The After Social</h2>



<p>As with tradition of WordCamp US, the social at the end of the second day was at the Smithsonian Museum of Natural History. Quite the impressive museum. Now I am not a huge fan of museums. I could also say that it was mostly bones, stuffed or recreated animals, rocks and overpriced jewelry, but nonetheless it was quite breathtaking. </p>



<p>A lot of people had a great time and it was also filled with conversation, laughter and yummy desserts with old and new friends. </p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2860-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4923" />



<p>And what is a museum visit without posing as a museum exhibit.</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2855-2-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4925" />



<p>Of course my friend Miriam had to catch as I ventured into the fossil display where I discovered an old acquaintance, Joe the Tyrannosaurus. As I gently touch the bones of his neck on display, I pondered our prehistoric life together.</p>



<img width="768" height="1024" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/F4f6OdpXsAAvT_w.jpeg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4928" />



<h2 class="wp-block-heading" id="h-it-s-why-i-do-what-i-do">It&#8217;s Why I Do What I Do</h2>



<p>In a nutshell, I do WordPress because of the community. And events like WordCampUS is like a moment of pure oxygen. So much laughter, conversation, hugs, food and drinks with old and new friends. I wouldn&#8217;t have it any other way. </p>



<p>And I leave you with one last photo. As I was flying home, something outside my window reminded me of that museum. Can you guess what that is?</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/08/IMG_2872-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-4931" />



<p>Hope to see you at WordCamp Asia in 2024.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:38;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:78:"Do The Woo Community: Personalization, the Future of eCommerce and WooCommerce";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4734";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:81:"https://dothewoo.io/blog/personalization-the-future-of-ecommerce-and-woocommerce/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3490:"<p>In a<strong><a href="https://dothewoo.io/woocommerce-agency-growth-and-the-power-of-subscriptions-with-kenn-kelly/"> podcast with Kenn Kelly from Never Settle</a></strong>, a WooCommerce agency, he was asked  with all of the changes happening in the e-commerce industry, the different platforms, headless becoming a thing now,  where does he envision the future of e-commerce going? And how does Woo fit into that?</p>



<p>Kenn shared that subscription based businesses stood out to him. which we&#8217;ve been seeing happen for a long time. Amazon pressed that quite a few years ago. And a lot of people started realizing, it was like, &#8220;My toilet paper&#8217;s going to be on delivery.&#8221; And now everyone&#8217;s like, &#8220;Oh, this makes a lot of sense.&#8221; And people also see, &#8220;Oh, it&#8217;s a recurring revenue stream.&#8221; He thinks when it&#8217;s forced it doesn&#8217;t work. But he absolutely thinks that that segment of e-commerce is going to continue to really expand. And WooCommerce can do that out of the box, really powerful engine, there.</p>



<p>One of the things that his agency sees where they get called into bigger projects are people wanting some sort of advanced subscriptions. So a client that Never Settle is launching right now, Bixbi Pet, they have all these incredible dog foods, and all organic, and all this stuff, and they&#8217;re in most PetSmarts across the country, and pretty large business. But their customers are on subscriptions for their dog food, and their dog treats, and cat food, and cat treats.</p>



<p>But they wanted a really cool checkout engine for people to build their subscription. So his agency had a lot of customization in that, but where they found the most customization, where he thinks it&#8217;d be fun to see us as a community invest more into WooCommerce is my account experience. That&#8217;s the thing that he feels like has the most potential, not just in design and user interface. </p>



<p>As an example, for these guys, they want their customers to come in and be able to just swap out what flavors they&#8217;re in. So they&#8217;re going to order three bags a month and they want to be able to go in and change those without changing the subscription. And that&#8217;s highly custom. That&#8217;s not something that you can do out of the box, or to set up an auto-rotation where they&#8217;re just surprised. They can just say, &#8220;Hey, of these six flavors, just rotate them for me.&#8221;</p>



<p>And so they built that for them. And Kenn thinks not only are you going to see subscription businesses increase, but you&#8217;re going to see people really pressing into the customer experience of the subscription business. That&#8217;s the ones that they&#8217;ve seen really grow, is they really nurture those people. Clients see them as the goal behind their business and so they invest a lot into that experience.</p>



<p>So it&#8217;s more and more personalization. It&#8217;s going to be leveraging AI, it&#8217;s going to be leveraging market automation tools, but less blanket offerings. They have something that&#8217;s written that says, &#8220;Hey, this person&#8217;s ordered 10 bags of cherry dog food,&#8221; which isn&#8217;t a real flavor, &#8220;and we&#8217;re releasing cherry treats. so we&#8217;re automatically going to present this offer to them to try it free for one month or something.&#8221; So I think personalization is one of the big things.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:39;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:76:"Do The Woo Community: Starting Your WooCommerce Business, Know the Ecosystem";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4696";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:79:"https://dothewoo.io/blog/advice-for-starting-your-woocommerce-business-journey/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1449:"<p>Make sure you know it (the WooCommerce business ecosystem). You can&#8217;t just come in and start a WooCommerce product company. You need to be in there whether it&#8217;s just doing a hobby site for yourself, doing websites for friends and families, previous freelance work but you need to really immerse yourself in it and discover the problems and gaps for yourself. Find out what you&#8217;re interested in. That could also be  WooCommerce.events, websites or something, so start setting them up.</p>



<p>And that&#8217;s when you will find the opportunities because there are still gaps, even though there&#8217;s loads of people building products for commerce, there&#8217;s plenty of gaps and opportunities to fill them with products, but you will only find them if you&#8217;re truly immersed in it. And also, when you find those gaps, think about what is a realistic product for you. If you&#8217;re going to get venture capital funding or something, then you can aim. high and go for something complex, whereas if you&#8217;re bootstrapped and doing it as a side project alongside other work or job, then maybe go small and think what can you realistically do that there&#8217;ll be some demand for.</p>



<p><em>This came from an <strong><a href="https://dothewoo.io/katie-keith-new-do-the-woo-host/">episode of Do the Woo</a></strong> with <strong><a href="https://barn2.com/">Katie Keith from Barn2 Plugins</a></strong>.</em></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:40;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:83:"Do The Woo Community: WordPress 6.3. Our Heroes, the Release Squad and Contributors";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4706";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:84:"https://dothewoo.io/blog/wordpress-6-3-my-heroes-the-release-squad-and-contributors/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1386:"<p>The last time I wrote a post on a WordPress major release on this blog was sometime ago, where I was doing more tutorials and education pieces here. A previous focus of the life of this blog, now archived into oblivion.</p>



<p>But hey, can you imagine how many posts have been published and will still be published about 6.3? I cannot fathom that number.</p>



<h2 class="wp-block-heading" id="h-the-release-the-people">The release, the people</h2>



<p>I don&#8217;t have to tell you about the features. Nor do I really need to tell you about what makes this happen, and the incredible people who contribute their time and expertise to each release. </p>



<p>Well, I lied. On the latter, I do have to tell you. Because every time that a major release comes out, and I head over to WordPress.org to see the post. It&#8217;s always fun to read about the jazz artist that it was named after, revisit the features, but I always stroll to the bottom to see my heroes first.</p>



<p>The release squad and the contributors. And for each and every one of you, my sincere gratitude and appreciation for making this community what it is. Also, a big virtual hug.</p>



<img width="1000" height="2645" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/08/WordPress-6.3-Release-squad-and-contributors.png?resize=1000%2C2645&ssl=1" alt="" class="wp-image-4713" />";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:41;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:77:"Do The Woo Community: Contributing to WordPress with Your Own Unique Skillset";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4692";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:81:"https://dothewoo.io/blog/contributing-to-wordpress-with-your-own-unique-skillset/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1351:"<p>Here&#8217;s a tip for all WordPress and WooCommerce builders out there, who want to contribute with their own unique skill set: Don&#8217;t underestimate the power of effective communication<strong>.</strong></p>



<p>Whether you&#8217;re participating in a chat, leaving comments, or attending in-person events like WordCamps or meetups, it&#8217;s essential to remember that your words can have a tremendous impact. Words can hurt or heal. Clear and respectful communication can foster better understanding, collaboration, and innovation within the community. It can help you network, learn, and grow, even if you&#8217;re not a coder.</p>



<p>And when it comes to experiences as a woman in this field, particularly about navigating and communicating in a traditionally male-dominated environment, here&#8217;s a small takeaway: Use your unique perspective to contribute to the conversation. Don&#8217;t shy away from asking questions or sharing your insights. The WordPress community is incredibly diverse, and your voice matters.</p>



<p>This tip was shared by <strong><a href="https://coachbirgit.com/" target="_blank" rel="noreferrer noopener">Birgit Olzem</a></strong> on a Do the Woo episode titled: <a href="https://dothewoo.io/wceu-2023-speaker-builder-tips/"><strong>Builder Tips from WordCamp Europe 2023 Speakers</strong></a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:42;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:62:"Do The Woo Community: Where in the World are the WordPressers?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=5138";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:65:"https://dothewoo.io/blog/where-in-the-world-are-the-wordpressers/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:1120:"<p>I am all about people and the community. So it shouldn&#8217;t surprise you when it gets my attention that one of our hosts over on Do the Woo launches a project that maps out people, worldwide, in the community. It&#8217;s been in the wild for sometime, but you really need to check out <a href="https://thewp.world/"><strong>The WP World</strong></a>.</p>



<p>The <a href="https://thewp.world/faq/"><strong>backstory and privacy info</strong></a> is shared so you have no worries about that. There are features being snuck in all the time, and you can also <a href="https://thewp.world/wordcamps/"><strong>check out past and future WordCamps</strong></a>.</p>



<p>Not sure what other things Marcus has in his plans, but kudos for him helping us stay all connected. And I won&#8217;t keep you any longer with this post, head on over and <a href="https://thewp.world/"><strong>check out his site now</strong></a>.</p>



<p>And btw, we love it so at Do the Woo, we are <a href="https://thewp.world/sponsors/"><strong>proud sponsors of his project</strong></a> along with some other great WordPress businesses.</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:43;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:52:"Do The Woo Community: WordCamp Europe 2023. Amazing.";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=3702";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:54:"https://dothewoo.io/blog/wordcamp-europe-2023-amazing/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:12637:"<p>If I could put every experience I had, every conversation, and every laugh or hug here in this post, I would. But it would be a very long post and, of course, I would have discovered something I missed, or several things, thus even a longer post. </p>



<p>This was my second WordCamp Europe, but my first living here in Porto, Portugal. That fact alone, and the love I am getting from the community here, would be worth a post in itself.</p>



<h2 class="wp-block-heading" id="h-the-community">The Community</h2>



<p>It&#8217;s never surprising when I hear from anyone talk their experience at a WordCamp, community and people are always in there, often being what they loved most. And for me there is never an exception. New friends. Connecting with old friends. And so much laughter, and yes, food.</p>



<h2 class="wp-block-heading">The Sponsors and the Venue</h2>



<p>The venue was fantastic. Although I must admit at first it was a bit overwhelming as the sponsors winded around different parts and hallways. Some of the small biz sponsors were concerned being off the beaten path, but that changed quickly, at least for the ones I talked to. </p>



<p>Fact is I started going around to the booths, meeting people, saying hi to others and stopping for so many hugs and conversations, it took me 3 hours just to do that. On the second day, I spent an hour easily just with the Small Biz sponsors. </p>



<p>Now I talk to a lot of WordPress businesses and I know there are always questions about  sponsoring WordCamps and the value behind it. So I am going t<a href="https://barn2.com/blog/wordcamp-europe-sponsorship-story/">o share a great post from my friend Katie Keith from Barn2 Plugins, where she shares their first experience sponsoring</a>. If you ever had questions about sponsoring, make sure and read it.</p>



<p>If you missed any of the sessions, or were not able to make it, <a href="https://www.youtube.com/@wordcampeurope/streams">you can find all of them here from the livestream.</a></p>



<p>As I said, there is a lot more I am still digesting and it will also settle in my brain just in time for WCUS. But I do want to thank the organizing team, the volunteers for their hard work in making it so amazing. And of course, the sponsors who make it possible. </p>



<p>I leave you with this. Some great WordPress peeps. (and a few taken by others, plus my mug occasionally).</p>




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";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:59:"Do The Woo Community: 20 Years. That’s a Lot of Community";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=3448";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:59:"https://dothewoo.io/blog/20-years-thats-a-lot-of-community/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:431:"<p>In May I was fortunate to <strong><a href="https://wordpress.tv/2023/05/30/20-years-thats-a-lot-of-community/">speak at WordCamp Lisboa about community</a></strong>. It had been awhile since I&#8217;ve spoken at a WordCamp, but I had a lot of fun.</p>



<p>If you are interested in my elaboration of the future of the community, <a href="https://dothewoo.io/future-of-the-wordpress-community/">listen to this show here.</a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:45;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:73:"Do The Woo Community: 16 Years Later, the WordPress Origin Story by BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=3325";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:59:"https://dothewoo.io/blog/16-years-later-my-wordpress-story/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:4535:"<p>As I celebrate my own birthday today, many more than 20, I am reflecting on the years WordPress has been there for me. Oddly, I&#8217;m not sure where to begin except the beginning. And if I was to write a post to publish on the 20th anniversary of WordPress, it&#8217;s gotta be done here on BobWP.</p>



<p>Also, there lies the fact that I just returned from WordCamp Lisboa where I gave a talk on 20 Years of WordPress community. So it&#8217;s a bit on my mind.</p>



<h2 class="wp-block-heading" id="h-george-clooney-was-named-people-s-sexiest-man-alive-and-i-discovered-wordpress">George Clooney was named People’s sexiest man alive and I discovered WordPress </h2>



<p>These two events have nothing more in common than it was the same year, 2016. I can&#8217;t say I think George deserved it, but I had other things on my mind. In fact two things.</p>



<p>First this was the year I became a bit intrigued with blogging. Nothing that had me gasping at the thought of writing posts, but simply a curiosity. At the same time I was trying to step into the world of web design as we had been running a marketing and design company for 13 years. And as much as building a site thrilled me, which was equal to having my hand smashed in a door, I figured there had to be a better way than html and flash.</p>



<p>Time drifted by. Judy had started a blog on Typepad and didn&#8217;t give a crap where it was. She just wanted to write. As I eased into the next year, WordPress slipped into my consciousness more and more. It seemed apparent that this thing called WordPress was going to become part of my life one way or another. Seriously though, I didn&#8217;t have a clue to what extent.</p>



<p>For the next few years, up to 2010, bit and pieces fell together. I found a theme on a fairly new site called iThemes. The concept of these seemed to be luring me into creating a site for our business that didn&#8217;t look like shit. And that&#8217;s exactly what WordPress and the Corporate theme from iThemes did for me. Without any freaking code!</p>



<h2 class="wp-block-heading">The BobWP brand rises out of the ruins of ancient web design</h2>



<p>Now I am avoiding going through my 16 years of WordPress history, simply for the reason that I cannot afford to lose you through my years of pivots, twists and turns. It may make you dizzy and I don&#8217;t want you vomiting before I wrap this up.</p>



<p>But 2010 was the pivotal moment in my WordPress Story. Why? Well, I had been doing some blogging workshops the two years prior to that year. I was getting my feel for where I need to go with WordPress. I was starting to explore the community more and more from that day in 2006. And I liked what I saw.</p>



<p>So the time came to make the transition from our marketing and design firm, Cat&#8217;s Eye Marketing, to something that would let me do my WordPressy thing, whatever that meant and wherever it led.</p>



<p>I got rid of all our our &#8220;print&#8221; clients or the last few that we were hanging onto. Mentally I told myself I&#8217;m going all in on WordPress. Design, training and whatever else would come my way. And it was time to rebrand. Not the business, per se, but myself. I was going to be the brand. So after some contemplation, possible consumption of alcohol and severe mumbling to myself, I came up with BobWP. </p>



<p>Mmmmmmm. It was short and sweet. And the domain was available, go figure. But would people get it? Would someone that doesn&#8217;t know what I do, and doesn&#8217;t know WordPress find it to be puzzling? Would people say my business is Bobwup? </p>



<p>Honestly, those concerns and questions did not weigh heavily on me. Nor did the fact that I was tying myself into a personal brand, that, well, would likely die with me. I bought the domain, and made it happen.</p>



<p>And you may know the rest, the rest is history.</p>



<h2 class="wp-block-heading">I&#8217;m a WordPresser at heart</h2>



<p>I really do love the community. And at this point I&#8217;m here to stay. Right now I&#8217;m doing what motivates me the most. Connecting people. Raising voices. And meetings some of the coolest people I have ever known, both in these last 16 years and moving forward.</p>



<p>So as much as I find it kind of weird singing Happy Birthday to my dashboard, my computer or any part of the software, or thinking that WordPress could be my grandchild, I will say this.</p>



<h2 class="wp-block-heading">Happy 20th Anniversary, WordPress Community</h2>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:46;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:72:"Do The Woo Community: WordCamp Asia. Energized, Graciousness and Empathy";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=1625";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:44:"https://dothewoo.io/blog/wordcamp-asia-2023/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:9885:"<p>For 13 years I have been going to the smaller and local WordCamps and when the first flagship WCUS started, I jumped on the opportunity and have been lucky enough to attend all of them so far.</p>



<p>Last year, I attended my <strong><a href="https://dothewoo.io/do-the-woo-is-headed-to-wordcamp-asia/">first WCEU</a></strong> which of course was far from their first. It was an amazing event and even <strong><a href="http://https//portobobwptrainer0.wpcomstaging.com">pushed us to move to Porto</a></strong>, which we are doing end of March.</p>



<h2 class="wp-block-heading" id="h-then-comes-wcasia">Then comes WCAsia</h2>



<p>Judy and I were excited that we would be able to attend the <strong><a href="https://asia.wordcamp.org/2023/">very first WCAsia</a></strong>. Neither of us had been to any part of Asia, so Bangkok was soon to be our first.&nbsp;</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/02/IMG_1562-1024x768.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-1626" />



<p>Now with all that comes for anyone attending a WordCamp, it can be anything from intimidating, to exciting, or both. I did not know what to expect from this very first flagship event. I knew that it would be good, but I didn’t know I would be blown away.</p>



<h2 class="wp-block-heading">The event itself</h2>



<p>The event was held on the top floor of what&#8217;s called Iconsiam. A gigantic mall with a conference center.</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/02/IMG_1748-1024x768.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-1627" />



<p>And everything about the organization of the event was top notch. The sponsor area was strategically placed. And I personally experienced a volunteer approaching me a few times and asking how I was doing and if they could help with anything. It was amazing.</p>



<h3 class="wp-block-heading">Contributor day</h3>



<p>This was my second contributor day. And it did not disappoint. I spent my time with the Community team and we had several very good discussions. Of course a lot of time was put into the day-long event from both organizers and volunteers. And I had to get a shot of all the team table leads from around the world.</p>



<img width="1000" height="519" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/02/Contributor-day-leads-WordCamp-Asia-2023.jpg?resize=1000%2C519&ssl=1" alt="" class="wp-image-1629" />



<p>This was just how big contributor day was.</p>



<img width="1024" height="683" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2023/02/WordCamp-Asia-2023-Contributor-Day-1.jpg?resize=1024%2C683&ssl=1" alt="" class="wp-image-1630" />



<h2 class="wp-block-heading">Two days of WordCamp Asia</h2>



<p>The minute I walked in that morning and headed straight for the expo area, this is what I saw. It was one of the most busy WordCamps I had ever been to, at least from this perspective. And the vibe in the air is what I believe energized everyone.</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/02/IMG_1595-1024x768.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-1628" />



<h3 class="wp-block-heading">The community, the people</h3>



<p>There is no single word to describe all the new and old friends that I met with. There were hugs, fist bumps, handshakes, and a lot of conversation. I had the chance to meet people who had literally been reading or listening to my stuff for over a decade. It was incredible humbling. </p>



<p>Although I don&#8217;t have these tagged, here is are bunch of selfies and other pics that were taken by others and myself. </p>





<h2 class="wp-block-heading">Three things really stood out to me</h2>



<p>As I mentioned earlier, this was likely the best WordCamp I have been to. If asked, I would have to say that there are three words that come to mind if I was to describe it as a whole.</p>



<h3 class="wp-block-heading">The energy</h3>



<p>I have never been to a WordCamp that had as much energy as I experienced here. I’m sure it was a combination of it finally happening for the Asian community (the first time it was cancelled due to covid), the pride they felt and the fact that so many of the attendees were experiencing their very first WordCamp of any size.&nbsp;</p>



<p>Everyone seemed hungry for community and education. Even the sponsors who frequent many WordCamps, the teams they brought were energized and kept very busy. There was a vibe of this energy with everyone you met.&nbsp;</p>



<p>I know that both my brand BobWP and Do the Woo is very popular in that part of the world. But until you are able to talk, shake hands or hug, you just don’t know. I met strangers and people who I have been connected with online for a decade or more. I was in what felt like hundreds of selfies with friends and new friends. The energy there was contagious and even by day two, it did not let up till closer to the end of the day.</p>



<h3 class="wp-block-heading">The graciousness</h3>



<p>This is probably the most powerful word that stuck with us during our entire stay, both at the event and beyond. We felt welcomed wherever we went. The kindness and consideration of each individual we had contact with and I had contact with at the event, was something that added to the energy I previously talked about.</p>



<p>Culturally, between the greeting with a bow and hands held together, and those who held their hands over their hearts as they approached you, other parts of the world could learn from those warm and loving gestures and how they made us feel each and every time.</p>



<h3 class="wp-block-heading">The empathy</h3>



<p>Empathy has always been a huge part of my life, and I wish more people would naturally feel it in all circumstances.</p>



<p>As I mentioned previously, a lot of the attendees where first time WordCampers. Because of the nature of our business, many are introverts and that first event experience can be overwhelming. But it was different. There was a natural born vibe of empathy coming from everyone. </p>



<p>The vendors talking to community members. People meeting each other for the first time. Questions asked and answered. I would often catch pieces of conversation near me, and more times than not there was a tone of empathy. A tone that said we are the community and here to help each other, no matter who you are, what skill level you have or where you come from. The glass was half full, if not brimming over.</p>



<h2 class="wp-block-heading">Of course all the other stuff</h2>



<p>There was so much to the event, but at the same time the entire experience.</p>



<h3 class="wp-block-heading">Having a little fun and a good laugh</h3>



<p>There is nothing better than a good laugh. You may or may not know <strong><a href="https://wpbuilds.com/">Nathan Wrigley from WPBuilds</a></strong>. A great friend of mine and a treasure to the WordPress community. Unfortunately Nathan could not make it, so our friend <strong><a href="https://wsform.com/">Mark Westguard from WS Form</a></strong> created a &#8220;Nathan head&#8221;. And it started popping around here and there at WCAsia. Make sure and click on the images so you can easily find &#8220;Where&#8217;s Nathan?&#8221; </p>





<h3 class="wp-block-heading">Nom nom</h3>



<p>The food was incredible. I’m not a foodie as much as many who travel, but the tastes I experienced are really beyond words. I am still deciding my favorites between Thai, Indian and Japanese.&nbsp;Unfortunately, I am terrible when it comes to taking pictures of our food. In fact, I likely got more from the food served on our flights than at the event.</p>



<p>There was this amazing Espresso Martini that we had, in some kind of a chalice at a restaurant in a local marketplace. </p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/02/69856627392__9179F4B0-106B-43AC-A12F-D6A40A1FDD91-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-1678" />



<p>And the best experience I had was a cup of Spicy Coconut Soup with Scallops at a restaurant in the Iconsiam. Unfortunately I didn&#8217;t think to take a picture until I was half-finished. Trust me, the untouched presentation was pretty impressive. The taste, out of this world.</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/02/IMG_1757-768x1024.jpg?resize=768%2C1024&ssl=1" alt="" class="wp-image-1679" />



<h3 class="wp-block-heading">Bangkok</h3>



<p>And then there was the host city. As mentioned, this was the first time Judy and I have been in Asia. The city was interesting and amazing at the same time. The weather was another thing. We spent an extra three days and found we could spend very little time outside because of the heat and humidity. Average days temp while while there were around 94<strong>°F</strong>&nbsp;/ 34<strong>°C</strong>. We thought we would either melt away or simple pass out. But between the hotel, a boat ride down the river and a few other places, I do have a few shots to share with you. </p>





<h2 class="wp-block-heading">What have I left out?</h2>



<p>Likely a lot. But still recovering from jet lag and a good chunk of this post was written on the flight back. </p>



<p>If we connected at WCAsia, you are now a big part of one of my favorites memories since using WordPress.</p>



<p>And if you were an organizer, volunteer or sponsor this year, a big thanks and hug for one amazing event. You should be proud of what you did and the community that you brought together. </p>



<p>Until WordCamp Europe&#8230;.</p>



<img tabindex="0" src="https://i0.wp.com/bobwp.com/wp-content/uploads/2023/02/IMG_1760-1024x768.jpg?resize=1024%2C768&ssl=1" alt="" class="wp-image-1714" />";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:47;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:54:"Do The Woo Community: The State of the Word experience";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:24:"https://bobwp.com/?p=585";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:58:"https://dothewoo.io/blog/the-state-of-the-word-experience/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:5731:"<p>I have purposely chosen to not revisit the actual message delivered at State of the Word. There has been a lot already said and I don&#8217;t really need to add to that pile. In fact, I have listed a few posts at the end here that will give you that overview.</p>



<p>I arrived in New York City late Tuesday evening. The SOTW was not beginning till noonish on Thursday. But I was pretty sure Wednesday would be my &#8220;hang out with friends and community day&#8221;. Of course I was not disappointed.</p>



<h2 class="wp-block-heading" id="h-community-is-where-community-goes">Community is where community goes</h2>



<p>Mid-morning on Wednesday, I ran into<strong> Michelle Frechette and her friend Julia</strong> in the hotel lobby. Hungry and in need of caffeine, I joined them for a bit of time at Starbucks. Returning to the hotel, we ran into Rich Tabor, and set a time to find a restaurant and have lunch. The four of us ended up at an Italian place, which would be the first of two that day.</p>



<p>Then came a break before I met <strong>Robert Jacobi, Rich Tabor</strong> at Nancy&#8217;s Whiskey Bar across the street. Where eventually we were joined by <strong>Robbie Adair and Bud Kraus</strong>. Although we didn&#8217;t get a group shot then, Robert did grab a shot of Rich and myself.</p>



<img tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2022/12/Rich-Tabor-and-BobWP.jpeg?resize=768%2C576&ssl=1" alt="Rich Tabor and BobWP" class="wp-image-586" width="768" height="576" />Thanks to Robert Jacobi for the photo



<p>After that came dinner. <a href="https://dothewoo.io/a-state-of-the-word-dinner-with-some-woo/">I shared a bit of that experience on my podcast over on Do the Woo</a>, which in a nutshell ended up being a fantastic Do the Woo dinnner in a heated patio at yet another Italian restaurant.</p>



<img width="768" height="1024" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2022/12/IMG_0063-1.jpg?resize=768%2C1024&ssl=1" alt="Do the Woo Dinner in New York City" class="wp-image-587" /><em>Do the Woo Dinner at State of the Word 2023 with Michelle Frechette, Allie Nimmons, Bud Kraus, Nev Harris, Aaron Campbell, Rich Tabor, Timothy Jacobs, BobWP, Robbie Adair, Julie and Ryan Marks.&nbsp;</em>



<p>Following that feast, a few of us ended up at the Rockefeller Center.</p>



<img width="800" height="764" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2022/12/WordPress-people-at-Rockefeller-Centeer.jpg?resize=800%2C764&ssl=1" alt="" class="wp-image-588" />Michelle, Nev, Ryan, Julia, Robbie and BobWP



<p>And that was the day of true community. Friends coming together and just simply having a great time.</p>



<img width="1024" height="576" tabindex="0" src="https://i0.wp.com/dothewoo.io/wp-content/uploads/2022/12/Rockefeller-Center-New-York-City.jpg?resize=1024%2C576&ssl=1" alt="Rockefeller Center New York City" class="wp-image-589" />



<h2 class="wp-block-heading">State of the Word Day</h2>



<p>Of course the day of the State of the Word has it&#8217;s fair share of community. From a casual get together at a cafe beforehand, to the event itself and rounding that off with a small dinner with Robert Jacobi, Robbie Adair and Nev Harris.</p>



<p>The entire day, day two, filled with community. Old and new friends.</p>



<h3 class="wp-block-heading">Conversations at SOTW</h3>



<p>I cannot possibly share with you the conversations I had at the event, primarily because I had too many and cannot recall each one. But a couple of instances stick in my mind.</p>



<p>First, I met<strong> Zandy Ring, COO at Tumblr</strong>. This was not only a fun conversation but also very timely as I dive into the Tumblr world as BobWP. It&#8217;s been an interesting platform to sort out. And the insights that Zandy shared with me confirmed I was doing the right thing by taking my time and finding my groove there. </p>



<p>Secondly, I had a chance to chat with <strong>Matt Mullenweg</strong> a couple of times. The best thing about the SOTW event if Matt is in his element there. The smaller crowd gives it a much more relaxed feeling and I sense that he is truly enjoying himself. </p>



<p>And the cool thing. There would never be the opportunity where I would be able to share with him the new stuff we are doing over at Do the Woo in the new year. But this event gave me that chance. And even better, he loved what we were going to be doing.</p>



<p>Now with both of these conversations, I was fortunately to be given the opportunity to have them. But I did for two simple reasons.</p>



<p>The WordPress community is incredible, no matter who you meet</p>



<p>I am extremely fortunate to have such amazing sponsors for Do the Woo that made it possible for me to represent DTW at the event.</p>



<h3 class="wp-block-heading">Learn more about the State of the Word</h3>



<p>Matt&#8217;s SOTW was great and there was some really cool stuff he shared. But I am not into reinventing the wheel, so here are a few options for you to catch up with it if you haven&#8217;t already. </p>



<p>Over on WPTavern, <a href="https://wptavern.com/state-of-the-word-2022-matt-mullenweg-highlights-gutenbergs-progress-announces-new-community-tools">State of the Word 2022: Matt Mullenweg Highlights Gutenberg’s Progress, Announces New Community Tools</a></p>



<p>The WPMinute has an a<a href="https://thewpminute.com/state-of-the-word-2022/">udio version if you are on the go, as well as some key takeaways.</a></p>



<p>And of course, <a href="https://wordpress.org/news/2022/12/sotw-2022-a-celebration-of-the-four-freedoms-of-open-source/">over on WordPress.org, you can catch the full video.</a></p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:48;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:64:"Do The Woo Community: Are We in WordPress Community Version 3.0?";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:25:"https://bobwp.com/?p=4975";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:67:"https://dothewoo.io/blog/are-we-in-wordpress-community-version-3-0/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:3740:"<p>I was recently on <a href="https://wpmainline.com/podcast/wp-mainline-episode-19-godaddy-acquires-pagely-doing-the-woo-and-wordpress-contributor-churn/"><strong>Jeff&#8217;s podcast over at WPMainline</strong></a>. A good part of the conversation was about the GoDaddy acquisition of Pagely. We also chatted about community and how some frustrations have led to great people moving on.</p>



<p>But with the acquisitions, blocks, community disruption, etc. etc. etc., a thought occurred to me. We focus on the versions of WordPress, but what about community?</p>



<h2 class="wp-block-heading" id="h-three-versions-ago">Three Versions Ago</h2>



<p>I like to think of it this way.</p>



<h3 class="wp-block-heading" id="h-wordpress-community-version-1-0">WordPress Community Version 1.0</h3>



<p>This is when it all started. WordPress moved on from being a sparkle in Matt&#8217;s eye to something on the web.</p>



<h3 class="wp-block-heading" id="h-wordpress-community-version-2-0">WordPress Community Version 2.0</h3>



<p>I&#8217;m not sure exactly when this came out, but am looking at the 2007 &#8211; 2010 time frame. Why? This is when I started using WordPress. Ha. Well, that isn&#8217;t the reason. This was the time period a lot of the veterans in the space started up businesses. Or entered the space themselves.</p>



<p>But more importantly I think around 2010 WordPress really started to gain traction. Why do I feel this way. From experience and having talked to others, this we a sweet spot. Where the rubber hit the highway. And again, from conversations with others, this seemed to be a ripe time to really dive into the space.</p>



<p>And lastly, what followed in that time, I can guess that the community started kicking up a few notches.</p>



<h3 class="wp-block-heading" id="h-wordpress-community-version-3-0">WordPress Community Version 3.0</h3>



<p>This one happened in the last couple of years, or maybe when 5.0 came out for WordPress. This is when the stuff hit the fan. More rapid innovation and more rustling in the community. Acquisitions are on the journey to become a norm. Rumblings were hot and heavy. And the community, well, started feeling different. Depending on who you are and what you perceive, those feelings where either really good, kind of sucky or a mix of everything between.</p>



<p>Now rest assure, this is something that came to me as I was driving back from the grocery store at 7:30 am while having just listened to Cory from Post Status talk to Josh from Pagely about the acquisition.</p>



<p>I suppose I could go on to fill a lot of versions of the community between those versions. That would be fun, but obviously time-consuming.</p>



<p>All I know is that I am curious now about version 4.0.</p>



<p><em><strong>Update/Sidenote:</strong></em></p>



<p>I had the chance to go on the<a href="https://poststatus.com/post-status-excerpt-no-41-wordpress-community-versions-past-present-future/"><strong> Post Status podcast and take a deep-dive with David Bisset on this topic</strong></a>.</p>



<p>And here is a poll he took on Twitter with some interesting results and comments as well.</p>



<div class="wp-block-embed__wrapper">
<blockquote class="twitter-tweet"><p lang="en" dir="ltr"><a href="https://twitter.com/hashtag/WordPress?src=hash&ref_src=twsrc%5Etfw">#WordPress</a> folks: based on <a href="https://twitter.com/BobWP?ref_src=twsrc%5Etfw">@BobWP</a> post here what WP generation do you feel you belong to?<a href="https://t.co/bjNynPvjL6">https://t.co/bjNynPvjL6</a></p>&mdash; David Bisset (@dimensionmedia) <a href="https://twitter.com/dimensionmedia/status/1476956055448006656?ref_src=twsrc%5Etfw">December 31, 2021</a></blockquote>
</div>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:15:44 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:5:"BobWP";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}i:49;a:6:{s:4:"data";s:13:"
	
	
	
	
	
	
";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";s:5:"child";a:2:{s:0:"";a:5:{s:5:"title";a:1:{i:0;a:5:{s:4:"data";s:63:"Gravatar: Better UX with Personalization: A Comprehensive Guide";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"guid";a:1:{i:0;a:5:{s:4:"data";s:32:"http://blog.gravatar.com/?p=1621";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:4:"link";a:1:{i:0;a:5:{s:4:"data";s:69:"https://blog.gravatar.com/2024/08/16/user-experience-personalization/";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:11:"description";a:1:{i:0;a:5:{s:4:"data";s:17225:"<p>How do you improve your website or app’s User Experience (UX) from good to great? One proven strategy is personalization.</p>



<p><a href="https://www.statista.com/statistics/1415834/personalization-among-businesses-worldwide/" rel="nofollow">80% of businesses</a> acknowledged that personalized experiences increased consumer spending. When users see customized content and interfaces, it exceeds their expectations and keeps them hooked.</p>



<p>Personalization creates a sense of being understood and valued, which can boost user loyalty.</p>



<p>In this article, we&#8217;ll explore personalization strategies and implementation. We’ll discuss how using tools like <a href="https://gravatar.com/">Gravatar</a> allows controlled access to user data, enhancing personalization while respecting user privacy.</p>



<h2 class="wp-block-heading"><strong>Personalization vs customization</strong></h2>



<p>While both aim to improve user experience, personalization and customization take different paths. Let’s take a look:&nbsp; </p>



<table class="has-base-color has-text-color has-background has-link-color has-border-color has-secondary-border-color has-fixed-layout"><tbody><tr><td></td><td><strong>How does it work?</strong></td><td><strong>Benefits</strong></td><td><strong>Potential issues</strong></td></tr><tr><td><strong>Personalization</strong></td><td>The system makes the changes. It learns from the user’s past behavior, preferences, and other data points to tailor the experience. Think of how <a href="https://www.netflix.com/" rel="nofollow">Netflix</a> recommends movies, or <a href="http://www.spotify.com/us/?ref=popsugar.com&=___psv__p_43464062__t_w__r_www.popsugar.com%2Ffitness%2F1-hour-running-playlist-43679720_" rel="nofollow">Spotify</a> creates custom playlists just for you.</td><td>Saves time, reduces decision fatigue, and surfaces content people will likely enjoy. This often leads to greater engagement and a sense of the platform “knowing” the user.</td><td>Over-reliance can lead to privacy concerns if users feel their data is being used without their knowledge or consent.</td></tr><tr><td><strong>Customization</strong></td><td>The user is in the driver&#8217;s seat. They can actively tweak the interface or features to match their needs. Examples include rearranging the email inbox layout, setting custom themes on the phone, or choosing which widgets to display on a smartwatch.</td><td>Gives users ultimate control over their experience, allowing them to create an environment that perfectly matches their workflow or aesthetic preferences.</td><td>Too many options can become overwhelming, leading to decision paralysis and users sticking with defaults instead of tailoring the experience.<br /></td></tr></tbody></table>



<p>Typically speaking, the best UX often involves a balance of personalization and customization.&nbsp; A platform might personalize initial recommendations while allowing users to fine-tune their preferences for greater efficiency and control.</p>



<h2 class="wp-block-heading"><strong>Types of user experience personalization</strong></h2>



<h3 class="wp-block-heading"><strong>Role-based vs. individual personalization</strong></h3>



<p><strong>Role-based personalization</strong> adjusts the UX based on the user&#8217;s job role or position within an organization. This approach is useful in business where users in similar roles often require access to the same tools and information. For example, a dashboard customized for a sales role might prioritize access to lead-generation tools and sales performance metrics, helping employees improve their workflow and efficiency.&nbsp;</p>



<p><strong>Individual personalization</strong>, on the other hand, tailors the experience to each user&#8217;s individual behaviors, preferences, and past interactions. This method enhances engagement by addressing specific needs and interests. For instance, eCommerce sites like <a href="https://www.amazon.com/" rel="nofollow">Amazon</a> often recommend products based on a user’s previous purchases and browsing history, making the shopping experience personal and intuitive.</p>



<img tabindex="0" width="1920" height="1080" src="https://blog.gravatar.com/wp-content/uploads/2024/07/amazon-recommendation.png" alt="Example of individual personalization in Amazon " class="wp-image-1638" />



<h3 class="wp-block-heading"><strong>Explicit vs. implicit vs. contextual personalization</strong></h3>



<img tabindex="0" width="2289" height="1145" src="https://blog.gravatar.com/wp-content/uploads/2024/07/explicit-implicit_iag.png" alt="Explicit vs. implicit vs. contextual personalization" class="wp-image-1639" />



<p><strong>Explicit personalization</strong> involves customizing the UX based on information directly provided by the user, like survey responses or settings in their account profile. This can include simple preferences like choosing a theme for an app interface or more complex inputs such as choosing topics of interest for a news app, ensuring that users see content that is relevant to them.</p>



<p><strong>Implicit personalization</strong> is subtler, relying on inferred data from user behaviors or engagement patterns. For example, a streaming service might suggest movies and TV shows based on what a user has watched before, using algorithms to analyze viewing habits and predict future interests.</p>



<p><strong>Contextual personalization</strong> uses real-time data to tailor UX. This could be based on the user’s current location, time of day, or device being used. For example, a music streaming app might offer a playlist called “Music for a Rainy Day” when the weather service indicates it&#8217;s raining in the user&#8217;s area or adjust its interface when it detects that the user has switched from a desktop to a mobile device during their commute.</p>



<h2 class="wp-block-heading"><strong>The role of AI and ML in user experience personalization</strong></h2>



<p>Artificial Intelligence (AI) and Machine Learning (ML) play a major role in how UX is personalized. AI refers to the capability of machines to perform tasks that typically require human intelligence, while ML is a subset of AI that enables systems to learn and improve from experience without being explicitly programmed.</p>



<p>So, <em>how are AI and ML used in UX</em>?&nbsp;</p>



<p>Their main purpose is to analyze vast amounts of user data, identify patterns and behaviors, and then use that information to transform the design from static to user-responsive. The result is content that resonates on a personal level.</p>



<p>A prime example of AI-driven personalization is Netflix&#8217;s recommendation system. By analyzing viewing histories and preferences across millions of users, Netflix&#8217;s ML algorithms predict and suggest films and shows that a user is likely to enjoy.&nbsp;</p>



<img tabindex="0" width="1920" height="1080" src="https://blog.gravatar.com/wp-content/uploads/2024/07/netflix-recommendation.png" alt="Movie and series recommendations by Netflix" class="wp-image-1640" />



<p>Similarly, Spotify uses AI to craft personalized playlists, such as &#8220;Discover Weekly&#8221; and “Daily Mix,” which reflect users&#8217; musical tastes by comparing their listening habits with similar profiles.</p>



<img tabindex="0" width="1920" height="1080" src="https://blog.gravatar.com/wp-content/uploads/2024/07/spotify-recommendation.png" alt="Example of Spotify personalized playlists" class="wp-image-1641" />



<p>By using AI and ML to curate content that users find appealing, you can increase user satisfaction and create a deeper connection with the service, making each interaction more engaging and relevant. This is the difference between reactive and proactive UX – anticipating user needs and preferences to deliver a truly tailored experience.</p>



<h2 class="wp-block-heading"><strong>Great opportunities for user experience personalization</strong></h2>



<p>To give you some inspiration, here are several areas where personalization can significantly improve UX:</p>



<h3 class="wp-block-heading"><strong>User onboarding</strong></h3>



<p>The onboarding process sets the stage for the user&#8217;s relationship with a platform, and if it’s not done properly, it has the power to drive them away for good. In fact, according to a <a href="https://www.wyzowl.com/customer-onboarding-statistics/" rel="nofollow">2020 study by Wyzow</a>, “8 in 10 users say they’ve deleted an app because they didn’t know how to use it.”</p>



<p>Personalized onboarding is essential for user retention and satisfaction. It includes offering tailored sign-up procedures, tutorials, and walkthroughs. Gathering preferences on topics or features during account setup allows platforms to customize subsequent interactions, enhancing the user&#8217;s initial experience.</p>



<p>A great example is the <a href="https://senseilms.com/">eLearning management system Sensei</a>. When users install the tool, they are greeted with a small survey asking them about their business goals.&nbsp;</p>



<img tabindex="0" width="1920" height="1080" src="https://blog.gravatar.com/wp-content/uploads/2024/07/sensei-recommendation.png" alt="Sensei LMS onboarding survey" class="wp-image-1642" />



<p>If their purpose is to generate income, the tool will include <a href="https://woocommerce.com/" rel="nofollow">WooCommerce</a> on their website and tailor any future recommendations to help users sell their courses.&nbsp;</p>



<h3 class="wp-block-heading"><strong>Content recommendations</strong></h3>



<p>Machine learning algorithms are crucial for content personalization, analyzing user interaction data to provide relevant suggestions. This technology balances algorithmic efficiency and user autonomy, allowing users to influence what they see through their choices. Platforms like<a href="https://www.youtube.com/"> YouTube</a> and Netflix excel in refining recommendations based on the user&#8217;s viewing history and feedback.</p>



<h3 class="wp-block-heading"><strong>Notifications</strong></h3>



<p>Personalized notifications that are informed by a user&#8217;s past activities and stated preferences can significantly enhance engagement. Best practices include:&nbsp;</p>



<ul class="wp-block-list">
<li><strong>Using a permission-based approach</strong> to respect user privacy and prevent notification overload. This might include giving users the ability to adjust how often they receive notifications directly within the app or website.&nbsp;&nbsp;</li>



<li><strong>Making sure the personalized notifications are timely and relevant</strong>, so you can provide value without becoming intrusive.</li>



<li><strong>Segmenting notifications based on user behavior.</strong> For example, users who frequently use a particular feature might receive updates or tips related to that feature, while new users might receive more introductory content or guidance.&nbsp;</li>
</ul>



<h3 class="wp-block-heading"><strong>Dashboards</strong></h3>



<p>Customizable dashboards displaying relevant information and metrics can improve user interactions. A personalized dashboard for a social media manager might highlight engagement statistics and campaign results, whereas one for a financial analyst might focus on stock performance and market trends. Allowing users to modify and control their dashboard layout lets them tailor their experiences.</p>



<h3 class="wp-block-heading"><strong>Search results</strong></h3>



<p>Personalizing search results can dramatically increase their relevance, boosting user satisfaction. Search algorithms can be designed to learn from previous interactions to prioritize results more aligned with the user&#8217;s preferences. This adaptive approach helps users find what they&#8217;re looking for faster and with less effort.</p>



<h3 class="wp-block-heading"><strong>Emails&nbsp;</strong></h3>



<p>In email marketing, segmentation and personalization can lead to higher open rates and Click-Through Rates (CTR). Tailoring email content based on the user&#8217;s past behavior or demographic data ensures that messages resonate more deeply with recipients. For example, sending special offers on products a customer has viewed but not purchased can encourage conversions.</p>



<h3 class="wp-block-heading"><strong>Usage reports</strong></h3>



<p>Personalized usage reports help users understand <em>their interactions</em> with a service or product. Customizing these reports with data visualizations reflecting individual preferences makes it easier for users to analyze their activities. This approach helps users understand the product better and enhances their experience by providing actionable and relevant insights.</p>



<h2 class="wp-block-heading"><strong>How Gravatar helps you personalize your user experience</strong></h2>



<img tabindex="0" width="1395" height="852" src="https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-homepage-2.png" alt="Gravatar homepage" class="wp-image-1644" />



<p><a href="https://gravatar.com/">Gravatar</a> is a profile management tool that imports user data to create and complete profiles for users with Gravatar profiles signing up on your website or app. This streamlines the sign-up process and enables personalized experiences based on Gravatar data.</p>



<p><a href="https://docs.gravatar.com/general/hash/">Gravatar’s API</a> and profile management system enables role-based personalization by integrating with corporate systems and also enhances individual personalization by giving users control over their profile visibility. It also supports explicit personalization by allowing users to willingly share their information, ensuring a tailored experience on integrated platforms. This makes Gravatar a valuable tool for developers looking to offer a more personalized and engaging UX.</p>



<h3 class="wp-block-heading"><strong>Privacy-forward access to user data</strong></h3>



<p>At Gravatar, we prioritize user privacy so we give users control the visibility of their profiles, offering clear settings for managing how their information is displayed.&nbsp;</p>



<img tabindex="0" width="1340" height="571" src="https://blog.gravatar.com/wp-content/uploads/2024/07/gravatar-privacy-settings-2.png" alt="Gravatar privacy settings" class="wp-image-1649" />



<p>On top of that, by linking email addresses to personal profiles, individuals maintain a consistent identity across different platforms while controlling what information they choose to share.</p>



<h3 class="wp-block-heading"><strong>Building personalized experience with user-collected data</strong></h3>



<img tabindex="0" width="1351" height="595" src="https://blog.gravatar.com/wp-content/uploads/2024/07/general-passwordless-gravatar-copy-1.png" alt="Example of a Gravatar profile" class="wp-image-1650" />



<p>Gravatar&#8217;s universal profile system supports consistent experiences across various platforms. Developers can use Gravatar’s APIs to access diverse user information, enabling them to refine user interactions. This data includes:</p>



<ul class="wp-block-list">
<li><strong>Avatars: </strong>Provide a visual identity for users across different services.</li>



<li><strong>Verified accounts:</strong> Increase trust and authenticity in online interactions.</li>



<li><strong>Display names and biographies: </strong>Allow users to present personal or professional backgrounds.</li>



<li><strong>Location and language: </strong>Enable adjustments to content and communication based on geographical and linguistic specifics.</li>



<li><strong>Interests:</strong> Aid in customizing recommendations and social interactions based on user preferences.</li>



<li><strong>Pronouns: </strong>Support inclusivity and personal identity preferences.</li>



<li><strong>Work Info: </strong>Facilitate professional networking and interactions.</li>
</ul>



<p>For example, a user’s interests and location data accessed through Gravatar could lead a content platform to offer articles or events that resonate more with the user&#8217;s locale and preferences. Along with this, using avatars and display names enhances interactions on forums or social networks, fostering a sense of community and recognition.</p>



<p>Gravatar also integrates with corporate systems to provide role-based customization, tailoring interfaces and experiences to fit the user&#8217;s organizational role. This not only makes interactions more efficient but also deepens user engagement with the platform.</p>



<h2 class="wp-block-heading"><strong>Take your UX to the next level with Gravatar</strong></h2>



<p>Personalizing UX is essential for retaining users and gaining a competitive advantage. Gravatar plays an important role in this by enabling tailored user interactions through its comprehensive profile management and privacy controls.&nbsp;</p>



<p>Use Gravatar to create engaging, personalized UX across platforms. Start your journey to<a href="https://docs.gravatar.com/"> personalized UX with Gravatar today</a>!</p>";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}s:7:"pubDate";a:1:{i:0;a:5:{s:4:"data";s:31:"Mon, 26 Aug 2024 19:00:03 +0000";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}s:32:"http://purl.org/dc/elements/1.1/";a:1:{s:7:"creator";a:1:{i:0;a:5:{s:4:"data";s:11:"Ronnie Burt";s:7:"attribs";a:0:{}s:8:"xml_base";s:0:"";s:17:"xml_base_explicit";b:0;s:8:"xml_lang";s:0:"";}}}}}}}}}}}}}}}}s:4:"type";i:128;s:7:"headers";O:48:"WpOrg\Requests\Utility\CaseInsensitiveDictionary":1:{s:7:"*data";a:9:{s:6:"server";s:5:"nginx";s:4:"date";s:29:"Wed, 28 Aug 2024 07:05:48 GMT";s:12:"content-type";s:8:"text/xml";s:13:"last-modified";s:29:"Wed, 28 Aug 2024 06:45:28 GMT";s:4:"vary";s:15:"Accept-Encoding";s:15:"x-frame-options";s:10:"SAMEORIGIN";s:16:"content-encoding";s:4:"gzip";s:7:"alt-svc";s:19:"h3=":443"; ma=86400";s:4:"x-nc";s:9:"HIT ord 2";}}s:5:"build";s:14:"20211220193300";}